What if the key to growing your mortgage business isn’t complicated—just consistent?
In this episode, I sit down with Scott McCracken, a former bank specialist who transitioned into the broker world and found a game-changing strategy hiding in plain sight: personalized 25-second video messages.
Scott reveals how he used short daily outreach—via DMs, calls, and voicemails—to generate over $10M in business. No fancy tech. No gimmicks. Just a phone, a clear message, and a commitment to showing up every day.
If you’re struggling to stay top of mind or looking for a repeatable system that actually moves the needle, this one’s for you.
What We Cover:
- From Banker to Broker – Why Scott left the bank and how the broker channel opened up new opportunities.
- Video DMs That Work – The exact 25-second script Scott used to reconnect with his network and generate leads.
- Game of Phones – How turning prospecting into a competition changed everything for Scott’s consistency and mindset.
- Planting Seeds That Pay Off – Why you shouldn’t worry about replies and what really matters in relationship-based sales.
- Simple System, Massive ROI – How 4–5 hours of weekly prospecting turned into a $100K+ bump in commissions.
You don’t need more tools. You need more consistency. Show up daily with a clear message, and you’ll stay top of mind when it matters most.
To connect with Scott, check out his socials below: Instagram Facebook https://scottmortgageguy.ca/
Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
I Love Mortgage Brokering is in partnership with Ownwell.
To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
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