Welcome to the ICONIC leader podcast. I’m your host life and business coach Sarah Plowman, here to help you embrace your ICON status while getting RICH with ease and style.


June 11, 2024 41 mins

One of THE biggest things that holds coaches of any level back from exponential growth is worrying about what other people will think.

And ironically this fear often intensifies after you've created initial success in your business.


Because now you have a brand, reputation and money that you brain would very much like to protect.

Suddenly the stakes are higher.

This is one of...

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Sonia is an ICON.

Over the past 15 years Sonia has built a very successful therapy practice, but couldn’t ignore her desire to become a coach.

Though she signed a few coaching clients, she continued focusing on therapy until she decided to go all in on becoming the coach she's always wanted to be.

After a 5 year hiatus from coaching, she joined ICONIC Coach and immediately  created $12k as a coach an...

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May 13, 2024 13 mins

Does your coach always know what's best for your business?

How do you balance being coachable with trusting yourself above everyone else — even your coach?

In this episode of the ICONIC Leader Podcast, I want to share with you how I choose to receive coaching and how I choose to think about my coaches.

I send all of the coaching I receive through my own filter.

Then I decide what serves me a...

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April 28, 2024 26 mins

Your ideal clients are ready to hire you.

They may not be engaging with your content.

They may not be in your DMs.

But they are watching you.

The key is to shift from making content that compels people to engage to copy that compels people to buy.

In this episode, I'm sharing two ways to do this:

1. Creating awareness around the gap between where they are and where they wa...

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April 23, 2024 39 mins

I’ve sold $750k of coaching over the last three years because I SOLD $750k OF COACHING.

But more importantly than that, after 100s of consults I’ve developed a selling process that feels safe, expansive and empowering for both me and my clients.

And for the first time EVER, I’m going to teach you my exact method.

Because no matter how much you’ve sold, I know you’re ready to fall madly in love with sell...

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April 15, 2024 30 mins

It's time to change your mind.

Because the truth is, as long as you are alive, some (or LOTS) of what you want will change.

It's a sign of growth.

The only two reasons you ever hold yourself back from making the change you know you want is because of your fear of:

1. What you’re going to make it mean about yourself
2. What you’re afraid other people will think about you


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April 9, 2024 24 mins

What do you want?

What are you telling yourself is possible for you?

Or are you trying to convince yourself that you don't want it, that while maybe it's possible for others, it's not available for you?

That ends today ICON.

Your job is to be unapologetically honest with yourself about what you want and then give it to yourself.

Inside this episode I’m sharing the exact to...

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April 1, 2024 26 mins

The business you want?

The wealth you know you’re meant for?

It wants you back.

It's waiting for you to show up and fucking claim it 🔥

I've made $735k cash since starting my business 3 years ago.

And the one skill I see that overlaps at any level of income:

You have to tell people who you are and what you do with shout-it-from-the-rooftops energy.

You have ...

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March 23, 2024 26 mins

Ever wonder about the magic behind copy that compels people to buy?

It's not nearly as complicated to create as you think.

Listen to learn the exact formula to follow.

After this episode you'll know how to:

1. Have clarity in who you're talking to
2. Convey the exact problem your copy is solving
3. Bring awareness to why your people aren't creating the results they wan...

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March 14, 2024 36 mins

I went from averaging $30k cash months in 2023 to $50k months in the first two months of  2024...and I did it in 5 simple steps.

In this episode, I'm teaching you exactly how I did it so that you can create quantum leaps in your business too.

Join me as I reveal:

- Why you've stopped betting on yourself and how it's keeping you stuck
- Why it literally pays to double down on your belief...

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February 22, 2024 34 mins

I know you're ready to become fully booked with an offer you and your clients are obsessed with.

Not only is this possible for you, but it can happen fast... ask me how I know 😏

Today I'm sharing how to energetically and strategically activate your audience's desire to buy now, including:

- The thoughts - feelings - action sequence for you and your audience
- 3 simple shifts that will ...

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Michelle is an ICON.

Michelle was a single Christian woman ready for marriage, tired of being told "pray and wait" for a husband. So she took action to create the marriage of her dreams. Now she helps her clients do the same.

Michelle came to me because she was sick of undercharging, but worried her current audience wouldn't be able to afford her new rates.

We got to work, and within months...

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Debbie is an ICON.

Debbie left her corporate career after 26 years with no plan but knowing she was meant for more.

During her first round of ICONIC Coach Debbie's self-confidence and trust skyrocketed, leading her to be nearly booked at *double* her old rates.

And the best part? The surprise and delight she feels at just how easy signing clients is.

So many wins, and she knows she's ...

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Jennifer is an ICON.

Over the last three years Jennifer created massive success with her 6+ figure business. But in 2023 her confidence took a dip and her revenue soon followed.

In our first week of mentorship we focused on 2 main areas: reinvigorating her confidence and simplifying & clarifying her message.

The result?  She created the most consults in a single week since starting her business, and ...

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The hardest part of running my business in 2023 may shock you.

It wasn't making nearly $400k cash.

It wasn't attracting high-ticket dream clients.

It wasn't getting fully booked with a $30k offer.

It wasn't launching my group program ICONIC Coach.

It wasn't helping my clients create incredible results.

It was...feeling misunderstood.

When I star...

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Meagan Norris is an ICON.

I'm delighted to invite you in on this conversation between me and my friend and private client Meagan where we talk about all the things, including:

Belief blueprints
Self-trust, even when it doesn't make sense
Redefining "it's working"
How to crack the Instagram code
Making so much money it doesn't make sense


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December 3, 2023 25 mins

Let's talk about Embodiment, a buzzy word in our industry.

What does it *really* mean to embody?

2023 has been a big year for my business...

I doubled my rates from $15k to $30k - and renewed clients at my new rate.

I became fully booked - with a paid waitlist.

I created my first $100k cash month.

I had the chance to travel twice for my business: once to enjoy a VIP exper...

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November 3, 2023 26 mins

Join me for this episode of reflection as I say goodbye to the house where I really built my business.

Here is where I experienced so many firsts...

So many lessons.

So many clients supported.

So much cash created (over $600k cash!!!!!!).

And so much growth.

All of it rooted in my unwavering belief.

How did I do it?

One decision at a time.

As I look...

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October 28, 2023 13 mins

You're thinking "When I get through this, then I can show up differently".

But life is always happening, ICONS.

How you think about it directly impacts how you show up... and whether or not you create the results you want.

Stop waiting for when.

Start enjoying now - starting with this sweet and short riff on how to melt into the pleasure of the present. 

This skill is how ...

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October 20, 2023 38 mins

You’re putting consistency on a pedestal.

You think the more consistent you are, the more you create.

More confidence. More clients. More wealth. More growth. More peace of mind.

But what if analyzing and striving for consistency is actually slowing you down AND making you feel like crap?

In this episode I’m sharing the thing that is more important than consistency: trending.

Are you tr...

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