78: Trust Starts Here: Building Loyalty Through Vulnerability, Motherhood, and Storytelling w/ Shannon Griffin

In this raw and honest episode of Leading Her Way, host Nikisha King sits down with intimate portrait photographer Shannon Griffin to unpack the unseen emotional labor behind entrepreneurship, motherhood, and earning client trust.

What happens when your business slows down… and life demands more of you?

This conversation will reshape how you think about “showing up” in business.

Shannon reveals how her journey into motherhood and her struggles with postpartum anxiety transformed not only her personal identity, but the way she builds trust with clients. Her vulnerability online became a bridge to deeper client relationships and higher-value bookings.

You’ll learn:

• Why storytelling is the most underrated sales strategy.
• How to share openly without oversharing.
• How trust builds loyalty long before a client ever books.
• The mindset shift that helped Shannon charge more without guilt.
• How to stay grounded in seasons of life and business that don’t feel balanced.

Whether you're in a season of hustle or healing, this episode will help you embrace your truth, serve deeply, and build a brand that earns real loyalty, before the sale ever happens.

Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.