79: Lead with Confidence: How to Build Trust and Book Clients Without the Sales Pressure

Does sales make your stomach twist?

Do you over-talk, undercharge, or walk away from discovery calls feeling like you fumbled it, even when you know you're great at what you do?

You’re not alone. And today’s episode will change the way you approach sales forever.

In this powerful installment of the Leading Her Way podcast, host Nikisha King shares how to build client trust before you ever get on a call, and how to confidently lead sales conversations without pressure, performance, or pitching.

You’ll learn:

• Why trust starts before the Zoom room opens
• How to set the tone and lead the conversation with calm clarity
• Three actionable ways to increase your booking rate (without changing your price!)
• What to say at the end of the call to avoid ghosting and get the yes—or the right no

Plus, Nikisha shares real client wins and the exact phrases that helped one business owner go from price-dropping mid-call to confidently closing three premium clients in just two weeks.

Ready to book clients who are aligned, excited, and already trusting you before the call begins?

🎧 Press play and reclaim your power on every call.

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Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.