Branding in the metaverse with Roblox

The metaverse has taken the world by storm in the last year, but that’s nothing new for Roblox. In fact, the company has been at the forefront of the virtual world for more than two decades and, today, is stronger than ever. In this episode, we talk to Christina Wootton, Vice President of Brand Partnerships at Roblox, about the power of community and her advice to brands looking to authentically come onto the platform.