Ideal Practice

Ideal Practice

How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.

Episodes

September 9, 2025 73 mins

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Are you a relationship expert in one way or another?

Feel like that’s something you have a pretty good handle on?

As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relationships - but how often do you think about the relationship you have with yourself? 

The truth is, many of us struggle with the very foundation of all healthy...

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Hey there, everyone!

Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart.  It touched me so deeply that I wanted to come back this week and dive in with some of my own thoughts.

Because here's the thing... life happens to all of us sooner or...

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Today I’m sitting down with the ever-steady and ever helpful Gordon Brewer to talk about something we don't discuss nearly enough – how to keep your practice thriving when life gets really, really hard. 😓

Gordon is the owner of Kingsport Counseling Associates, a group practice, and host of The Practice of Therapy podcast. (Gordon is way ahead of me. He’s approaching his 400th ...

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Today, I’m excited to have the incredible Rosanne Carter joining us here on the podcast to talk about something that is near and dear to her heart:  nervous system co-regulation and why understanding this concept could completely transform your practice (and your life).

Rosanne is a psychotherapist and consultant who specializes in helping parents, children, and early childhood supp...

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She was on the edge of burnout…

…getting sick more often, and having to cancel appointments with clients she loved - all because she’d lost any semblance of control over her calendar.

Funny isn’t it? How easy it is for us to get ourselves in trouble - just because we want to be there when our clients need us, or - heck - because we’re trying to make a living. 

But it happens - a lot. ...

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Do you ever feel like your practice is held together by nothing more than rubber bands and band-aids?  Feel like you're constantly putting out fires instead of actually growing the business you dreamed of? 

If this sounds familiar, you'll love what I have for you today, because I'm talking to the ever-so-organized Ariana Refsdal about creating systems that actually wo...

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Today, we’re going to get out of the office, out of our heads, and back into our bodies, my friends.  Woot! 🥳

In this episode, I've brought back one of my favorite guests - the brave and oh-so-creative Gary Katz - for a deep dive into the magic of experiential work.

Gary is a licensed therapist and founder of the Center for Intimacy Recovery, a group practice with services now ...

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Can you believe we're halfway through the year already? 

Yikes - that went fast. 😳

So how are you doing with those big goals you set for your practice back at the start of the year? If you’re not sure, or if it’s been a while since you’ve checked in with those goals - this is for you. 

The truth is, most of us can only handle about 90 days’ worth of focus at a time anyway, so ch...

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Over the past few weeks, we’ve been talking about some of the more creative ways that some therapists are working with their clients.

Because the truth is, I always love the sheer variety of different ways that we can serve our clients. 

So today, I thought I’d share my own story with you, and tell you about a slightly crazy thing I did back in the day. 😁

Today, you’ll hear the wild ...

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Today’s guest caught my attention when I got word about an experiential workshop she was hosting for therapists in our area. When I looked into it, I was struck by the way she’s grown her practice - managing to combine her skills and experience in a VERY creative way. 

I’m speaking with Julie Jerrolds, an LPC Supervisor and EMDR-certified therapist from the beautiful Seymour, Tennes...

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I know that a lot of you feel overwhelmed by social media, so today, I've got something to share that's going to take a huge weight off your shoulders.

I'm chatting with the lovely Berlyn Komar, founder of Planted Marketing and the Greenhouse community, who specializes in helping purpose-driven brands create authentic, aligned content marketing that actually feels goo...

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Growing a successful private practice takes a lot more than a nice office and some cool posts on Instagram or a brief profile in Psychology Today.

It takes courage - and lots of it.

There have been countless times when I knew I wanted to go somewhere with my practice that would require me to step up in a bigger way, to play a bigger game.

And each time, t...

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“There’s no such thing as a solopreneur.” 

That’s what Melissa Snow said to me when we first met to discuss her possible appearance on the podcast. And just like that, I was hooked.

Her point? 

She went on to explain that our network is our strength,  and finding ways to build deep connections with others is the healthiest, and fastest, way to grow your practice. 

After all - who are y...

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Okay, friends, let’s have a conversation that could change your entire relationship with money in your practice. 🧐

I’m thrilled to bring you my conversation with the fantastic Shannon Simmons. Shannon is the owner of “Fit For Profit”, a company dedicated to helping health and wellness professionals (like us!) get financially healthy. She's a Profit First Professional...

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If you've been listening to this podcast for any length of time, then you know that I’m just as likely to talk about how your sun sign affects your practice, as much as your marketing strategy does, right?

But today, I thought I’d go a little deeper.  A little more personal.

I thought maybe it was time to share a more with you about the energy side of runnin...

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Listeners - I’ve got an episode here that could genuinely shift things for you … 😲

We’re meeting the inspiring Riana Malia today. Riana is a dynamic speaker, author, and reinvention strategist who specializes in helping ambitious women clear out the subconscious patterns holding them back so they can finally create the extraordinary life (and practice!) that's truly ...

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Okay, y’all, today we're digging into a topic we often push aside.

We talk a lot about what it means to build an Ideal Practice(c), attracting perfect clients, doing the work we were called to do... but what happens to all of that – and more importantly, to our clients – if the unexpected happens to us?

In this episode, I’m talking to the amazing Robyn Miller. Robyn is the found...

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Well, it's tax time here again in the US, my friend. 💸  So - how are you feeling?

Are you sitting back, cool, calm, and collected because everything's handled? 

Yay you! 😎

Or... are you maybe feeling that familiar knot of stress, scrambling at the last minute, worrying about having the funds to cover what you owe? 😵‍💫

If you're in the second camp, you're not alo...

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We talk a lot about hiring help for your business here on the Ideal Practice© podcast, but we haven’t talked yet about getting help for your finances.

So today - as we’re knee deep in tax season 😵‍💫- let’s start with a look at who you need to have on your money team.

(Did you even know you needed a money team? I know! For the longest time, I didn’t either!)

In this episode, meet Dan...

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Do you ever find yourself feeling a little, you know, frayed around the edges?

If so, you’ll love what I have for you today, because I’m talking to the lovely Christina L. Woods, as we dig into the topic of burnout. 😵‍💫

Christina is a hypnotherapist and coach who helps exhausted, overwhelmed, powerful women learn how to come back to center, reconnect with their inner self, and tune...

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