iDesign Lab

iDesign Lab

Welcome to the iDesign Lab a Podcast where creativity and curiosity meet style and design hosted by Tiffany Woolley an Interior Designer, a style enthusiast along with her serial entrepreneur husband Scott. A place where they explore the rich and vibrant world of interior design and it’s constant evolution in style. iDesign Lab is your ultimate Interior design podcast where we explore the rich and vibrant world of design and it’s constant evolution in style and trends. iDesign lab provides industry insight, discussing the latest trends, styles and everything in between to better help you style your life through advice from trend setters, designers, influences, fabricators and manufacturers as well as personal stories that inspire, motivate and excite. Join us on this elevated, informative and lively journey into the world of all things Design. For more information about iDesign Lab and Tiffany & Scott Woolley visit the website at www.twinteriors.com/podcast.

Episodes

May 1, 2025 39 mins

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What makes a home sell quickly in today's luxury market? According to veteran realtor Lenny Felberbaum, it's not just location or square footage—it's thoughtful, cohesive interior design.

As a fourth-generation realtor and Elite Private Office Advisor with Engel & Volkers, Lenny brings decades of experience to this fascinating conversation about the critical intersection of design and real ...

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When an actor, producer, and director walks into a design studio, fascinating conversations emerge about how our on-screen and real-world environments come to life. Michael Manasseri, best known for his role as Wyatt Donnelly in "Weird Science" and now an award-winning filmmaker, joins us to reveal the surprising connections between film production design and interior design.

"It's all des...

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Have you ever wondered why some of the world's most successful brands and products are considered visually unappealing? The paradox of "ugly design" takes center stage as we unpack the surprising success stories hiding behind aesthetically challenged exteriors.

Crocs stands as perhaps the most emblematic case study – a widely mocked rubber clog that transformed into a billion-dollar global bran...

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Matthew Van Eyk's journey from a teenage worker fixing driveways to founding Oakscapes reveals how passion and technical knowledge can transform an industry. Starting at just 15, Matthew learned the craft by seeing what went wrong in poorly installed hardscapes – knowledge that would later become the foundation of his business philosophy.

After college and experience with large construction companies, Ma...

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Resilience and reinvention take center stage as we welcome Matt Williams, founder of FroPro Snack Bar and recovery coach, to share his remarkable journey from rock bottom to thriving entrepreneur. 

Matt's story begins with a wake-up call in 2010 that led him to sobriety and a fresh start at age 28. What started as homemade peanut butter snack bars carried in his backpack while cycling around town (having...

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What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success.

The paradox of ugly design reveals fascinating insights about how we interact with the world around us. Form doesn't always equal beauty,...

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When Brian Forti visualized himself sitting in a theater surrounded by performers while meditating on a mountain in Sedona, he had no idea the universe was preparing him for the next chapter of his remarkable career. Two weeks later, a phone call led him to the Faena Hotel in Miami Beach, where he's spent the last decade designing immersive theatrical experiences that blend luxury, artistry, and innovation.
<...

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April 1, 2025 14 mins

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Ever wondered why smartphone corners are rounded or why keyboard letters aren't arranged alphabetically? The world around you has been meticulously designed with purpose, function, and ingenuity—you just might not have noticed it until now.

From the humble pen cap with its life-saving air hole to the strategic placement of the "57" on Heinz ketchup bottles, everyday objects contain hidden desig...

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Craftsmanship lies at the heart of luxury furniture, and few companies embody this principle more completely than Century Furniture. During our conversation with Guy Holbrook, Executive Vice President of Sales and Marketing, we discover what makes this iconic American manufacturer special after nearly eight decades in business.

"We're makers, we make furniture," Guy explains, distinguishing Cen...

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We explore why the interior design industry will be enhanced by AI rather than replaced by it, highlighting the creative and relationship-driven aspects that technology cannot replicate. The discussion emphasizes how design professionals deliver value through their unique vision, hands-on approach, and ability to translate client needs into beautiful, functional spaces.

• Interior design is one industry that ...

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The podcast episode features Keith Eichenblatt, a renowned lighting designer with nearly five decades of experience, who shares insights into his vibrant career and the evolution of design. He discusses the impact of the internet on the industry, the importance of personal branding for reps, and the value of building relationships with designers and manufacturers. 

• Keith's upbringing in a family lighti...

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Life is a series of design decisions, shaping everything from our outfits to our daily schedules. The podcast explores how every aspect of life is a conscious choice, urging listeners to engage in intentional living and recognize the designer in themselves. 
• The concept of design in everyday choices 
• Transformation from a focused design podcast to broader life design discussions 
• The importance of mo...

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The episode centers on Ali Kaufman, an innovator in the field of education, who discusses her transformative school, Space of Mind. We explore how personalized learning experiences can nurture creativity, reduce stress, and foster a love of knowledge, ultimately setting students up for life success.

• Introduction to Ali Kaufman and Space of Mind 
• Overview of Ali's educational philosophy and experi...

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This episode explores the journey of curating a personal aesthetic in home design, emphasizing the importance of self-expression over trends. Listeners learn how to navigate their design journey with purpose, ensuring their spaces evolve with their lives while telling their unique stories.

• Curating an aesthetic reflects your unique personality 
• The role of interior designers in shaping personal spaces...

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Join us for an enlightening conversation with Kris Schlembach, a remarkable individual who has navigated a unique career journey from Wall Street finance to residential renovations in sunny Delray Beach, Florida. In this episode, Kris shares personal anecdotes and professional insights that shed light on his passion for construction, honed through early experiences working alongside his father. We delve into his trans...

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This episode of iDesign Lab focuses on the necessity and benefits of discussing budgets in the interior design process. By fostering transparent conversations about financial limits, clients empower designers to create tailored, satisfying solutions that align with their vision and resources.

• Importance of discussing budgets openly 
• Clients need to gauge their spending capabilities 
• The designer...

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Luis Carrillo shares his inspiring journey through the world of home furnishings, emphasizing the significance of relationships, personal growth, and craftsmanship. The episode highlights the evolution of design values and the importance of hiring interior professionals for creating lasting beauty in our homes.

• Luis Carrillo’s unexpected entry into the home furnishings industry 
• Importance of followin...

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Join us in an engaging conversation with Kelly Kern, a remarkable design visionary whose journey from the entrepreneurial days of Paper Gourmet to her current role as an independent sales representative is nothing short of inspiring. Kelly opens up about her career path, influenced by her mother's knack for creating a cozy home with minimal resources. Her passion for design, fostered from childhood, has evolved i...

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Ever wondered how a seasoned expert like Jim Duckworth transitioned through the high-end furniture industry with such finesse? Join us as Jim shares his captivating journey from his early days in Atlanta to securing key roles at Century Furniture and Highland House. With over 30 years of experience, Jim's narrative offers profound insights into the industry's evolution, from his initial steps inspired by his...

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Discover the captivating journey of Allison Stewart, a noted real estate expert from Delray Beach, Florida, who shares her transition from finance to becoming a leading force in the local real estate scene. Experience the hurdles and triumphs she faced—imagine going six months without earning a paycheck—before establishing a thriving business grounded in word-of-mouth success. Listen as she underscores the critical ro...

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