January 23, 2025 • 60 mins
Discover the captivating journey of Allison Stewart, a noted real estate expert from Delray Beach, Florida, who shares her transition from finance to becoming a leading force in the local real estate scene. Experience the hurdles and triumphs she faced—imagine going six months without earning a paycheck—before establishing a thriving business grounded in word-of-mouth success. Listen as she underscores the critical role of confidence, community knowledge, and people skills in achieving excellence in the real estate world.
Envision real estate open houses that are more like unforgettable events, complete with coffee, champagne, and ice cream trucks, and learn why Allison believes that going the extra mile for clients translates into success. We dive into the art of client relationship building and how to transform properties through strategic investments in presentation. Hear how Allison's approach to selecting listings aligns with her business ethos and the impressive results that follow when expectations are not just met, but exceeded.
Join us in exploring Allison's professional evolution, from transitioning during the COVID-19 boom to thriving in a collaborative team environment in downtown Delray. Her stories of resilience and relationship-building showcase the power of maintaining connections, even when the initial choice of clients doesn’t go her way. The episode wraps up with a lively discussion on design inspirations and the joy of contributing to local charitable events that enrich community spirit, offering a rich tapestry of insights for anyone passionate about real estate and design.
Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Voice Over (00:00):
The following podcast iDesign Lab is an SW
Group production in associationwith Five Star and TW Interiors.
This is iDesign Lab, a podcastwhere creativity and curiosity
meet style and design.
Curator of interiors,furnishings and lifestyles.
Hosted by Tiffany Woolley, aninterior designer and a style
(00:22):
enthusiast, along with herserial entrepreneur husband
Scott, idesign Lab is yourultimate design podcast where we
explore the rich and vibrantworld of design and its constant
evolution in style and trends.
Idesign Lab provides industryinsight, discussing the latest
trends, styles and everything inbetween to better help you
style your life, through advicefrom trendsetters, designers,
(00:45):
influencers, innovators,fabricators and manufacturers,
as well as personal stories thatinspire, motivate and excite.
And join us on this elevated,informative and lively journey
into the world of all thingsdesign.
Our guest today is AllisonStewart, a seasoned real estate
expert.
She's a local legend in DelrayBeach, florida.
Born and raised in this vibrantcoastal community, she brings a
(01:08):
deep-rooted passion andunparalleled knowledge of the
area to every client she workswith.
With 15 years of experience inthe real estate market, allison
has built a reputation as one ofthe top agents in the region,
consistently recognized by herpeers as a top producer.
Year after year, her expertiseshines in her ability to achieve
the highest possible prices forsellers and match buyers with
(01:29):
the home of their dreams.
Whether you're buying orselling, allison's commitment to
excellence ensures everytransaction is handled with the
utmost care and precision.
Beyond her real estate prowess,allison is a dedicated
philanthropist giving back tothe community through her
support of the City of HopeCharity Foundation.
She has co-chaired numerousevents, tirelessly raising funds
(01:49):
for a cause close to her heart.
TIffany Woolley (01:53):
Welcome to iDesign Lab Podcast Today's
guest, Allison Stewart.
A dynamic leader in real estate, she specializes in high-end
residential properties in SouthPalm Beach County.
She is an awesome leader in ourcommunity and also a dear
(02:13):
friend.
Welcome to the podcast.
This is fun.
Scott Woolley (02:16):
So the first question we have to ask is how
did you get into real estate.
How did I get into real estate,honestly?
Allison Stewart (02:24):
Yeah, no, no, honestly into real estate.
How did I get into real estate,honestly?
Scott Woolley (02:26):
yeah, no no honestly.
I wanted a flexible job where Ididn't have standard hours and
I thought it would be fun andpretty.
I'd get to look at prettythings all day and you know,
this is 20 year old, allisonright and then I'd have a ton of
free time I could travel.
And the reality is I have nofreedom, no flexibility.
Allison Stewart (02:50):
Now.
Now, that's because you'resuccessful.
Yeah, you're taking care of theneeds of all your clients.
Scott Woolley (02:55):
And I like to work, yeah.
But when I got into it Ithought, oh, this will be fun.
I get to see pretty houses andmake my own schedule, did you?
Allison Stewart (03:02):
have any family members or anyone that kind of
led you towards it?
Scott Woolley (03:06):
No, my degree was in finance and marketing and I
thought I'd go into businesswith my dad who's a financial
advisor.
I interned in that industry incollege and that was my path and
I hated it.
TIffany Woolley (03:22):
Really you didn't enjoy it at all.
No, I hated it, didn't feel theconnection?
Scott Woolley (03:25):
Not at all.
And so I, literally my dad, wasfriends with somebody that was
in the business, family friend,and little did I know they would
hire anyone, did they mentor?
TIffany Woolley (03:42):
you in that regard?
Not at all, and I stayed withthe same company for 20 years,
but you had to get a licensefirst.
Scott Woolley (03:45):
They would hire anyone.
Did they mentor you in thatregard, or have you?
Allison Stewart (03:48):
come and see how, and I stayed with the same
company for 20 years, but youhad to get a license first.
Scott Woolley (03:52):
Oh yeah, you had to get a license and go through
these silly courses.
Allison Stewart (03:56):
But did you have to have the license first
before you could work or startdoing anything?
Yeah, you had to.
Scott Woolley (04:04):
So I went through the class to see if it was
something I really enjoyed orthought I could see myself doing
.
And and then you've taken anexam, and um, and then they
officially hired me so what didit look like?
TIffany Woolley (04:13):
starting out like, how did you go about
gaining clientele?
Like you said, you hung yourhat at one particular branch or
what do you call that?
A real, yeah, real estate firm,real estate office.
Scott Woolley (04:29):
It's hard to get into.
I mean, you don't realize, ifno one's handing someone with no
experience a house to sell, youdon't just you know someone.
It's someone's biggest Asset,asset, their biggest decision
that they're making.
Probably, maybe ever, maybe in10 years, they were not going to
(04:50):
hand me.
Allison Stewart (04:51):
So how did you get your first client or how did
you start building clients?
Scott Woolley (04:54):
I don't, even I would take anything.
It's like the chicken or theegg kind of I would take
anything.
I lived with my parents for sixmonths to a year.
I went at least six monthswithout a paycheck.
Allison Stewart (05:06):
Wow.
TIffany Woolley (05:07):
But, were you enjoying it during this growth
time?
No, no, I mean, I wasn't.
Scott Woolley (05:13):
I didn't.
I didn't hate it, but it wasjust like when is something
going to happen?
And you know this was 25 yearsago.
So I would do $200,000 placesany kind of lead, any kind of I
would just work anything andreally word of mouth.
You know, somebody referred afriend and then they referred a
friend, but it took me 10 yearsto get my own confidence, to
(05:40):
know that I, oh yeah, to knowthat I could beat out another
agent, that I was better for thejob.
And then that comes across whenyou meet with people, not in an
arrogant way, just like I canhelp you and I'm going to put
the effort in more than somebodyelse is.
Allison Stewart (05:58):
Is there one skill that's more important than
anything in a position likethis?
That's more important thananything in a position like this
?
I mean, is it having confidencein yourself, or great people
skills, or really knowing thecommunity and what's for sale?
Is there anything that's moreimportant than another?
Scott Woolley (06:16):
No, I mean, it would be hard to do without
confidence and you know youcan't have confidence without
the knowledge true, a lot ofpeople a lot, a lot of people
have knowledge but notconfidence.
A whole lot of people haveconfidence without the knowledge
or they you know, they justdon't know, but they pretend,
(06:38):
and I think that's dangerous toyou know.
It's hurting people, yeah,hurting clients.
Allison Stewart (06:44):
So when you say knowledge, you mean knowing
everything else that's for sale,necessarily not just what
you're selling, Because anybody,these days especially, can find
out what's for sale, but juststrategically.
Scott Woolley (06:57):
you know how does the?
Market feel.
What's the market doing?
Okay, this household for this.
But it's not apples to apples.
You know, everyone thinks theirhouse is nicer than their
neighbors, so I learned thatvery early on.
Um, funny, you know, they, theythink their house is nice.
Oh, but ours has worth more andI'm like you know, sometimes it
(07:17):
matters and sometimes it it justdoesn't right.
Um, I think honesty with people, being upfront is huge because
I've missed out.
To this day.
I don't lose too many listingappointments.
If I go on a listing, I'mprobably getting it.
But you know, I learned that Iwas losing listings, and
(07:40):
listings is how you grow and howyou get more business.
Most realtors I mean just beinga listing agent versus a
buyer's agent.
That's how you really grow.
But I was losing listingsbecause some other realtor would
come in there and say, no, yourhouse isn't worth $2 million,
it's worth $2.5.
(08:00):
And they were just telling themwhat they wanted to hear to get
the listing.
And it would sit on the marketfor a year and um, but I was
losing out and I never changedmy strategy.
Allison Stewart (08:16):
I was never going to overprice things
because it would be a waste ofmy time so when you say strategy
, we kind of think of that asdesigning the direction of your
business, designing how.
This is the iDesign lab and wetry to talk about design all the
time you're designing, whatgoes into kind of the thought
process of designing like yournext new client well strategy
(08:38):
strategy.
Is there a strategy?
Do you look at each onedifferently or is the same?
I was just gonna ask that too.
TIffany Woolley (08:44):
I mean, do you look at each listing as
something?
You have to have differentstrategies for each one?
Scott Woolley (08:49):
Yes, I think so.
And time and market you knowtime and place of what's going
on.
What's going on in the world,what's the price point, what's
happening at a $400,000 placeand a $4 million place is very
different, so you have to lookat them each individually and in
that moment in time and I meaninterest rates, insurance, stock
(09:13):
market, elections there's somany things that affect what
could be going on in thatparticular house.
If you sold it two years earlier, it would have been.
I would have told you adifferent story, or two years
later.
Allison Stewart (09:30):
What are you predicting now that the
election's over COVID's passed?
The boom is kind of yeah.
Scott Woolley (09:36):
It was a quiet summer.
Every election cycle we have aquiet.
People just don't know thedirection of things.
They're hesitant to make a move.
We've had interest rates high,which hasn't helped, but every
election time it's quiet.
So this past four months it'sbeen very quiet.
Allison Stewart (09:57):
You think it's going to pick up?
Scott Woolley (09:58):
Oh yeah, yeah, I do definitely.
I mean I think especially SouthFlorida, palm Beach, Miami.
I mean I think we South Florida, palm Beach Miami, I mean I
think we're in higher end, thehigh end market.
I wouldn't say that it was slowor stopped because of the
election, but a lot of thosepeople aren't here in the
summertime, so that made itquieter.
(10:20):
But I definitely think that itwill help.
I don't know that we're goingto skyrocket at all, to the
frenziness that we saw rightafter COVID when everyone was
trying to escape New York andescape California and Chicago
and all these places, but Ithink it'll be healthy.
Allison Stewart (10:39):
Is there an aspect of real estate that's
your favorite part, that youreally enjoy more than is it
like the first meeting with theclient?
Scott Woolley (10:47):
getting the contract, knowing your
relationships too, or so thething that I am least excited
about okay I'll start there.
Or cared the least about is thepaycheck.
I mean, that sounds crazy, butyou know me well enough to know
that like I don't even thinkabout it, I don't even care, I
(11:07):
don't know if it came in.
Usually my husband Nate is likedid you get that check?
That's like the last thing I'mthinking about.
My favorite thing is like I'mso competitive I am.
Which is good I just I get alead and I'm like I'll be there
at 845 tonight and I've donethat multiple times One of my,
(11:29):
the cute little blue house onIngraham that I sold.
You know, after we sold thehouse he told me why he hired me
over I won't name but big topagents by the beach.
And you know he called me andsaid you sold a house across the
street and a blind lead.
I don't know what you reallycall that, but just like not a
(11:50):
relationship, right?
And he just saw my sign acrossthe street and he said well, my
wife and I are thinking about it.
This is a week before Christmas,a few days before Christmas,
we're thinking about it, somaybe we'll have you come by the
first week of January.
My kids are coming in town, mygrandkids are coming in town, so
that sounds good.
How about we make anappointment for the first week
(12:11):
of January?
And I said well, when do yourkids come in town?
And he said tonight or tomorrow.
And I said well, I'm in thearea, I'll come by now.
And I don't even think I was inthe area.
But I was like I'm in the area,I'll come by now, and I don't
even think I was in the area butI was like I'm gonna come by
right now.
I'm like I don't want to wait.
I get so excited.
I don't want to wait untilJanuary and a lot could change
(12:33):
in two weeks, in in January, youknow in that in that time they
might forget about me.
So he was like really, uh, okay, let me just holler to my wife
and she's gardening, okay, comeon over.
And I said, obviously I'm notgoing to be prepared with a full
listing presentation, but I'mexcited.
Voice Over (12:51):
I want to see this house.
I knew the house already.
Scott Woolley (12:54):
So just from you know selling in the area, but I
just I love the and I just knowI'm going to get it Well.
Allison Stewart (13:02):
you have a remarkable tenacity about
yourself and conviction to likeyour clients.
You are dedicated to them andgetting their house sale.
I mean morning, noon and night,it's like 24-7, seven days a
week.
But what we know and see of youis that you are there to make
it happen for your clients,which is, I mean, there's not a
(13:22):
lot of people like that, whichis probably the reason why you
do so well.
Scott Woolley (13:26):
One of my most memorable compliments was from
you, scott.
About a year and a half ago,scott called me.
I have no idea about what itwas probably about a barbecue
this weekend or something.
And I picked up the phone andit's a Saturday and I'm like, oh
yeah, I'm doing an open houseand I've got a coffee.
And it's a Saturday and I'm like, oh yeah, I'm doing an open
house and I've got a coffeetruck it was so cute and you
(13:49):
know I've got all this stuffgoing on and and I don't know
how it came up, but he was likegod every time, you, you, you
have such good work ethic.
You know you, just you do and II guess I knew that, but listen
, coming from you and and thebusinesses you've run and and
what you've seen and who you met, and your, your success it's,
it was like a very good feelingand you're, you're very
(14:13):
impressive the way in which youwere like just you just said a
coffee truck.
Allison Stewart (14:17):
I don't like who has an open house?
TIffany Woolley (14:20):
oh, all of our coffee houses are spectacular.
Tell us how even you go intocurating each of those events.
I mean, you're a great partyplanner.
Scott Woolley (14:29):
To begin with.
So I find that a lot ofrealtors don't want to spend
money.
I mean the coffee trucks.
Allison Stewart (14:36):
They don't want to spend money when they're
going to make a lot of money.
Scott Woolley (14:39):
Or the champagne truck or the mimosa truck.
Right, I'll do the mimosa truck.
I'll do the mimosa truck, I'lldo.
I'm having an ice cream truckin andover sunday.
I mean I'm I'm doing an openhouse and I people don't want to
spend money.
Who wants to spend people?
They won't.
They don't want to spend moneyon the photos, the extra money
you know I spend a thousanddollars on pictures the, the ice
cream or the coffee truckprobably is twelve hundred
(15:00):
dollars for two hours butthere's the old expression you
spend money to make money.
Yeah, yeah, and I first of all,I think it's fun, I want like a
prop.
I want people to come and havea good time.
Allison Stewart (15:13):
And remember, they'll remember you.
Scott Woolley (15:14):
Yeah, I want them to remember it.
And you know, in myneighborhood my neighbors always
pop by?
TIffany Woolley (15:20):
I was just going to say does it like draw
more people too, that wouldn'tnecessarily maybe come by?
Scott Woolley (15:24):
Yeah, I mean nobody's coming from Palm Beach
just to drive down to my icecream truck.
Allison Stewart (15:31):
But it's realtors who are showing up.
Scott Woolley (15:33):
Sometimes Some is realtors.
It depends I do brokers opensand I go all out.
Sometimes I hire a partyplanner to do a-huh to do a full
spread um and make it pretty.
I want it to elevate the house.
I want it to um.
I want brokers to have a goodtime social media, even though
(15:56):
I'm new to social media.
I want them.
I know they'll put it on socialmedia um, and you know,
sometimes the owners don't evenknow that you've done all what
I'm doing.
They usually find out after thefact, because their neighbor
will tell them holy cow, you hadthe best party at your house.
TIffany Woolley (16:13):
You know they're not there.
They're never there.
Scott Woolley (16:15):
That is so funny, but yeah, so usually people, I
think, find out or they realizehow good I was to work with or
how much I took care of themafter the fact yeah, you know.
I think they like take a chanceand hire me, and then I exceed
(16:38):
their expectations and then theyrefer me.
Allison Stewart (16:43):
So when you get a listing, are there any
important aspects that'simportant with a listing?
Will you take any listing?
TIffany Woolley (16:52):
No, that's interesting really.
Allison Stewart (16:54):
Like if it's in a bad location or it's 15 years
ago I would have but not now,of course.
Scott Woolley (16:59):
Now I no, I won't take an overpriceless thing,
because it would waste my timeand I would disappoint someone
and then you know it.
Then that goes back to justbeing honest with people.
I would rather tell them upfront.
(17:20):
And if they don't, if we're noton the same page, or they don't
believe me, then you know we wepart ways and someone else is a
is a better fit.
But, um, there was a time lastspring where I was so incredibly
busy and had nine listings,which is way too many.
I like three or four at a timeand then sell one and pick up a
(17:42):
new one, but that's a goodrhythm for me.
Allison Stewart (17:46):
Why is it like nine too many?
Because I don't know.
It's just me, because you can'tbe there.
Scott Woolley (17:49):
You can't service nine listings.
TIffany Woolley (17:52):
Okay.
Scott Woolley (17:52):
Your phone rings.
This is probably like when Natewould be showing up without me
all the time.
Voice Over (18:00):
Yeah, you know, I've got two little girls.
Scott Woolley (18:02):
It's just you, can't you.
You know, I've got two littlegirls.
It's just you can't.
You can't service it I was sospread too thin, my phone's
ringing way too much If I had awhole you know team under me of
people.
But I like to control mybusiness and I want to be the
one to do everything and I'vehad to let go of a little bit of
that.
But nine listings are not goodand so even when I piled up the
(18:26):
nine listings, I had peoplecalling me hey, I've got this
condo, you know it's worth amillion two, or some sweet
person that says you know, Ihave this cute little $450,000
townhouse.
And I just said to them I amsorry but I cannot service you.
I just can't take the business.
You will not get the full whatyou deserve.
TIffany Woolley (18:48):
So, yeah, back to that honesty, again.
Yeah.
Allison Stewart (18:53):
So what happens or what do you do when you come
across a house and you know,okay, this is a good house, it's
in a great neighborhood.
And you walk inside and it's anabsolute disaster Happens all
the time I was going to say yeah, this morning, this morning,
yeah.
Scott Woolley (19:10):
So you've got to fix it, and not every situation.
When did that begin Like that?
Whole fixing these housesbefore I started doing this
about maybe 12 years ago.
That I really remember, and 12years ago I was not as I was
doing.
Well, you know, fine, but notto the point where I am now.
I would go in and you know thatthose 90s maroons and the
(19:34):
greens, and you know I would thedark red colors, and I was
seeing that a lot.
It was just kind of old world,yeah, and so I would say what do
you think about painting?
Allison Stewart (19:47):
the house.
Scott Woolley (19:47):
You know, just that was it.
Allison Stewart (19:49):
And how do most people react to that?
Scott Woolley (19:51):
That's a lot of work when you're living there.
You know, they don't think it'sworth it, they don't get it.
Oh, these new people are goingto paint.
Voice Over (19:56):
They don't want, they're not going to want my
color, I'm going to pick thiscolor and they're going to want.
Scott Woolley (20:00):
But it is about making something, sell it all
right, not just.
You know, if you're living in ahouse and you have to make your
beds and clean it, clean it upand get everything ready, you
don't want to do that for sixmonths, you don't want to pick
up your kids, toys or what,whatever it is, and for six
months of showings where youcould have a showing twice a
(20:23):
week because but do most peopleclean up and make their beds and
have the house presentable, ordo you go around doing?
it well, a little bit.
Is that in an agreement that?
TIffany Woolley (20:32):
they kind of take care of the housekeeping.
No, never.
Scott Woolley (20:35):
I usually kind of know somewhat of what I'm
getting into.
You know I can.
I can tell um, but a realtor inmy office just yesterday was
kind of joking that he has.
He's at a point where he hasabout nine listings right now
that he's had for six months.
That's too long right well waytoo long and he and I have one
(20:56):
listing right now.
I have two coming on today ortomorrow.
But he was like you, just yours, sell.
You, sell them fast.
I would rather I think this iskey for my business I would
rather spend a month prepping ahouse, literally getting myself
(21:18):
dirty.
I'm not the one painting, butcoordinating painters.
Allison Stewart (21:25):
And I have a great team of landscapers,
painters any kind of resources.
Wait, wait, wait, landscapers.
TIffany Woolley (21:28):
So you're fixing landscaping for a house
that you're going to set.
You have to have it.
Scott Woolley (21:30):
curb appeal, any curb appeal you need to give
people purpose to.
Okay, this is a usable backyard.
You need them to picturethemselves there.
So I would rather spend a month, three or four weeks prepping a
house, telling them what to putaway, what to pack, what to get
ready.
Listen, you're moving anyways,so take down all your photos.
(21:52):
Yeah, you're right, Put allyour garbage away giveaway boxes
.
So get it out of my sight andyou'll feel better too, Right?
So then you're going in andmaybe reorganizing furniture and
Sometimes I mean it depends Alot of times you're decluttering
and and a lot of times you'reholding somebody's hand.
They've been in a house for 20years.
It is emotional, it's hard.
Voice Over (22:14):
They're not quite ready.
Scott Woolley (22:18):
They don't know where to start.
It's overwhelming.
So you become part therapistfilming.
So you become part psychologisttherapist.
Um, but so probably 12 yearsago I I can remember this one
house in my neighborhood whereyou know all these dark, red
walls and the the owner didn'thave a ton of money, didn't want
to do it, and I said I'll do itwill you let me pay for it?
Allison Stewart (22:41):
and so so do you ask them for the money back
when they sell, or it just comesoff your commission?
Scott Woolley (22:44):
No, I just said I believe in it that much that it
will make a difference in howmuch money you get and how much
easier it will be for me to sellit's worth your time so it's
worth my time and money.
Right Time is money, so it justis like it brightens a place,
up it kind of.
Then you can kind of see okay,this is just not my furniture, I
(23:08):
can replace the furniture, andthey always end up painting
anyways.
TIffany Woolley (23:13):
Nobody ever keeps the color.
Well, when you talk about, Imean, furniture that brings in
like the next level of stagingopportunities, which I know you
rely on sometimes too.
Allison Stewart (23:22):
Yeah, I have a.
When did that even change theindustry?
But explain staging for peoplewho might not ever know.
Scott Woolley (23:27):
So staging is where you bring in furniture
that you're borrowing.
You're renting for a period oftime it could be two months to
hopefully not more than sixmonths.
It costs a lot of money tostage places and it's very hard
at times to convince a sellerthat this will help your house
(23:48):
sell.
And you also have to tell themyour taste is not everyone's
taste.
Allison Stewart (23:54):
That must be a tough one.
Scott Woolley (23:55):
It can be very tough, you know, your baby's
ugly.
TIffany Woolley (23:59):
Right your baby's ugly.
Scott Woolley (24:00):
How many times I've gotten a phone call from
this sweet person that says oh,we updated our kitchen and this
and that.
And I'm excited.
It's going to be a greatlisting and it was updated in
2005.
And it's just, you just have tobe gentle with people and tell
them that it's lovely.
(24:23):
But it's not what people wantright now.
So I started paying for thingsat times myself.
I mean, I wasn't trying to betoo crazy and throw money away,
but if I really believed in itor I would say, I'll split it
with you, I'll split thedifference with you because I'm
(24:44):
invested personally Right and Ibelieve in this, and so I think,
especially splitting somethingwith people they could get on
board.
TIffany Woolley (24:53):
Yeah.
Scott Woolley (24:54):
And then, as I saw it, work and work better you
got more confidence in pushingit.
I would get more confident withgoing to speak to someone and
saying, hey, you knew the, theSmiths down the street.
You went to dinner parties attheir house for Christmas years
before.
But you saw what it looked likethree months ago when we sold
(25:15):
it and people are like, yeah,never looked better.
You know like, oh, it wasamazing.
Nobody ever cleaned up theiryard until you sold it.
You know, so then they can, theycan, and I always tell people I
talked to a seller and I'm likePicture yourself, you're the
buyer, I'm going to show youhouses.
What are you looking for?
What are you looking at?
Would you buy this kitchen?
(25:38):
Would you be able to see pastthese walls?
And I think that kind of helpspeople.
There's definitely so muchpsychology in it, not in a mind
trick kind of way, but justunderstanding and helping people
understand.
TIffany Woolley (25:55):
People are so different.
Scott Woolley (25:56):
Why are different and everybody's got a different
motivation why they're moving,why they want to downsize.
Life changes.
So you know it's like everysituation is so different, which
I also think is really funabout my job.
Allison Stewart (26:12):
So this, what we've been talking about has
been people selling their housesand changing it, but what about
the people who are going outlooking to buy a house, who are
going into houses?
The average person really can'tvisualize themselves how it
could be different.
How do you overcome or how doyou work with that to help
people visualize?
Or even if you stage it, yeah,and they don't care for the
(26:35):
staging?
TIffany Woolley (26:37):
Well, people typically like the staging
because it feels newer andfresher Right, even if it's not
their style.
Right.
Scott Woolley (26:44):
At least it's a blank slate or it's clean With
buyers.
I mean, I have a pretty goodeye and I know silly information
like ballpark, what a generatorcosts, ballpark, what a roof
costs.
I'm pretty good within a windowof.
I'll say to somebody I bet thisroof is $50,000 to $55,000.
(27:10):
And then they're always likeAllison, it was $54,000.
How would you know that?
Allison Stewart (27:16):
I'm like I've seen a lot of roof.
Scott Woolley (27:17):
So same thing.
Hey, we can move this door andnow this can be a bedroom
instead of something else.
Or half the time I'm textingTiffany.
What can I do here?
Tiffany, help me, this haspotential.
How can I change?
Allison Stewart (27:30):
that I didn't know that, oh yeah.
Scott Woolley (27:32):
Yeah, yeah, yeah, I mean, I see well they go hand
in hand.
TIffany Woolley (27:35):
Yes, yeah, one of my resources two industries
definitely go hand in hand.
Allison Stewart (27:39):
You know one of the things that we do, a lot is
3D visuals.
I don't know if you've seen,like where?
We're a little bit, yeah, we'retaking where someone looks at
what they currently have, yeah,and then they're looking at a
big picture that's 3d.
It looks like a photograph ofwhat it's going to be.
TIffany Woolley (27:55):
Sometimes they're hard to tell apart
whether they're photographs oryeah.
Allison Stewart (27:59):
Yeah, it's so realistic, you mean like the
front of the house or any anyroom so cool, it's amazing as
soon as people see that, they'reimmediately okay, we want that,
change our whole room, or thatwe want to change all these
rooms, just the way the picturesare yeah, well, it makes our
job a little easier yeah Ithere's time do you use any of
that or?
Scott Woolley (28:18):
so, um, the about probably six years ago, I
started um using thisphotographer that they're kind
of ahead of.
They've always been ahead ofthe game with virtual staging.
Um, do you know what that isLike?
You just implant furniture intoa white room and some of it is
really bad, really bad A plant.
(28:40):
But this particular softwarethat they have, I mean, it is
hard to tell in some of themthat it's not real.
People are blown away.
But sometimes you have to stageso that people can feel it and
different.
You know, oh, okay, this roomis so big.
TIffany Woolley (29:01):
But oh, I see two sitting areas, Multiple
sitting areas, exactly.
Scott Woolley (29:06):
But the.
So I use a little bit of thevirtual staging, Sometimes some
renderings staging, sometimessome renderings.
But you know, it's amazing whatyou can offer people and kind
of help them with their processof what something could look
like.
TIffany Woolley (29:22):
So what's the average time that something
stays on the market, and what'stoo long?
Scott Woolley (29:31):
You know, the old pre-COVID six months was the
norm, right, okay, and then forthree years, two and a half
years, during COVID it was aweek A day, you know.
TIffany Woolley (29:44):
Had to make a decision.
It was a day.
Scott Woolley (29:47):
And now I think probably four months is the norm
and of course it depends on theprice point, but I would say
that's realistic four months,and if you are, but it's always
price, People can make excusesor can think it's other things
(30:13):
and it could be other things,but at some price someone is
going to buy this and someonecould look at that and say, well
, at a lower price I could havedone it on my own, which I don't
think is really the case,because you have to just have
that experience to to be able toguide somebody through that.
TIffany Woolley (30:37):
You know and is it true that, like really, your
first offer is typically yourbest offer A lot of times a lot
of times it is Um, that's youknow.
Scott Woolley (30:47):
I hear little rules like oh, you can offer 10%
, you know, off the list.
Well, I've never.
That's not true, but a lot oftimes your first offer is your
best, maybe a little over halfthe time.
TIffany Woolley (31:01):
So what does that happen?
When you get those offers, whatdoes that negotiation process
look like, and how do you evenknow to weed them out?
Like, yeah, this is somethingI'm willing to even entertain
with, and how do you?
Scott Woolley (31:14):
even know to weed them out.
Like, yeah, this is somethingI'm willing to even entertain
with.
So I like to price properties.
If you guys said to me, allison, we want, we have to get 3.8
for our house, okay, a lot ofrealtors might come in and say,
and you guys might think thisway also, let's list it at 4.5,
(31:36):
give ourselves room to negotiateand again, confidence and
experience, I might have thoughtthat, yeah, good strategy,
let's try it.
And sometimes we can try it,sometimes it might work.
But I just think that you'rehelping other houses to sell
when you are overpriced.
(31:56):
There is not an urgency inbuyers.
So I like to.
If 3.8 was our number but ofcourse a little more would be
great I would say let's price itat 3.999.
And you are going to get realbuyers.
There is going to be an urgency.
They're going to see the value.
They're going to want to get itbefore someone else gets it
(32:18):
Because it was a good buy or aproper, or just it's fair, it's
a fair.
It's.
You know, there's when it'soverpriced.
They may love it and come inand say but it's going to be
here tomorrow, it's going to behere next week, so let's just
keep looking.
We'll keep an eye on.
Voice Over (32:34):
Scott and.
Scott Woolley (32:35):
Tiffany's house and they're gone.
They're not coming back in mostcases and then you sit and then
you have to do price reductionsanyways.
So you know, but it's importantthat you have an advisor that
you trust, that knows whatthey're doing.
Advisor, you mean a realtor,you know a realtor that you
(32:57):
trust and you know they haveyour best interest.
They're not just trying to makea quick sale or a quick buck or
add to the listings.
TIffany Woolley (33:06):
They're just really trying to move it Right
right and it's hard.
Scott Woolley (33:08):
I mean if you were sitting there and somebody
tells you, hey, it's worth 4.5,.
I mean if you were sittingthere and somebody tells you,
hey, it's worth 4.5 and somebodyelse says it's worth 3.8 to
3.9,.
You know, it's tempting to gowith the higher price.
But you know facts are facts.
When it comes to what thehistory of a neighborhood is
(33:29):
selling for, what the history ofmarket is selling for and the
market, you know the buyers aregoing to determine what
somebody's house is worth.
TIffany Woolley (33:41):
Not you guys, even though sellers like to
think it's them Right.
The buyers are the ones who aremaking those.
Scott Woolley (33:44):
Yeah, yeah.
Allison Stewart (33:45):
What's the norm in your selling someone's house
?
How often do you typicallycommunicate with that person?
Is it every day?
Is it once a week?
Is there a norm to make peoplefeel comfortable?
Scott Woolley (33:59):
I mean, if it's silent, if we're not getting any
action, if I'm showing it everyday, I'm talking to them,
texting them every day.
Voice Over (34:11):
Hey, I'm here.
Here's the feedback.
Scott Woolley (34:17):
But if we're not getting showings or phone calls,
that's when it gets a littlescary.
But it's best to communicaterather than go into hiding.
Good realtors get nervous orthey don't like the
uncomfortable conversations andso they kind of avoid and hope
something's going to change,hope something is going to
(34:38):
happen, and it's just better toreach out.
So I don't think I would letmore than a week go by you know
four or five days to just givefeedback.
Hey, you know, I'm not, i'm'mnot seeing, we're not getting
phone calls, or we're getting.
TIffany Woolley (34:57):
Does that really?
Scott Woolley (34:58):
happen.
Yeah, wow, yeah, it happens.
And and also if I have otherlistings and I can see, hey,
there's a ton of action overhere, and there's not over here.
So we can't just say there's nobuyers, right, you know?
Um, they're just not puttingthe same value that that you are
(35:20):
on this, um, so, yeah, I meanit's, it's um, I don't like
doing the same thing over andover and over again.
So if I am getting the samefeedback from people, if I am
showing a house to buyers andI'm getting the same feedback,
(35:40):
like I don't know, I'm justtrying to think.
TIffany Woolley (35:43):
Well, do you follow up with buyers, like
other realtors, and see whatthey say?
Allison Stewart (35:49):
Yeah, but it's so rare to get honest, real
feedback and it's hard becausethe sellers From the people who
are out looking or the realtorswho are with those people, all
of it.
Scott Woolley (36:02):
Buyers and buyer's agents.
It's hard to get real feedback.
Sellers expect that everybodywould give real feedback.
The buyers themselves?
They just say not a fit.
Allison Stewart (36:17):
Right.
Scott Woolley (36:18):
But they don't want to offend you and say the
ceilings are too low.
Voice Over (36:22):
Your baby is ugly.
The baby is ugly.
Scott Woolley (36:24):
They don't want to offend you and say the
ceilings are too low or it's gotto.
You know no curb appeal, theyjust don't.
And then buyers, realtors, havemoved on.
Their feedback is we're notcalling you again.
That is their feedback and theydon't want to waste their time.
(36:45):
They don't want to put theenergy I mean myself.
When I'm with a buyer.
It's kind of annoying when alisting agent that I showed a
place to is like can you give mesome feedback?
And I'm like, uh, yeah, notinterested you know, like you,
just so, it's hard to get real,real feedback.
(37:08):
It's very helpful, though, butso if you're seeing the same
thing, hey, um, the house is toodark, the house is too small.
There's going to be things youcannot change, of course, but I
have changed course mid like,we're on the market three weeks
and I'm like, nope, this isn'tworking.
It's not always about justreducing the price.
(37:28):
It might be about, hey, we haveto stage this playroom, this
house wants a dining room right.
People need to see a dining roomand they can't see it.
So sometimes I'm like time out,we're, we're shifting gears and
we're gonna stage something orpaint something, or so do you
take it off the market?
(37:49):
Um, not too often, no, just itdepends.
It depends.
Sometimes I'll put it off themarket.
Not too often, no, just itdepends, it depends.
Sometimes I'll put ittemporarily off market for a
minute.
Sometimes I just say, hey, itcan't be shown until Sunday, and
this is probably one in four orfive listings, so it's not
every time.
Allison Stewart (38:08):
So your focus is mainly on your listings, not
taking people around to seeother houses.
Am I correct in saying that?
Scott Woolley (38:17):
A little bit.
You know, 15 years ago I workedmostly with buyers, probably
because I didn't and I liked it.
I mean, I was making money andit was good and I'd get listings
.
But you want listings?
Listings is how you get morebuyers.
Listings brings get listings,but you want listings.
Listings is how you get morebuyers.
Listings brings more listingsBuyers.
(38:38):
You can drive them around forthree years and they go buy from
somebody else.
That's true.
Allison Stewart (38:44):
Oh, that's the worst, that's true.
TIffany Woolley (38:45):
That's got to be terrible.
Scott Woolley (38:46):
Listings.
You have a contract.
You have a time to sell it.
You have an opportunity to sellit.
You're up against the clockkind of thing, but you're
getting paid most likely.
You know buyers it's like ifthis works, then this.
And sometimes buyers have tosell their house to buy.
(39:07):
So sometimes they want to lookat what they could buy but they
have to sell first.
So we know we're showing thingsthat they can't actually pull
the trigger on.
Allison Stewart (39:22):
That's got to be difficult in wearing.
Scott Woolley (39:25):
Yeah, yeah, I enjoy some of the buying process
Seeing a lot of what's outthere.
And you get to know the peopleOn the listing side.
A lot of times it's moretransactional.
After the listing, appointmentand the prep you barely see them
.
Right, they're out of the house, you're in the house.
So the relationship isn't thesame when you work with a buyer.
(39:49):
You know their motivation.
You know you really get to knowthem.
Motivation, you know they're,you really get to know them.
I mean good and bad, you knowyou.
You definitely play therapistand yeah, um, but I get pretty
fortunate with buyers.
They're, they're serious,they're only working with me.
(40:09):
Um, there's a confidence.
TIffany Woolley (40:13):
Yeah, you recently made a big change.
As we started this conversation, you said how you started with
a family, friends, business andyou kind of stayed there for
quite a while.
In the world we live in now,like this digital world and
social media, how did switchingto a more mainstream global
(40:34):
company.
Scott Woolley (40:35):
Well, actually, I guess they just announced this
week that they're going global,Going global.
TIffany Woolley (40:41):
And all that infrastructure that comes with
it.
How have you found thatevolution for your path?
Why did I move?
Why?
And just like the bigdifference, like just all the
what is it?
Allison Stewart (40:56):
The more helpful.
TIffany Woolley (40:57):
Yeah, strategic partnerships or the.
Scott Woolley (41:00):
Yeah, I mean, I'm a very loyal person.
I don't like a lot of change.
Allison Stewart (41:09):
No, people don't.
Scott Woolley (41:10):
You think, yeah, knows people don't.
You think, yeah, you know, butI could eat the same dinner like
four nights a week and not becontent.
Allison Stewart (41:19):
We can't.
I know.
We have to have somethingdifferent.
Scott Woolley (41:22):
That's good for Nate.
We'll be married forever.
You know, like, I'm very loyal,I like the same thing, I like
what you know, so it just works.
Allison Stewart (41:30):
I'm saying that just about dinner, what so?
It just worked at my own.
Scott Woolley (41:32):
I'm saying that just about dinner.
Voice Over (41:33):
What we like, something a different type of
dinner every night, so we'realways cooking something.
Allison Stewart (41:37):
You know that.
Scott Woolley (41:40):
So you know, it was kind of it worked at the
company I was with for a longtime.
People were working with me.
They were not working with thecompany.
It was a smaller firm, it was alocal firm, a family firm firm,
but it was all my relationshipsright in 20 years.
They never gave me a singlepiece of business.
(42:02):
They didn't, never, never, and Iit just didn't, it didn't
really matter, yeah but theywere also mostly a Broward
County firm right, and I mostlywork Palm Delray, boca, palm
Beach County so but it alwaysjust kind of coasted and I
nobody bothered me.
I knew their systems, I knewyou know how they had their own
(42:26):
marketing department.
It's just like flowed.
And COVID was a big, really biggrowth in my business and I
just saw opportunity and justyou know, for my family, I just
said, okay, how long?
TIffany Woolley (42:40):
is this going to?
Scott Woolley (42:40):
last.
You know how long is this boomgoing to last?
I'm going to take everyopportunity while you can get it
, but really I kind of becamelike a household name in a lot
of little areas and so thatgrowth and my the price points
changed so much you know, every800 000 house became a 1.6 house
(43:03):
and they sold in in days orhours days and then the houses
that were two million dollarsbecame $5 million.
So just a few good relationshipsthat led to some great
opportunities, great sales,referring business.
(43:24):
I moved into this really niceprice point, $2 to $5 million,
close to the beach in Delray,and they're all friends,
everybody's friends, and youknow referring me and it's so
cute.
I love these people.
You know, I really do becomefriends with them and my kids
(43:45):
will play with their grandkids.
But I got into this price pointand there were a few times last
year where I went on a listingappointment.
That was a cold call.
They just saw my sign, norelationship, and I interviewed
for the job, but without knowingthe people, without a
(44:09):
connection.
And there was this one inparticular who actually I saw
you that day, oh my gosh.
So this one in particular,probably a year and a half ago,
a year ago, where I knew I gotthis listing, I nailed it, I
prepped and had this awesomepresentation and I also knew who
(44:31):
I was up against.
They told me who I was upagainst and it was like the top
beach agent that's been aroundfor 20 years.
TIffany Woolley (44:39):
Right.
Scott Woolley (44:40):
And I connected with the wife and the husband
and it was just great.
TIffany Woolley (44:44):
It was you know .
Scott Woolley (44:45):
And so two days later I get a call and they said
we just want to let you know welove you.
Allison, your presentation wasbetter.
We like you more.
You sold our neighbor's house,but we're going to go with the
(45:07):
national company.
We think we need this high endluxury brand.
And it was like I got punchedin the gut.
And I'm like, okay, you know, Iunderstand.
Allison Stewart (45:23):
So you didn't lose it because of you.
You lost it because of whoyou're working with.
Scott Woolley (45:27):
Yes, yes.
And they said you know we likeyou better, you know we trust
you more.
TIffany Woolley (45:34):
The commitment was so there too from, and I had
such a plan.
Scott Woolley (45:39):
I was like here's what we're gonna do.
We're gonna do landscaping here, we're gonna do this.
You know all these things andand I'm always willing to show
up meet contractors yeah getmyself dirty.
you don't have to be here, you,you, you go, stay at work.
I will meet these people andmake this all happen and it'll
be ready in three weeks orwhatever for the deal and um.
(46:01):
So I, I remember I walked intotiffany's office and I just
started crying and I, I mean, Imean that had not happened to me
in 10, 15 years, crying overnot getting a listing, come on,
but it just was Such a catapult,it was a it just I knew I
(46:23):
should have gotten it.
Allison Stewart (46:26):
The people didn't feel you had the support
system behind you, right, right.
Scott Woolley (46:29):
So they felt like they needed a luxury national
brand, and I had heard thatanother time or two, but this
one was like a sure bet thatthis was my house to sell and,
truthfully, it wasn't even thebest house.
It wasn't a great house to sell.
It was expensive, but it had alot of challenges of its own and
so it wasn't a slam dunk for meto sell it.
(46:51):
It was a challenge that yousaid you enjoyed yeah.
And I, like these people, and Ijust, just, you know, knew it
was for me to do in this moment,and so I didn't get it, and can
I tell you, I mean I cried andand, but it was fine, I kept the
relationship.
I never shut a door.
Voice Over (47:10):
I kept the relationship.
Scott Woolley (47:11):
I ended up working with them two more times
this year, even though theylisted with this other person
they.
They worked with me to selltheir mom's house, help their
mom find a new house, and I'vekept this relationship with them
.
The house stayed on the marketfor over a year with that
realtor.
Allison Stewart (47:30):
Wow.
Scott Woolley (47:31):
Kept dropping the price, kept dropping the price
and this couple that I hadbecome friends with, they were
calling me saying hey, whatwould you do?
We got this offer.
Should we drop the price?
Should I knock the house downand build a spec house?
And we're talking this is likea $3.5 million house.
Should I knock the house down?
(47:52):
The lot's worth this, I canbuild this.
I'm like what does your realtorsay?
What are they saying that youhired?
And he's like well, I don'tknow, I trust you and I'm like
this is crazy.
And he knew, they knew thatthey made a mistake.
Also, that other national brandrealtor overpriced the house by
400, 500, 000 and I said,absolutely not.
(48:17):
Look.
And I showed them a, b and c ofwhy it was and I said we, they
were, they'd moved out of thehouse.
You know they had moved on.
So somebody who's moved out.
You don't want to just hang onto something.
It's a liability, it's a.
It's costing you the drain yeah,yeah, there's no, and it was a
house that was going to need aroof right, it was going to need
it wasn't improving.
(48:38):
Nothing was getting better forthis house, and so I I I said a
certain price, and then theother one said five hundred
thousand dollars more, and Iwould check on that house all
the time and they would justshave off 100.
Shave off 50.
Price improvement.
Shave off 50.
Allison Stewart (48:58):
And you know it was Did it eventually sell?
Scott Woolley (49:01):
It did for Like a million dollars less than what
it started when they wanted tobe or where they were told it
would be.
I mean, it sold for lot valueand you could definitely make
this a cute beachy house withthe right decorator.
Allison Stewart (49:19):
So you ended up changing to a new firm just
recently.
Scott Woolley (49:23):
Yeah, and I had the opportunity.
Yeah, that and that, and I hadthe opportunity.
So again, I've become friendswith with this couple and worked
with their family twice andmaybe two months ago, um, I told
them that you moved.
They were part of the reasonwhy I moved at that conversation
and they felt terrible.
(49:44):
They were like, oh my gosh, no,we didn't mean for that.
And you know we were stupid andI said, honestly, sometimes you
just need that kick in thepants and I just I was scared.
I've got little kids.
I didn't want to go through theprocess of rebranding and
(50:05):
starting over because I knew itwould be a setback to have to
but was it really in hindsight.
Well, I'm still in it.
Voice Over (50:12):
I mean, it's so new, it's so new.
Scott Woolley (50:14):
But so, yeah, I'm learning all kinds of new
technology and programs, assetsthat they bring to the table.
Yes, yes, I mean there's somuch that I moved to Compass and
there's so much that they offerfor realtors, for their clients
, and there's so much to learn.
(50:34):
I keep joking that I'm adinosaur when it comes to this
stuff.
TIffany Woolley (50:39):
Are you enjoying the learning process of
this?
Scott Woolley (50:43):
No, I'm not.
I'm not.
Why do you speak that way?
No, but what I am enjoying thatI've never had, because I
always was like just this loneperson.
I worked from home.
I never had interaction withany realtors in my office.
They never showed my listings.
(51:04):
I never showed their listings.
I wouldn't go into the office.
Allison Stewart (51:08):
That's not a very supportive operation.
Scott Woolley (51:11):
No, it wasn't their fault.
I created that.
A lot myself Insulated yourself.
I just knew what I had to do andI went to work and I didn't
need them.
They held my paperwork, theyheld deposits, they put their
logo on things.
So I didn't realize.
(51:36):
But I used to call otherrealtors that are in town that I
respect, that are mycompetition, but I have great
relationships with a lot of themand I trust their.
You know a handful of them.
I trust their judgment and sosometimes I would call them and
say, hey, what do you thinkabout this price point?
I think I'm listing this at$2,999.
(51:59):
And they would say, well, I'vegot this under contract down the
street for $3,200.
I think you could bump the priceup down the street for three,
two, I think you could bump theprice up.
So it's like this camaraderieor this.
You know other professionalsthat do well, that know the
business work in my area.
Right, I never could have askeda single person at my old
company To even understand whereyour feet were, ever, ever and
(52:22):
even at my old company, I was acouple years their top producer,
which was great, a nice pat onthe back.
It didn't get me anything.
Didn't get me anything otherthan not even a dinner.
Allison Stewart (52:35):
Nothing, but just like thanks for it sounds
like it's good that you moved on.
Scott Woolley (52:40):
Yes, yes, but at the old company, even if I had
forged relationships, they wereselling a different market.
They were selling not onlyBroward County but $400,000
houses not $2 million houses soit's great to walk into my
office now, which is right indowntown Delray.
We have the cutest little,cutest little brand new office
(53:01):
and I've got there might be two,three people.
We've got a team of there'sabout 15 of us on the team and I
can say, hey, I've got thiscoming on on market.
Or does anybody have?
I've got somebody looking for arental.
They'd spend $80,000 a month,right, anybody.
Wow, have a client that you canask can I give them $80,000 for
(53:25):
the month of February for theirhouse?
Right, and somebody goes huh, Ithink I might have a guy that
is going to be in Europe forFebruary and he might do it so
already.
I've only been officially theretwo or three months, but
already that is happening dailythese kinds of
Allison Stewart (53:43):
conversations um sounds like a much better one
company.
Scott Woolley (53:48):
Yes, Well it's, it's kind of it's refreshing,
it's nice to have an office.
Yes, a lot, a lot of you knowyoung people and you also are
not alone.
I didn't really.
This is a specific office withjust a team of 15.
They belong to Compassnationally, but it's not an
(54:11):
office with 300 realtors.
It's a small group.
So it's still kind of I'mlearning a lot, but I do really
love the fact that I have anoffice to go to and it's right
where I work.
TIffany Woolley (54:28):
It is.
Scott Woolley (54:28):
I pop in in between appointments and then
I'm going to have conversationswith people that who knows what
that's going to lead to.
TIffany Woolley (54:38):
Yeah, Well, I think that's amazing and a great
way to wrap up on a positive,exciting.
Allison Stewart (54:45):
Let's ask a couple of last questions.
No, I know we will.
TIffany Woolley (54:47):
We'll do our fun little stuff.
Oh okay, but I was saying, Ilike.
Allison Stewart (54:51):
Yeah.
TIffany Woolley (54:53):
Alright, so we always wrap up with just some
fun design questions.
Okay, what is your favoriterestaurant?
Design wise, oh, design OohDoesn't have to be local.
Allison Stewart (55:06):
It could be any way you've traveled.
Scott Woolley (55:09):
Do you have one.
What's the place with theprincess cake?
TIffany Woolley (55:15):
St Ambrose.
Scott Woolley (55:17):
I love that too, anywhere that has.
Allison Stewart (55:20):
Palm Beach Island.
Scott Woolley (55:21):
What's that style ?
It's like an art nouveau oranything at the Boca Raton
they've done a dynamic interior.
I love that style and that islike an art nouveau Palm Beach.
TIffany Woolley (55:38):
Yeah, the flamingo.
Scott Woolley (55:39):
So pretty and I feel like it has little touches
in my house you feel comfortablethere what about hotel design?
Allison Stewart (55:50):
wise, you have a favorite design wise.
Scott Woolley (55:52):
Yeah, um, I don't know.
TIffany Woolley (55:57):
Um, I mean, I love the breakers just the
history, the history back intime yeah, yeah, it's the gilded
age.
Scott Woolley (56:10):
Yeah, it's not just like a hotel, it's a little
experience and timeless anddestination.
TIffany Woolley (56:19):
What's your favorite design element in your
home?
Probably my pantry I know Ilike I would be my my butler's
pantry that we created fromnowhere everyone told me it, it,
you couldn't have it, itcouldn't exist.
Scott Woolley (56:38):
And then I said I know who I know you could
figure this out.
I'm gonna call tiffany.
I swear.
I tell people that all the time.
Allison Stewart (56:48):
So you're very heavily involved in charitable
foundations in the area in SouthFlorida.
Is there one particular eventthat you really like more than
any?
Scott Woolley (57:02):
Well, I mean, last week was fun the Hope Bash,
it's probably one of the best.
Put you know, put on eventsthat annually we go to, it's one
of the best that I've been toin years yeah, that's good in
terms of how well organized itwas.
TIffany Woolley (57:20):
Yeah, what was really amazing to me is is that
it was a premium open bar, whichI haven't seen that in years
and years and I actually lovedhow the bars were destinations,
like they were like in the room,like I thought they were.
Really.
It was so cool yeah.
Scott Woolley (57:34):
Yeah, I was at a meeting there yesterday and
meant to tell them that youcommented on that.
It was like a follow-up to thecommittee that chaired it and
that was one of my notes thatI've got.
That's so cute.
No, it was a, really it was welldone yeah and I think what we
were talking about yesterday inthis committee kind of follow-up
(57:55):
meeting was it's a youngercrowd.
For a lot of times what you seein Boca it's not the same
people Like a lot of times yougo to, you know, and I go to
other things too and they'rewonderful, you know charities
and um, my, my dad and my momand brother.
They've always been a part of.
(58:16):
You know different charitiesand giving back but um a lot of
times you see the same people.
You go to the?
Um.
You know the the alzheimer'sluncheon and you go to the
breast cancer luncheon.
Right, leukemia Right and theBoca Hospital and you see a lot
of the same people and they'rewonderful, generous people that
(58:37):
are giving and able to give toall these organizations, but for
some reason, place of Hope.
It's the last five years or sothat I've been involved.
It's kind of a different crowdand I was telling them yesterday
I love that they don't shy awayfrom their beliefs.
You know their faith.
Voice Over (58:57):
They're letting you know, this is a faith-based
organization.
Scott Woolley (59:01):
We can't do it alone.
You know God is a part of it.
They don't shy away from that.
TIffany Woolley (59:06):
It was right at the front podium and America.
Scott Woolley (59:09):
You know how pro-America they are.
TIffany Woolley (59:10):
It is true.
Scott Woolley (59:11):
And they want.
I think it's catching on in thelast two weeks too.
Voice Over (59:16):
I think, it's really resonating with people, faith
and freedom, Mm-hmm but yeah, itwas a lot of fun.
Scott Woolley (59:24):
It was fun to have you guys there.
TIffany Woolley (59:33):
Well, it was a lot of fun.
It was fun to have you guysthere.
Well, it was fun to go andattend and get dressed up, and
get dressed up in a westerntheme, which we seem to all kind
of like these days.
Your girls, yeah little, yeah,so cute.
Scott Woolley (59:39):
Well, thank you for joining us today on iDesign,
your first podcast.
I don't I've never evenlistened to a podcast before.
Allison Stewart (59:45):
Tiffany's addicted to them, I know I
listen to like five a day.
TIffany Woolley (59:49):
I do know this, I do know.
Scott Woolley (59:51):
So thanks for having me on.
Allison Stewart (59:54):
All right, until next time.
Voice Over (59:55):
Thanks, iDesign Labs podcast is an SW Group
production in association withthe Five Star and TW Interiors.
To learn more about iDesign Labor TW Interiors, please visit
twinteriorscom.
The following podcast iDesign Lab is an SW
Group production in associationwith Five Star and TW Interiors.
This is iDesign Lab, a podcastwhere creativity and curiosity
meet style and design.
Curator of interiors,furnishings and lifestyles.
Hosted by Tiffany Woolley, aninterior designer and a style
(00:22):
enthusiast, along with herserial entrepreneur husband
Scott, idesign Lab is yourultimate design podcast where we
explore the rich and vibrantworld of design and its constant
evolution in style and trends.
Idesign Lab provides industryinsight, discussing the latest
trends, styles and everything inbetween to better help you
style your life, through advicefrom trendsetters, designers,
(00:45):
influencers, innovators,fabricators and manufacturers,
as well as personal stories thatinspire, motivate and excite.
And join us on this elevated,informative and lively journey
into the world of all thingsdesign.
Our guest today is AllisonStewart, a seasoned real estate
expert.
She's a local legend in DelrayBeach, florida.
Born and raised in this vibrantcoastal community, she brings a
(01:08):
deep-rooted passion andunparalleled knowledge of the
area to every client she workswith.
With 15 years of experience inthe real estate market, allison
has built a reputation as one ofthe top agents in the region,
consistently recognized by herpeers as a top producer.
Year after year, her expertiseshines in her ability to achieve
the highest possible prices forsellers and match buyers with
(01:29):
the home of their dreams.
Whether you're buying orselling, allison's commitment to
excellence ensures everytransaction is handled with the
utmost care and precision.
Beyond her real estate prowess,allison is a dedicated
philanthropist giving back tothe community through her
support of the City of HopeCharity Foundation.
She has co-chaired numerousevents, tirelessly raising funds
(01:49):
for a cause close to her heart.
TIffany Woolley (01:53):
Welcome to iDesign Lab Podcast Today's
guest, Allison Stewart.
A dynamic leader in real estate, she specializes in high-end
residential properties in SouthPalm Beach County.
She is an awesome leader in ourcommunity and also a dear
(02:13):
friend.
Welcome to the podcast.
This is fun.
Scott Woolley (02:16):
So the first question we have to ask is how
did you get into real estate.
How did I get into real estate,honestly?
Allison Stewart (02:24):
Yeah, no, no, honestly into real estate.
How did I get into real estate,honestly?
Scott Woolley (02:26):
yeah, no no honestly.
I wanted a flexible job where Ididn't have standard hours and
I thought it would be fun andpretty.
I'd get to look at prettythings all day and you know,
this is 20 year old, allisonright and then I'd have a ton of
free time I could travel.
And the reality is I have nofreedom, no flexibility.
Allison Stewart (02:50):
Now.
Now, that's because you'resuccessful.
Yeah, you're taking care of theneeds of all your clients.
Scott Woolley (02:55):
And I like to work, yeah.
But when I got into it Ithought, oh, this will be fun.
I get to see pretty houses andmake my own schedule, did you?
Allison Stewart (03:02):
have any family members or anyone that kind of
led you towards it?
Scott Woolley (03:06):
No, my degree was in finance and marketing and I
thought I'd go into businesswith my dad who's a financial
advisor.
I interned in that industry incollege and that was my path and
I hated it.
TIffany Woolley (03:22):
Really you didn't enjoy it at all.
No, I hated it, didn't feel theconnection?
Scott Woolley (03:25):
Not at all.
And so I, literally my dad, wasfriends with somebody that was
in the business, family friend,and little did I know they would
hire anyone, did they mentor?
TIffany Woolley (03:42):
you in that regard?
Not at all, and I stayed withthe same company for 20 years,
but you had to get a licensefirst.
Scott Woolley (03:45):
They would hire anyone.
Did they mentor you in thatregard, or have you?
Allison Stewart (03:48):
come and see how, and I stayed with the same
company for 20 years, but youhad to get a license first.
Scott Woolley (03:52):
Oh yeah, you had to get a license and go through
these silly courses.
Allison Stewart (03:56):
But did you have to have the license first
before you could work or startdoing anything?
Yeah, you had to.
Scott Woolley (04:04):
So I went through the class to see if it was
something I really enjoyed orthought I could see myself doing
.
And and then you've taken anexam, and um, and then they
officially hired me so what didit look like?
TIffany Woolley (04:13):
starting out like, how did you go about
gaining clientele?
Like you said, you hung yourhat at one particular branch or
what do you call that?
A real, yeah, real estate firm,real estate office.
Scott Woolley (04:29):
It's hard to get into.
I mean, you don't realize, ifno one's handing someone with no
experience a house to sell, youdon't just you know someone.
It's someone's biggest Asset,asset, their biggest decision
that they're making.
Probably, maybe ever, maybe in10 years, they were not going to
(04:50):
hand me.
Allison Stewart (04:51):
So how did you get your first client or how did
you start building clients?
Scott Woolley (04:54):
I don't, even I would take anything.
It's like the chicken or theegg kind of I would take
anything.
I lived with my parents for sixmonths to a year.
I went at least six monthswithout a paycheck.
Allison Stewart (05:06):
Wow.
TIffany Woolley (05:07):
But, were you enjoying it during this growth
time?
No, no, I mean, I wasn't.
Scott Woolley (05:13):
I didn't.
I didn't hate it, but it wasjust like when is something
going to happen?
And you know this was 25 yearsago.
So I would do $200,000 placesany kind of lead, any kind of I
would just work anything andreally word of mouth.
You know, somebody referred afriend and then they referred a
friend, but it took me 10 yearsto get my own confidence, to
(05:40):
know that I, oh yeah, to knowthat I could beat out another
agent, that I was better for thejob.
And then that comes across whenyou meet with people, not in an
arrogant way, just like I canhelp you and I'm going to put
the effort in more than somebodyelse is.
Allison Stewart (05:58):
Is there one skill that's more important than
anything in a position likethis?
That's more important thananything in a position like this
?
I mean, is it having confidencein yourself, or great people
skills, or really knowing thecommunity and what's for sale?
Is there anything that's moreimportant than another?
Scott Woolley (06:16):
No, I mean, it would be hard to do without
confidence and you know youcan't have confidence without
the knowledge true, a lot ofpeople a lot, a lot of people
have knowledge but notconfidence.
A whole lot of people haveconfidence without the knowledge
or they you know, they justdon't know, but they pretend,
(06:38):
and I think that's dangerous toyou know.
It's hurting people, yeah,hurting clients.
Allison Stewart (06:44):
So when you say knowledge, you mean knowing
everything else that's for sale,necessarily not just what
you're selling, Because anybody,these days especially, can find
out what's for sale, but juststrategically.
Scott Woolley (06:57):
you know how does the?
Market feel.
What's the market doing?
Okay, this household for this.
But it's not apples to apples.
You know, everyone thinks theirhouse is nicer than their
neighbors, so I learned thatvery early on.
Um, funny, you know, they, theythink their house is nice.
Oh, but ours has worth more andI'm like you know, sometimes it
(07:17):
matters and sometimes it it justdoesn't right.
Um, I think honesty with people, being upfront is huge because
I've missed out.
To this day.
I don't lose too many listingappointments.
If I go on a listing, I'mprobably getting it.
But you know, I learned that Iwas losing listings, and
(07:40):
listings is how you grow and howyou get more business.
Most realtors I mean just beinga listing agent versus a
buyer's agent.
That's how you really grow.
But I was losing listingsbecause some other realtor would
come in there and say, no, yourhouse isn't worth $2 million,
it's worth $2.5.
(08:00):
And they were just telling themwhat they wanted to hear to get
the listing.
And it would sit on the marketfor a year and um, but I was
losing out and I never changedmy strategy.
Allison Stewart (08:16):
I was never going to overprice things
because it would be a waste ofmy time so when you say strategy
, we kind of think of that asdesigning the direction of your
business, designing how.
This is the iDesign lab and wetry to talk about design all the
time you're designing, whatgoes into kind of the thought
process of designing like yournext new client well strategy
(08:38):
strategy.
Is there a strategy?
Do you look at each onedifferently or is the same?
I was just gonna ask that too.
TIffany Woolley (08:44):
I mean, do you look at each listing as
something?
You have to have differentstrategies for each one?
Scott Woolley (08:49):
Yes, I think so.
And time and market you knowtime and place of what's going
on.
What's going on in the world,what's the price point, what's
happening at a $400,000 placeand a $4 million place is very
different, so you have to lookat them each individually and in
that moment in time and I meaninterest rates, insurance, stock
(09:13):
market, elections there's somany things that affect what
could be going on in thatparticular house.
If you sold it two years earlier, it would have been.
I would have told you adifferent story, or two years
later.
Allison Stewart (09:30):
What are you predicting now that the
election's over COVID's passed?
The boom is kind of yeah.
Scott Woolley (09:36):
It was a quiet summer.
Every election cycle we have aquiet.
People just don't know thedirection of things.
They're hesitant to make a move.
We've had interest rates high,which hasn't helped, but every
election time it's quiet.
So this past four months it'sbeen very quiet.
Allison Stewart (09:57):
You think it's going to pick up?
Scott Woolley (09:58):
Oh yeah, yeah, I do definitely.
I mean I think especially SouthFlorida, palm Beach, Miami.
I mean I think we South Florida, palm Beach Miami, I mean I
think we're in higher end, thehigh end market.
I wouldn't say that it was slowor stopped because of the
election, but a lot of thosepeople aren't here in the
summertime, so that made itquieter.
(10:20):
But I definitely think that itwill help.
I don't know that we're goingto skyrocket at all, to the
frenziness that we saw rightafter COVID when everyone was
trying to escape New York andescape California and Chicago
and all these places, but Ithink it'll be healthy.
Allison Stewart (10:39):
Is there an aspect of real estate that's
your favorite part, that youreally enjoy more than is it
like the first meeting with theclient?
Scott Woolley (10:47):
getting the contract, knowing your
relationships too, or so thething that I am least excited
about okay I'll start there.
Or cared the least about is thepaycheck.
I mean, that sounds crazy, butyou know me well enough to know
that like I don't even thinkabout it, I don't even care, I
(11:07):
don't know if it came in.
Usually my husband Nate is likedid you get that check?
That's like the last thing I'mthinking about.
My favorite thing is like I'mso competitive I am.
Which is good I just I get alead and I'm like I'll be there
at 845 tonight and I've donethat multiple times One of my,
(11:29):
the cute little blue house onIngraham that I sold.
You know, after we sold thehouse he told me why he hired me
over I won't name but big topagents by the beach.
And you know he called me andsaid you sold a house across the
street and a blind lead.
I don't know what you reallycall that, but just like not a
(11:50):
relationship, right?
And he just saw my sign acrossthe street and he said well, my
wife and I are thinking about it.
This is a week before Christmas,a few days before Christmas,
we're thinking about it, somaybe we'll have you come by the
first week of January.
My kids are coming in town, mygrandkids are coming in town, so
that sounds good.
How about we make anappointment for the first week
(12:11):
of January?
And I said well, when do yourkids come in town?
And he said tonight or tomorrow.
And I said well, I'm in thearea, I'll come by now.
And I don't even think I was inthe area.
But I was like I'm in the area,I'll come by now, and I don't
even think I was in the area butI was like I'm gonna come by
right now.
I'm like I don't want to wait.
I get so excited.
I don't want to wait untilJanuary and a lot could change
(12:33):
in two weeks, in in January, youknow in that in that time they
might forget about me.
So he was like really, uh, okay, let me just holler to my wife
and she's gardening, okay, comeon over.
And I said, obviously I'm notgoing to be prepared with a full
listing presentation, but I'mexcited.
Voice Over (12:51):
I want to see this house.
I knew the house already.
Scott Woolley (12:54):
So just from you know selling in the area, but I
just I love the and I just knowI'm going to get it Well.
Allison Stewart (13:02):
you have a remarkable tenacity about
yourself and conviction to likeyour clients.
You are dedicated to them andgetting their house sale.
I mean morning, noon and night,it's like 24-7, seven days a
week.
But what we know and see of youis that you are there to make
it happen for your clients,which is, I mean, there's not a
(13:22):
lot of people like that, whichis probably the reason why you
do so well.
Scott Woolley (13:26):
One of my most memorable compliments was from
you, scott.
About a year and a half ago,scott called me.
I have no idea about what itwas probably about a barbecue
this weekend or something.
And I picked up the phone andit's a Saturday and I'm like, oh
yeah, I'm doing an open houseand I've got a coffee.
And it's a Saturday and I'm like, oh yeah, I'm doing an open
house and I've got a coffeetruck it was so cute and you
(13:49):
know I've got all this stuffgoing on and and I don't know
how it came up, but he was likegod every time, you, you, you
have such good work ethic.
You know you, just you do and II guess I knew that, but listen
, coming from you and and thebusinesses you've run and and
what you've seen and who you met, and your, your success it's,
it was like a very good feelingand you're, you're very
(14:13):
impressive the way in which youwere like just you just said a
coffee truck.
Allison Stewart (14:17):
I don't like who has an open house?
TIffany Woolley (14:20):
oh, all of our coffee houses are spectacular.
Tell us how even you go intocurating each of those events.
I mean, you're a great partyplanner.
Scott Woolley (14:29):
To begin with.
So I find that a lot ofrealtors don't want to spend
money.
I mean the coffee trucks.
Allison Stewart (14:36):
They don't want to spend money when they're
going to make a lot of money.
Scott Woolley (14:39):
Or the champagne truck or the mimosa truck.
Right, I'll do the mimosa truck.
I'll do the mimosa truck, I'lldo.
I'm having an ice cream truckin andover sunday.
I mean I'm I'm doing an openhouse and I people don't want to
spend money.
Who wants to spend people?
They won't.
They don't want to spend moneyon the photos, the extra money
you know I spend a thousanddollars on pictures the, the ice
cream or the coffee truckprobably is twelve hundred
(15:00):
dollars for two hours butthere's the old expression you
spend money to make money.
Yeah, yeah, and I first of all,I think it's fun, I want like a
prop.
I want people to come and havea good time.
Allison Stewart (15:13):
And remember, they'll remember you.
Scott Woolley (15:14):
Yeah, I want them to remember it.
And you know, in myneighborhood my neighbors always
pop by?
TIffany Woolley (15:20):
I was just going to say does it like draw
more people too, that wouldn'tnecessarily maybe come by?
Scott Woolley (15:24):
Yeah, I mean nobody's coming from Palm Beach
just to drive down to my icecream truck.
Allison Stewart (15:31):
But it's realtors who are showing up.
Scott Woolley (15:33):
Sometimes Some is realtors.
It depends I do brokers opensand I go all out.
Sometimes I hire a partyplanner to do a-huh to do a full
spread um and make it pretty.
I want it to elevate the house.
I want it to um.
I want brokers to have a goodtime social media, even though
(15:56):
I'm new to social media.
I want them.
I know they'll put it on socialmedia um, and you know,
sometimes the owners don't evenknow that you've done all what
I'm doing.
They usually find out after thefact, because their neighbor
will tell them holy cow, you hadthe best party at your house.
TIffany Woolley (16:13):
You know they're not there.
They're never there.
Scott Woolley (16:15):
That is so funny, but yeah, so usually people, I
think, find out or they realizehow good I was to work with or
how much I took care of themafter the fact yeah, you know.
I think they like take a chanceand hire me, and then I exceed
(16:38):
their expectations and then theyrefer me.
Allison Stewart (16:43):
So when you get a listing, are there any
important aspects that'simportant with a listing?
Will you take any listing?
TIffany Woolley (16:52):
No, that's interesting really.
Allison Stewart (16:54):
Like if it's in a bad location or it's 15 years
ago I would have but not now,of course.
Scott Woolley (16:59):
Now I no, I won't take an overpriceless thing,
because it would waste my timeand I would disappoint someone
and then you know it.
Then that goes back to justbeing honest with people.
I would rather tell them upfront.
(17:20):
And if they don't, if we're noton the same page, or they don't
believe me, then you know we wepart ways and someone else is a
is a better fit.
But, um, there was a time lastspring where I was so incredibly
busy and had nine listings,which is way too many.
I like three or four at a timeand then sell one and pick up a
(17:42):
new one, but that's a goodrhythm for me.
Allison Stewart (17:46):
Why is it like nine too many?
Because I don't know.
It's just me, because you can'tbe there.
Scott Woolley (17:49):
You can't service nine listings.
TIffany Woolley (17:52):
Okay.
Scott Woolley (17:52):
Your phone rings.
This is probably like when Natewould be showing up without me
all the time.
Voice Over (18:00):
Yeah, you know, I've got two little girls.
Scott Woolley (18:02):
It's just you, can't you.
You know, I've got two littlegirls.
It's just you can't.
You can't service it I was sospread too thin, my phone's
ringing way too much If I had awhole you know team under me of
people.
But I like to control mybusiness and I want to be the
one to do everything and I'vehad to let go of a little bit of
that.
But nine listings are not goodand so even when I piled up the
(18:26):
nine listings, I had peoplecalling me hey, I've got this
condo, you know it's worth amillion two, or some sweet
person that says you know, Ihave this cute little $450,000
townhouse.
And I just said to them I amsorry but I cannot service you.
I just can't take the business.
You will not get the full whatyou deserve.
TIffany Woolley (18:48):
So, yeah, back to that honesty, again.
Yeah.
Allison Stewart (18:53):
So what happens or what do you do when you come
across a house and you know,okay, this is a good house, it's
in a great neighborhood.
And you walk inside and it's anabsolute disaster Happens all
the time I was going to say yeah, this morning, this morning,
yeah.
Scott Woolley (19:10):
So you've got to fix it, and not every situation.
When did that begin Like that?
Whole fixing these housesbefore I started doing this
about maybe 12 years ago.
That I really remember, and 12years ago I was not as I was
doing.
Well, you know, fine, but notto the point where I am now.
I would go in and you know thatthose 90s maroons and the
(19:34):
greens, and you know I would thedark red colors, and I was
seeing that a lot.
It was just kind of old world,yeah, and so I would say what do
you think about painting?
Allison Stewart (19:47):
the house.
Scott Woolley (19:47):
You know, just that was it.
Allison Stewart (19:49):
And how do most people react to that?
Scott Woolley (19:51):
That's a lot of work when you're living there.
You know, they don't think it'sworth it, they don't get it.
Oh, these new people are goingto paint.
Voice Over (19:56):
They don't want, they're not going to want my
color, I'm going to pick thiscolor and they're going to want.
Scott Woolley (20:00):
But it is about making something, sell it all
right, not just.
You know, if you're living in ahouse and you have to make your
beds and clean it, clean it upand get everything ready, you
don't want to do that for sixmonths, you don't want to pick
up your kids, toys or what,whatever it is, and for six
months of showings where youcould have a showing twice a
(20:23):
week because but do most peopleclean up and make their beds and
have the house presentable, ordo you go around doing?
it well, a little bit.
Is that in an agreement that?
TIffany Woolley (20:32):
they kind of take care of the housekeeping.
No, never.
Scott Woolley (20:35):
I usually kind of know somewhat of what I'm
getting into.
You know I can.
I can tell um, but a realtor inmy office just yesterday was
kind of joking that he has.
He's at a point where he hasabout nine listings right now
that he's had for six months.
That's too long right well waytoo long and he and I have one
(20:56):
listing right now.
I have two coming on today ortomorrow.
But he was like you, just yours, sell.
You, sell them fast.
I would rather I think this iskey for my business I would
rather spend a month prepping ahouse, literally getting myself
(21:18):
dirty.
I'm not the one painting, butcoordinating painters.
Allison Stewart (21:25):
And I have a great team of landscapers,
painters any kind of resources.
Wait, wait, wait, landscapers.
TIffany Woolley (21:28):
So you're fixing landscaping for a house
that you're going to set.
You have to have it.
Scott Woolley (21:30):
curb appeal, any curb appeal you need to give
people purpose to.
Okay, this is a usable backyard.
You need them to picturethemselves there.
So I would rather spend a month, three or four weeks prepping a
house, telling them what to putaway, what to pack, what to get
ready.
Listen, you're moving anyways,so take down all your photos.
(21:52):
Yeah, you're right, Put allyour garbage away giveaway boxes
.
So get it out of my sight andyou'll feel better too, Right?
So then you're going in andmaybe reorganizing furniture and
Sometimes I mean it depends Alot of times you're decluttering
and and a lot of times you'reholding somebody's hand.
They've been in a house for 20years.
It is emotional, it's hard.
Voice Over (22:14):
They're not quite ready.
Scott Woolley (22:18):
They don't know where to start.
It's overwhelming.
So you become part therapistfilming.
So you become part psychologisttherapist.
Um, but so probably 12 yearsago I I can remember this one
house in my neighborhood whereyou know all these dark, red
walls and the the owner didn'thave a ton of money, didn't want
to do it, and I said I'll do itwill you let me pay for it?
Allison Stewart (22:41):
and so so do you ask them for the money back
when they sell, or it just comesoff your commission?
Scott Woolley (22:44):
No, I just said I believe in it that much that it
will make a difference in howmuch money you get and how much
easier it will be for me to sellit's worth your time so it's
worth my time and money.
Right Time is money, so it justis like it brightens a place,
up it kind of.
Then you can kind of see okay,this is just not my furniture, I
(23:08):
can replace the furniture, andthey always end up painting
anyways.
TIffany Woolley (23:13):
Nobody ever keeps the color.
Well, when you talk about, Imean, furniture that brings in
like the next level of stagingopportunities, which I know you
rely on sometimes too.
Allison Stewart (23:22):
Yeah, I have a.
When did that even change theindustry?
But explain staging for peoplewho might not ever know.
Scott Woolley (23:27):
So staging is where you bring in furniture
that you're borrowing.
You're renting for a period oftime it could be two months to
hopefully not more than sixmonths.
It costs a lot of money tostage places and it's very hard
at times to convince a sellerthat this will help your house
(23:48):
sell.
And you also have to tell themyour taste is not everyone's
taste.
Allison Stewart (23:54):
That must be a tough one.
Scott Woolley (23:55):
It can be very tough, you know, your baby's
ugly.
TIffany Woolley (23:59):
Right your baby's ugly.
Scott Woolley (24:00):
How many times I've gotten a phone call from
this sweet person that says oh,we updated our kitchen and this
and that.
And I'm excited.
It's going to be a greatlisting and it was updated in
2005.
And it's just, you just have tobe gentle with people and tell
them that it's lovely.
(24:23):
But it's not what people wantright now.
So I started paying for thingsat times myself.
I mean, I wasn't trying to betoo crazy and throw money away,
but if I really believed in itor I would say, I'll split it
with you, I'll split thedifference with you because I'm
(24:44):
invested personally Right and Ibelieve in this, and so I think,
especially splitting somethingwith people they could get on
board.
TIffany Woolley (24:53):
Yeah.
Scott Woolley (24:54):
And then, as I saw it, work and work better you
got more confidence in pushingit.
I would get more confident withgoing to speak to someone and
saying, hey, you knew the, theSmiths down the street.
You went to dinner parties attheir house for Christmas years
before.
But you saw what it looked likethree months ago when we sold
(25:15):
it and people are like, yeah,never looked better.
You know like, oh, it wasamazing.
Nobody ever cleaned up theiryard until you sold it.
You know, so then they can, theycan, and I always tell people I
talked to a seller and I'm likePicture yourself, you're the
buyer, I'm going to show youhouses.
What are you looking for?
What are you looking at?
Would you buy this kitchen?
(25:38):
Would you be able to see pastthese walls?
And I think that kind of helpspeople.
There's definitely so muchpsychology in it, not in a mind
trick kind of way, but justunderstanding and helping people
understand.
TIffany Woolley (25:55):
People are so different.
Scott Woolley (25:56):
Why are different and everybody's got a different
motivation why they're moving,why they want to downsize.
Life changes.
So you know it's like everysituation is so different, which
I also think is really funabout my job.
Allison Stewart (26:12):
So this, what we've been talking about has
been people selling their housesand changing it, but what about
the people who are going outlooking to buy a house, who are
going into houses?
The average person really can'tvisualize themselves how it
could be different.
How do you overcome or how doyou work with that to help
people visualize?
Or even if you stage it, yeah,and they don't care for the
(26:35):
staging?
TIffany Woolley (26:37):
Well, people typically like the staging
because it feels newer andfresher Right, even if it's not
their style.
Right.
Scott Woolley (26:44):
At least it's a blank slate or it's clean With
buyers.
I mean, I have a pretty goodeye and I know silly information
like ballpark, what a generatorcosts, ballpark, what a roof
costs.
I'm pretty good within a windowof.
I'll say to somebody I bet thisroof is $50,000 to $55,000.
(27:10):
And then they're always likeAllison, it was $54,000.
How would you know that?
Allison Stewart (27:16):
I'm like I've seen a lot of roof.
Scott Woolley (27:17):
So same thing.
Hey, we can move this door andnow this can be a bedroom
instead of something else.
Or half the time I'm textingTiffany.
What can I do here?
Tiffany, help me, this haspotential.
How can I change?
Allison Stewart (27:30):
that I didn't know that, oh yeah.
Scott Woolley (27:32):
Yeah, yeah, yeah, I mean, I see well they go hand
in hand.
TIffany Woolley (27:35):
Yes, yeah, one of my resources two industries
definitely go hand in hand.
Allison Stewart (27:39):
You know one of the things that we do, a lot is
3D visuals.
I don't know if you've seen,like where?
We're a little bit, yeah, we'retaking where someone looks at
what they currently have, yeah,and then they're looking at a
big picture that's 3d.
It looks like a photograph ofwhat it's going to be.
TIffany Woolley (27:55):
Sometimes they're hard to tell apart
whether they're photographs oryeah.
Allison Stewart (27:59):
Yeah, it's so realistic, you mean like the
front of the house or any anyroom so cool, it's amazing as
soon as people see that, they'reimmediately okay, we want that,
change our whole room, or thatwe want to change all these
rooms, just the way the picturesare yeah, well, it makes our
job a little easier yeah Ithere's time do you use any of
that or?
Scott Woolley (28:18):
so, um, the about probably six years ago, I
started um using thisphotographer that they're kind
of ahead of.
They've always been ahead ofthe game with virtual staging.
Um, do you know what that isLike?
You just implant furniture intoa white room and some of it is
really bad, really bad A plant.
(28:40):
But this particular softwarethat they have, I mean, it is
hard to tell in some of themthat it's not real.
People are blown away.
But sometimes you have to stageso that people can feel it and
different.
You know, oh, okay, this roomis so big.
TIffany Woolley (29:01):
But oh, I see two sitting areas, Multiple
sitting areas, exactly.
Scott Woolley (29:06):
But the.
So I use a little bit of thevirtual staging, Sometimes some
renderings staging, sometimessome renderings.
But you know, it's amazing whatyou can offer people and kind
of help them with their processof what something could look
like.
TIffany Woolley (29:22):
So what's the average time that something
stays on the market, and what'stoo long?
Scott Woolley (29:31):
You know, the old pre-COVID six months was the
norm, right, okay, and then forthree years, two and a half
years, during COVID it was aweek A day, you know.
TIffany Woolley (29:44):
Had to make a decision.
It was a day.
Scott Woolley (29:47):
And now I think probably four months is the norm
and of course it depends on theprice point, but I would say
that's realistic four months,and if you are, but it's always
price, People can make excusesor can think it's other things
(30:13):
and it could be other things,but at some price someone is
going to buy this and someonecould look at that and say, well
, at a lower price I could havedone it on my own, which I don't
think is really the case,because you have to just have
that experience to to be able toguide somebody through that.
TIffany Woolley (30:37):
You know and is it true that, like really, your
first offer is typically yourbest offer A lot of times a lot
of times it is Um, that's youknow.
Scott Woolley (30:47):
I hear little rules like oh, you can offer 10%
, you know, off the list.
Well, I've never.
That's not true, but a lot oftimes your first offer is your
best, maybe a little over halfthe time.
TIffany Woolley (31:01):
So what does that happen?
When you get those offers, whatdoes that negotiation process
look like, and how do you evenknow to weed them out?
Like, yeah, this is somethingI'm willing to even entertain
with, and how do you?
Scott Woolley (31:14):
even know to weed them out.
Like, yeah, this is somethingI'm willing to even entertain
with.
So I like to price properties.
If you guys said to me, allison, we want, we have to get 3.8
for our house, okay, a lot ofrealtors might come in and say,
and you guys might think thisway also, let's list it at 4.5,
(31:36):
give ourselves room to negotiateand again, confidence and
experience, I might have thoughtthat, yeah, good strategy,
let's try it.
And sometimes we can try it,sometimes it might work.
But I just think that you'rehelping other houses to sell
when you are overpriced.
(31:56):
There is not an urgency inbuyers.
So I like to.
If 3.8 was our number but ofcourse a little more would be
great I would say let's price itat 3.999.
And you are going to get realbuyers.
There is going to be an urgency.
They're going to see the value.
They're going to want to get itbefore someone else gets it
(32:18):
Because it was a good buy or aproper, or just it's fair, it's
a fair.
It's.
You know, there's when it'soverpriced.
They may love it and come inand say but it's going to be
here tomorrow, it's going to behere next week, so let's just
keep looking.
We'll keep an eye on.
Voice Over (32:34):
Scott and.
Scott Woolley (32:35):
Tiffany's house and they're gone.
They're not coming back in mostcases and then you sit and then
you have to do price reductionsanyways.
So you know, but it's importantthat you have an advisor that
you trust, that knows whatthey're doing.
Advisor, you mean a realtor,you know a realtor that you
(32:57):
trust and you know they haveyour best interest.
They're not just trying to makea quick sale or a quick buck or
add to the listings.
TIffany Woolley (33:06):
They're just really trying to move it Right
right and it's hard.
Scott Woolley (33:08):
I mean if you were sitting there and somebody
tells you, hey, it's worth 4.5,.
I mean if you were sittingthere and somebody tells you,
hey, it's worth 4.5 and somebodyelse says it's worth 3.8 to
3.9,.
You know, it's tempting to gowith the higher price.
But you know facts are facts.
When it comes to what thehistory of a neighborhood is
(33:29):
selling for, what the history ofmarket is selling for and the
market, you know the buyers aregoing to determine what
somebody's house is worth.
TIffany Woolley (33:41):
Not you guys, even though sellers like to
think it's them Right.
The buyers are the ones who aremaking those.
Scott Woolley (33:44):
Yeah, yeah.
Allison Stewart (33:45):
What's the norm in your selling someone's house
?
How often do you typicallycommunicate with that person?
Is it every day?
Is it once a week?
Is there a norm to make peoplefeel comfortable?
Scott Woolley (33:59):
I mean, if it's silent, if we're not getting any
action, if I'm showing it everyday, I'm talking to them,
texting them every day.
Voice Over (34:11):
Hey, I'm here.
Here's the feedback.
Scott Woolley (34:17):
But if we're not getting showings or phone calls,
that's when it gets a littlescary.
But it's best to communicaterather than go into hiding.
Good realtors get nervous orthey don't like the
uncomfortable conversations andso they kind of avoid and hope
something's going to change,hope something is going to
(34:38):
happen, and it's just better toreach out.
So I don't think I would letmore than a week go by you know
four or five days to just givefeedback.
Hey, you know, I'm not, i'm'mnot seeing, we're not getting
phone calls, or we're getting.
TIffany Woolley (34:57):
Does that really?
Scott Woolley (34:58):
happen.
Yeah, wow, yeah, it happens.
And and also if I have otherlistings and I can see, hey,
there's a ton of action overhere, and there's not over here.
So we can't just say there's nobuyers, right, you know?
Um, they're just not puttingthe same value that that you are
(35:20):
on this, um, so, yeah, I meanit's, it's um, I don't like
doing the same thing over andover and over again.
So if I am getting the samefeedback from people, if I am
showing a house to buyers andI'm getting the same feedback,
(35:40):
like I don't know, I'm justtrying to think.
TIffany Woolley (35:43):
Well, do you follow up with buyers, like
other realtors, and see whatthey say?
Allison Stewart (35:49):
Yeah, but it's so rare to get honest, real
feedback and it's hard becausethe sellers From the people who
are out looking or the realtorswho are with those people, all
of it.
Scott Woolley (36:02):
Buyers and buyer's agents.
It's hard to get real feedback.
Sellers expect that everybodywould give real feedback.
The buyers themselves?
They just say not a fit.
Allison Stewart (36:17):
Right.
Scott Woolley (36:18):
But they don't want to offend you and say the
ceilings are too low.
Voice Over (36:22):
Your baby is ugly.
The baby is ugly.
Scott Woolley (36:24):
They don't want to offend you and say the
ceilings are too low or it's gotto.
You know no curb appeal, theyjust don't.
And then buyers, realtors, havemoved on.
Their feedback is we're notcalling you again.
That is their feedback and theydon't want to waste their time.
(36:45):
They don't want to put theenergy I mean myself.
When I'm with a buyer.
It's kind of annoying when alisting agent that I showed a
place to is like can you give mesome feedback?
And I'm like, uh, yeah, notinterested you know, like you,
just so, it's hard to get real,real feedback.
(37:08):
It's very helpful, though, butso if you're seeing the same
thing, hey, um, the house is toodark, the house is too small.
There's going to be things youcannot change, of course, but I
have changed course mid like,we're on the market three weeks
and I'm like, nope, this isn'tworking.
It's not always about justreducing the price.
(37:28):
It might be about, hey, we haveto stage this playroom, this
house wants a dining room right.
People need to see a dining roomand they can't see it.
So sometimes I'm like time out,we're, we're shifting gears and
we're gonna stage something orpaint something, or so do you
take it off the market?
(37:49):
Um, not too often, no, just itdepends.
It depends.
Sometimes I'll put it off themarket.
Not too often, no, just itdepends, it depends.
Sometimes I'll put ittemporarily off market for a
minute.
Sometimes I just say, hey, itcan't be shown until Sunday, and
this is probably one in four orfive listings, so it's not
every time.
Allison Stewart (38:08):
So your focus is mainly on your listings, not
taking people around to seeother houses.
Am I correct in saying that?
Scott Woolley (38:17):
A little bit.
You know, 15 years ago I workedmostly with buyers, probably
because I didn't and I liked it.
I mean, I was making money andit was good and I'd get listings
.
But you want listings?
Listings is how you get morebuyers.
Listings brings get listings,but you want listings.
Listings is how you get morebuyers.
Listings brings more listingsBuyers.
(38:38):
You can drive them around forthree years and they go buy from
somebody else.
That's true.
Allison Stewart (38:44):
Oh, that's the worst, that's true.
TIffany Woolley (38:45):
That's got to be terrible.
Scott Woolley (38:46):
Listings.
You have a contract.
You have a time to sell it.
You have an opportunity to sellit.
You're up against the clockkind of thing, but you're
getting paid most likely.
You know buyers it's like ifthis works, then this.
And sometimes buyers have tosell their house to buy.
(39:07):
So sometimes they want to lookat what they could buy but they
have to sell first.
So we know we're showing thingsthat they can't actually pull
the trigger on.
Allison Stewart (39:22):
That's got to be difficult in wearing.
Scott Woolley (39:25):
Yeah, yeah, I enjoy some of the buying process
Seeing a lot of what's outthere.
And you get to know the peopleOn the listing side.
A lot of times it's moretransactional.
After the listing, appointmentand the prep you barely see them
.
Right, they're out of the house, you're in the house.
So the relationship isn't thesame when you work with a buyer.
(39:49):
You know their motivation.
You know you really get to knowthem.
Motivation, you know they're,you really get to know them.
I mean good and bad, you knowyou.
You definitely play therapistand yeah, um, but I get pretty
fortunate with buyers.
They're, they're serious,they're only working with me.
(40:09):
Um, there's a confidence.
TIffany Woolley (40:13):
Yeah, you recently made a big change.
As we started this conversation, you said how you started with
a family, friends, business andyou kind of stayed there for
quite a while.
In the world we live in now,like this digital world and
social media, how did switchingto a more mainstream global
(40:34):
company.
Scott Woolley (40:35):
Well, actually, I guess they just announced this
week that they're going global,Going global.
TIffany Woolley (40:41):
And all that infrastructure that comes with
it.
How have you found thatevolution for your path?
Why did I move?
Why?
And just like the bigdifference, like just all the
what is it?
Allison Stewart (40:56):
The more helpful.
TIffany Woolley (40:57):
Yeah, strategic partnerships or the.
Scott Woolley (41:00):
Yeah, I mean, I'm a very loyal person.
I don't like a lot of change.
Allison Stewart (41:09):
No, people don't.
Scott Woolley (41:10):
You think, yeah, knows people don't.
You think, yeah, you know, butI could eat the same dinner like
four nights a week and not becontent.
Allison Stewart (41:19):
We can't.
I know.
We have to have somethingdifferent.
Scott Woolley (41:22):
That's good for Nate.
We'll be married forever.
You know, like, I'm very loyal,I like the same thing, I like
what you know, so it just works.
Allison Stewart (41:30):
I'm saying that just about dinner, what so?
It just worked at my own.
Scott Woolley (41:32):
I'm saying that just about dinner.
Voice Over (41:33):
What we like, something a different type of
dinner every night, so we'realways cooking something.
Allison Stewart (41:37):
You know that.
Scott Woolley (41:40):
So you know, it was kind of it worked at the
company I was with for a longtime.
People were working with me.
They were not working with thecompany.
It was a smaller firm, it was alocal firm, a family firm firm,
but it was all my relationshipsright in 20 years.
They never gave me a singlepiece of business.
(42:02):
They didn't, never, never, and Iit just didn't, it didn't
really matter, yeah but theywere also mostly a Broward
County firm right, and I mostlywork Palm Delray, boca, palm
Beach County so but it alwaysjust kind of coasted and I
nobody bothered me.
I knew their systems, I knewyou know how they had their own
(42:26):
marketing department.
It's just like flowed.
And COVID was a big, really biggrowth in my business and I
just saw opportunity and justyou know, for my family, I just
said, okay, how long?
TIffany Woolley (42:40):
is this going to?
Scott Woolley (42:40):
last.
You know how long is this boomgoing to last?
I'm going to take everyopportunity while you can get it
, but really I kind of becamelike a household name in a lot
of little areas and so thatgrowth and my the price points
changed so much you know, every800 000 house became a 1.6 house
(43:03):
and they sold in in days orhours days and then the houses
that were two million dollarsbecame $5 million.
So just a few good relationshipsthat led to some great
opportunities, great sales,referring business.
(43:24):
I moved into this really niceprice point, $2 to $5 million,
close to the beach in Delray,and they're all friends,
everybody's friends, and youknow referring me and it's so
cute.
I love these people.
You know, I really do becomefriends with them and my kids
(43:45):
will play with their grandkids.
But I got into this price pointand there were a few times last
year where I went on a listingappointment.
That was a cold call.
They just saw my sign, norelationship, and I interviewed
for the job, but without knowingthe people, without a
(44:09):
connection.
And there was this one inparticular who actually I saw
you that day, oh my gosh.
So this one in particular,probably a year and a half ago,
a year ago, where I knew I gotthis listing, I nailed it, I
prepped and had this awesomepresentation and I also knew who
(44:31):
I was up against.
They told me who I was upagainst and it was like the top
beach agent that's been aroundfor 20 years.
TIffany Woolley (44:39):
Right.
Scott Woolley (44:40):
And I connected with the wife and the husband
and it was just great.
TIffany Woolley (44:44):
It was you know .
Scott Woolley (44:45):
And so two days later I get a call and they said
we just want to let you know welove you.
Allison, your presentation wasbetter.
We like you more.
You sold our neighbor's house,but we're going to go with the
(45:07):
national company.
We think we need this high endluxury brand.
And it was like I got punchedin the gut.
And I'm like, okay, you know, Iunderstand.
Allison Stewart (45:23):
So you didn't lose it because of you.
You lost it because of whoyou're working with.
Scott Woolley (45:27):
Yes, yes.
And they said you know we likeyou better, you know we trust
you more.
TIffany Woolley (45:34):
The commitment was so there too from, and I had
such a plan.
Scott Woolley (45:39):
I was like here's what we're gonna do.
We're gonna do landscaping here, we're gonna do this.
You know all these things andand I'm always willing to show
up meet contractors yeah getmyself dirty.
you don't have to be here, you,you, you go, stay at work.
I will meet these people andmake this all happen and it'll
be ready in three weeks orwhatever for the deal and um.
(46:01):
So I, I remember I walked intotiffany's office and I just
started crying and I, I mean, Imean that had not happened to me
in 10, 15 years, crying overnot getting a listing, come on,
but it just was Such a catapult,it was a it just I knew I
(46:23):
should have gotten it.
Allison Stewart (46:26):
The people didn't feel you had the support
system behind you, right, right.
Scott Woolley (46:29):
So they felt like they needed a luxury national
brand, and I had heard thatanother time or two, but this
one was like a sure bet thatthis was my house to sell and,
truthfully, it wasn't even thebest house.
It wasn't a great house to sell.
It was expensive, but it had alot of challenges of its own and
so it wasn't a slam dunk for meto sell it.
(46:51):
It was a challenge that yousaid you enjoyed yeah.
And I, like these people, and Ijust, just, you know, knew it
was for me to do in this moment,and so I didn't get it, and can
I tell you, I mean I cried andand, but it was fine, I kept the
relationship.
I never shut a door.
Voice Over (47:10):
I kept the relationship.
Scott Woolley (47:11):
I ended up working with them two more times
this year, even though theylisted with this other person
they.
They worked with me to selltheir mom's house, help their
mom find a new house, and I'vekept this relationship with them
.
The house stayed on the marketfor over a year with that
realtor.
Allison Stewart (47:30):
Wow.
Scott Woolley (47:31):
Kept dropping the price, kept dropping the price
and this couple that I hadbecome friends with, they were
calling me saying hey, whatwould you do?
We got this offer.
Should we drop the price?
Should I knock the house downand build a spec house?
And we're talking this is likea $3.5 million house.
Should I knock the house down?
(47:52):
The lot's worth this, I canbuild this.
I'm like what does your realtorsay?
What are they saying that youhired?
And he's like well, I don'tknow, I trust you and I'm like
this is crazy.
And he knew, they knew thatthey made a mistake.
Also, that other national brandrealtor overpriced the house by
400, 500, 000 and I said,absolutely not.
(48:17):
Look.
And I showed them a, b and c ofwhy it was and I said we, they
were, they'd moved out of thehouse.
You know they had moved on.
So somebody who's moved out.
You don't want to just hang onto something.
It's a liability, it's a.
It's costing you the drain yeah,yeah, there's no, and it was a
house that was going to need aroof right, it was going to need
it wasn't improving.
(48:38):
Nothing was getting better forthis house, and so I I I said a
certain price, and then theother one said five hundred
thousand dollars more, and Iwould check on that house all
the time and they would justshave off 100.
Shave off 50.
Price improvement.
Shave off 50.
Allison Stewart (48:58):
And you know it was Did it eventually sell?
Scott Woolley (49:01):
It did for Like a million dollars less than what
it started when they wanted tobe or where they were told it
would be.
I mean, it sold for lot valueand you could definitely make
this a cute beachy house withthe right decorator.
Allison Stewart (49:19):
So you ended up changing to a new firm just
recently.
Scott Woolley (49:23):
Yeah, and I had the opportunity.
Yeah, that and that, and I hadthe opportunity.
So again, I've become friendswith with this couple and worked
with their family twice andmaybe two months ago, um, I told
them that you moved.
They were part of the reasonwhy I moved at that conversation
and they felt terrible.
(49:44):
They were like, oh my gosh, no,we didn't mean for that.
And you know we were stupid andI said, honestly, sometimes you
just need that kick in thepants and I just I was scared.
I've got little kids.
I didn't want to go through theprocess of rebranding and
(50:05):
starting over because I knew itwould be a setback to have to
but was it really in hindsight.
Well, I'm still in it.
Voice Over (50:12):
I mean, it's so new, it's so new.
Scott Woolley (50:14):
But so, yeah, I'm learning all kinds of new
technology and programs, assetsthat they bring to the table.
Yes, yes, I mean there's somuch that I moved to Compass and
there's so much that they offerfor realtors, for their clients
, and there's so much to learn.
(50:34):
I keep joking that I'm adinosaur when it comes to this
stuff.
TIffany Woolley (50:39):
Are you enjoying the learning process of
this?
Scott Woolley (50:43):
No, I'm not.
I'm not.
Why do you speak that way?
No, but what I am enjoying thatI've never had, because I
always was like just this loneperson.
I worked from home.
I never had interaction withany realtors in my office.
They never showed my listings.
(51:04):
I never showed their listings.
I wouldn't go into the office.
Allison Stewart (51:08):
That's not a very supportive operation.
Scott Woolley (51:11):
No, it wasn't their fault.
I created that.
A lot myself Insulated yourself.
I just knew what I had to do andI went to work and I didn't
need them.
They held my paperwork, theyheld deposits, they put their
logo on things.
So I didn't realize.
(51:36):
But I used to call otherrealtors that are in town that I
respect, that are mycompetition, but I have great
relationships with a lot of themand I trust their.
You know a handful of them.
I trust their judgment and sosometimes I would call them and
say, hey, what do you thinkabout this price point?
I think I'm listing this at$2,999.
(51:59):
And they would say, well, I'vegot this under contract down the
street for $3,200.
I think you could bump the priceup down the street for three,
two, I think you could bump theprice up.
So it's like this camaraderieor this.
You know other professionalsthat do well, that know the
business work in my area.
Right, I never could have askeda single person at my old
company To even understand whereyour feet were, ever, ever and
(52:22):
even at my old company, I was acouple years their top producer,
which was great, a nice pat onthe back.
It didn't get me anything.
Didn't get me anything otherthan not even a dinner.
Allison Stewart (52:35):
Nothing, but just like thanks for it sounds
like it's good that you moved on.
Scott Woolley (52:40):
Yes, yes, but at the old company, even if I had
forged relationships, they wereselling a different market.
They were selling not onlyBroward County but $400,000
houses not $2 million houses soit's great to walk into my
office now, which is right indowntown Delray.
We have the cutest little,cutest little brand new office
(53:01):
and I've got there might be two,three people.
We've got a team of there'sabout 15 of us on the team and I
can say, hey, I've got thiscoming on on market.
Or does anybody have?
I've got somebody looking for arental.
They'd spend $80,000 a month,right, anybody.
Wow, have a client that you canask can I give them $80,000 for
(53:25):
the month of February for theirhouse?
Right, and somebody goes huh, Ithink I might have a guy that
is going to be in Europe forFebruary and he might do it so
already.
I've only been officially theretwo or three months, but
already that is happening dailythese kinds of
Allison Stewart (53:43):
conversations um sounds like a much better one
company.
Scott Woolley (53:48):
Yes, Well it's, it's kind of it's refreshing,
it's nice to have an office.
Yes, a lot, a lot of you knowyoung people and you also are
not alone.
I didn't really.
This is a specific office withjust a team of 15.
They belong to Compassnationally, but it's not an
(54:11):
office with 300 realtors.
It's a small group.
So it's still kind of I'mlearning a lot, but I do really
love the fact that I have anoffice to go to and it's right
where I work.
TIffany Woolley (54:28):
It is.
Scott Woolley (54:28):
I pop in in between appointments and then
I'm going to have conversationswith people that who knows what
that's going to lead to.
TIffany Woolley (54:38):
Yeah, Well, I think that's amazing and a great
way to wrap up on a positive,exciting.
Allison Stewart (54:45):
Let's ask a couple of last questions.
No, I know we will.
TIffany Woolley (54:47):
We'll do our fun little stuff.
Oh okay, but I was saying, Ilike.
Allison Stewart (54:51):
Yeah.
TIffany Woolley (54:53):
Alright, so we always wrap up with just some
fun design questions.
Okay, what is your favoriterestaurant?
Design wise, oh, design OohDoesn't have to be local.
Allison Stewart (55:06):
It could be any way you've traveled.
Scott Woolley (55:09):
Do you have one.
What's the place with theprincess cake?
TIffany Woolley (55:15):
St Ambrose.
Scott Woolley (55:17):
I love that too, anywhere that has.
Allison Stewart (55:20):
Palm Beach Island.
Scott Woolley (55:21):
What's that style ?
It's like an art nouveau oranything at the Boca Raton
they've done a dynamic interior.
I love that style and that islike an art nouveau Palm Beach.
TIffany Woolley (55:38):
Yeah, the flamingo.
Scott Woolley (55:39):
So pretty and I feel like it has little touches
in my house you feel comfortablethere what about hotel design?
Allison Stewart (55:50):
wise, you have a favorite design wise.
Scott Woolley (55:52):
Yeah, um, I don't know.
TIffany Woolley (55:57):
Um, I mean, I love the breakers just the
history, the history back intime yeah, yeah, it's the gilded
age.
Scott Woolley (56:10):
Yeah, it's not just like a hotel, it's a little
experience and timeless anddestination.
TIffany Woolley (56:19):
What's your favorite design element in your
home?
Probably my pantry I know Ilike I would be my my butler's
pantry that we created fromnowhere everyone told me it, it,
you couldn't have it, itcouldn't exist.
Scott Woolley (56:38):
And then I said I know who I know you could
figure this out.
I'm gonna call tiffany.
I swear.
I tell people that all the time.
Allison Stewart (56:48):
So you're very heavily involved in charitable
foundations in the area in SouthFlorida.
Is there one particular eventthat you really like more than
any?
Scott Woolley (57:02):
Well, I mean, last week was fun the Hope Bash,
it's probably one of the best.
Put you know, put on eventsthat annually we go to, it's one
of the best that I've been toin years yeah, that's good in
terms of how well organized itwas.
TIffany Woolley (57:20):
Yeah, what was really amazing to me is is that
it was a premium open bar, whichI haven't seen that in years
and years and I actually lovedhow the bars were destinations,
like they were like in the room,like I thought they were.
Really.
It was so cool yeah.
Scott Woolley (57:34):
Yeah, I was at a meeting there yesterday and
meant to tell them that youcommented on that.
It was like a follow-up to thecommittee that chaired it and
that was one of my notes thatI've got.
That's so cute.
No, it was a, really it was welldone yeah and I think what we
were talking about yesterday inthis committee kind of follow-up
(57:55):
meeting was it's a youngercrowd.
For a lot of times what you seein Boca it's not the same
people Like a lot of times yougo to, you know, and I go to
other things too and they'rewonderful, you know charities
and um, my, my dad and my momand brother.
They've always been a part of.
(58:16):
You know different charitiesand giving back but um a lot of
times you see the same people.
You go to the?
Um.
You know the the alzheimer'sluncheon and you go to the
breast cancer luncheon.
Right, leukemia Right and theBoca Hospital and you see a lot
of the same people and they'rewonderful, generous people that
(58:37):
are giving and able to give toall these organizations, but for
some reason, place of Hope.
It's the last five years or sothat I've been involved.
It's kind of a different crowdand I was telling them yesterday
I love that they don't shy awayfrom their beliefs.
You know their faith.
Voice Over (58:57):
They're letting you know, this is a faith-based
organization.
Scott Woolley (59:01):
We can't do it alone.
You know God is a part of it.
They don't shy away from that.
TIffany Woolley (59:06):
It was right at the front podium and America.
Scott Woolley (59:09):
You know how pro-America they are.
TIffany Woolley (59:10):
It is true.
Scott Woolley (59:11):
And they want.
I think it's catching on in thelast two weeks too.
Voice Over (59:16):
I think, it's really resonating with people, faith
and freedom, Mm-hmm but yeah, itwas a lot of fun.
Scott Woolley (59:24):
It was fun to have you guys there.
TIffany Woolley (59:33):
Well, it was a lot of fun.
It was fun to have you guysthere.
Well, it was fun to go andattend and get dressed up, and
get dressed up in a westerntheme, which we seem to all kind
of like these days.
Your girls, yeah little, yeah,so cute.
Scott Woolley (59:39):
Well, thank you for joining us today on iDesign,
your first podcast.
I don't I've never evenlistened to a podcast before.
Allison Stewart (59:45):
Tiffany's addicted to them, I know I
listen to like five a day.
TIffany Woolley (59:49):
I do know this, I do know.
Scott Woolley (59:51):
So thanks for having me on.
Allison Stewart (59:54):
All right, until next time.
Voice Over (59:55):
Thanks, iDesign Labs podcast is an SW Group
production in association withthe Five Star and TW Interiors.
To learn more about iDesign Labor TW Interiors, please visit
twinteriorscom.
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