March 4, 2025 • 10 mins
This episode explores the journey of curating a personal aesthetic in home design, emphasizing the importance of self-expression over trends. Listeners learn how to navigate their design journey with purpose, ensuring their spaces evolve with their lives while telling their unique stories.
• Curating an aesthetic reflects your unique personality
• The role of interior designers in shaping personal spaces
• Balancing traditional and modern elements in design
• A focus on timelessness versus fleeting trends
• Personal stories shape the aesthetic journey
• Understanding the importance of evolving design choices
• Making conscious decisions about design that resonate long-term
For more information: https://twinteriors.com/
Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Voice Over (00:00):
The following podcast iDesign Lab is an SW
Group production in associationwith Five Star and TW Interiors.
This is iDesign Lab, a podcastwhere creativity and curiosity
meet style and design.
Curator of interiors,furnishings and lifestyles.
Hosted by Tiffany Woolley, aninterior designer and a style
(00:22):
enthusiast, along with herserial entrepreneur husband
Scott, idesign Lab is yourultimate design podcast where we
explore the rich and vibrantworld of design and its constant
evolution in style and trends.
Idesign Lab provides industryinsight, discussing the latest
trends, styles and everything inbetween to better help you
style your life, everything inbetween to better help you style
(00:44):
your life, through advice fromtrendsetters, designers,
influencers, innovators,fabricators and manufacturers,
as well as personal stories thatinspire, motivate and excite.
So, whether you're listening toiDesign Lab during your commute
or in a cozy nook in your homeor office, grab a coffee or a
chardonnay and join us on thiselevated, informative and lively
journey into the world of allthings design.
Scott Woolley (01:07):
Today's iDesignLab tidbit has to do with
curating and cultivating youraesthetic, which is something
that an interior designer candefinitely steer you to, or I
wanted to give some ideas.
If this was something youwanted, to start on your own.
Tiffany Woolley (01:27):
So this is like the direction that a person's
thinking about and what thehouse should look like Farmhouse
modern, contemporary.
Scott Woolley (01:36):
Yes, even putting their own little spin on mixing
things together.
And my biggest thing that Iwould love to be able to convey
through this if possible as anyou know with interior designers
is just the level and the depthof what is available to really
curate a home.
I, well, my goal would be forpeople not to fall into traps of
(02:00):
trends and really curate anaesthetic, and I hear this from
clients all the time.
They say they have friends overand people are just like your
house is so homey and it's gotsuch character, it's because
it's so put together.
And it doesn't mean puttogether in a model style where
you feel like you can't touchanything.
(02:21):
It's just put together with anaesthetic that really says a
client's personality or theinhabitants personality, and
even when it comes to children'srooms and offices and
entertaining and the correlationof bringing your interior and
exterior together, it's reallyhaving a full aesthetic and
(02:45):
that's what people fall in lovewith.
And I don't want to say thatyou can only achieve that by
hiring an interior designer.
But you know, I just wouldreally want to incentivize and
really have our listenersunderstand the importance of
curating and navigating theiraesthetic.
Tiffany Woolley (03:07):
Right.
So I see people walking in thedoor for TW Interiors that have
a vision that because theyeither have seen it in someone
else's house or they've lookedat pictures and magazines, and
they come in saying I want thismodern look, I want to be all
(03:27):
modern, but don't realize thatthere's some you could branch
off, there's some changes youcan make to that.
Scott Woolley (03:34):
There's other opportunities that they should
be open-minded in that vision.
Correct.
For example, I had an amazingclient who loved her dad's house
, loved the new constructionthat he had done and had her
heart set on using a lot of thesame materials, similar vibe and
(03:56):
aesthetic, and you know, withthat that became a direction.
And then obviously she has herown homes, architecture and her
own use for lifestyle and usesfor certain spaces and needs and
we were able to truly create awonderful end result with really
(04:19):
specializing and personalizingthat space.
So it really became theiraesthetic.
It was no longer like, oh, it'ssimilar to my dad's house.
It was taking that vision andsomething that they felt
comfortable with and appreciated, an aesthetic which was
definitely a coastal flair withsome modern details, but their
(04:42):
house is a very traditional,somewhat Bermuda-esque house.
So you kind of take all thosedetails and bring them together
and it really creates a personalpalette that people, just from
seeing pictures, have so muchappreciation for.
And it's not that it's so highstyle or it's so unobtainable or
(05:02):
it's so unapproachable, it'sactually all of those things
because it's so curated andspecific to the end user.
And I guess you know, know, asI've had in this business for so
many years and I kind of have afunny memory as a kid there was
these opus houses that used toget built where what's that?
(05:25):
it was like I'll never forget.
It was like in boca west.
They called them opus housesand I'm sure it's something like
a model home.
Does you know?
Model homes are today wherethese builders curate
collections of houses and theydecorate them so people
understand what they can be.
And you know, it was my firstintroduction of such a extreme,
(05:50):
curated aesthetic and eventhough some of those were too an
extreme case, because they'reover the top and not everybody
wants to live in such anover-the-top reality but just
again, it goes back to all thoselayers of textures and all what
(06:10):
is available to us today.
That is really going to befound with your interior
designer, but it's because we'reconstantly sourcing things and
we're bringing all those sourcesto your fingertips so that you
can create this personalaesthetic.
Tiffany Woolley (06:30):
Right, right, right.
I remember about two years agoyou did a house and that house,
when I first walked into it, itlooked like George Washington
was living in that house andthey, I don't think, really had
a direction.
They wanted to go in andbasically said to you you know,
tell us, lead us, show us.
And today their house lookslike.
(06:52):
When you walk through thathouse, it looks like Johnny
Versace did something here andKelly Wurzler did something here
and it's like so whimsical andit doesn't really have one style
, does it?
No, it's kind of.
Scott Woolley (07:04):
It's kind of a traditional, classic house, very
classic, you know architecture,and timeless.
And I and I guess I appreciatewhat they did to the house so
much, not only because I wasinvolved in it, but because in a
land of these, you know boxconstructions, very, uh, clean
(07:26):
aesthetic that's kind of beingsought after right now, or what
people are mainly building.
Um, it's such a charming, warm,sophisticated story.
I mean, that house tells such astory and it does tell the
story of the people who livethere.
Clearly.
Tiffany Woolley (07:44):
So an interior designer really brings to the
table the additional assistanceand help and guidance and in
what direction, aesthetically,you're going to go with your
house.
You may have your heart set on,like I said, a modern house,
but an interior decorator, andusing the right one, can open
your eyes to so many othervariables that still go in that
(08:08):
direction.
Scott Woolley (08:09):
but take it to another level 100% and also to
just not fall into these trends.
I really would love to see allof our clients and I mean the
goal would be, as you travel andas you grow with your family
and as you evolve as a person,that house just kind of grows
and evolves with you.
(08:29):
You add to it, you pick uppieces from travels, like you
really curate your aesthetic sothat you're constantly evolving
with it, so the house doesn'tlook dated, it doesn't look out
of style.
Obviously, there's going to becertain things that need to be
retouched, but I definitely justwould like to see people have
(08:52):
more care and enjoyment intocurating an aesthetic that is
there for the long haul.
Tiffany Woolley (08:59):
Right, I know that one of the things that
you're also always focused on isthat when the house is done,
how is that going to help from aretail standpoint, and how is
that going to be two years fromnow or five years from now when
that client goes to sell theirhouse?
Is it still going to be instyle?
Because, like you said, I knowthat most houses you're doing
(09:22):
the style is evergreen.
Year after year after year,it's still in style.
Scott Woolley (09:30):
Yep, and that's what I would say with a personal
aesthetic is that it's nevergoing to go out of style.
Tiffany Woolley (09:36):
Right.
Scott Woolley (09:36):
So you definitely want to curate this finished
product.
That really speaks volumesabout who you are, who live in
the house, who you are as youentertain and as you raise your
family or not.
But that house that kind ofsets a tone to take you through
time that you're going to behappy to curate and add to and
(09:58):
happy to entertain and evolve inand not fall into the trap of a
trend.
Tiffany Woolley (10:06):
That was a good tidbit for today.
Scott Woolley (10:08):
Awesome.
Voice Over (10:09):
Thanks for listening to today's tidbit on iDesign
iDesign Labs Podcast is an SWGroup production in association
with the Five Star and TWInteriors.
To learn more about iDesign Labor TW Interiors, please visit
twinteriorscom.
The following podcast iDesign Lab is an SW
Group production in associationwith Five Star and TW Interiors.
This is iDesign Lab, a podcastwhere creativity and curiosity
meet style and design.
Curator of interiors,furnishings and lifestyles.
Hosted by Tiffany Woolley, aninterior designer and a style
(00:22):
enthusiast, along with herserial entrepreneur husband
Scott, idesign Lab is yourultimate design podcast where we
explore the rich and vibrantworld of design and its constant
evolution in style and trends.
Idesign Lab provides industryinsight, discussing the latest
trends, styles and everything inbetween to better help you
style your life, everything inbetween to better help you style
(00:44):
your life, through advice fromtrendsetters, designers,
influencers, innovators,fabricators and manufacturers,
as well as personal stories thatinspire, motivate and excite.
So, whether you're listening toiDesign Lab during your commute
or in a cozy nook in your homeor office, grab a coffee or a
chardonnay and join us on thiselevated, informative and lively
journey into the world of allthings design.
Scott Woolley (01:07):
Today's iDesignLab tidbit has to do with
curating and cultivating youraesthetic, which is something
that an interior designer candefinitely steer you to, or I
wanted to give some ideas.
If this was something youwanted, to start on your own.
Tiffany Woolley (01:27):
So this is like the direction that a person's
thinking about and what thehouse should look like Farmhouse
modern, contemporary.
Scott Woolley (01:36):
Yes, even putting their own little spin on mixing
things together.
And my biggest thing that Iwould love to be able to convey
through this if possible as anyou know with interior designers
is just the level and the depthof what is available to really
curate a home.
I, well, my goal would be forpeople not to fall into traps of
(02:00):
trends and really curate anaesthetic, and I hear this from
clients all the time.
They say they have friends overand people are just like your
house is so homey and it's gotsuch character, it's because
it's so put together.
And it doesn't mean puttogether in a model style where
you feel like you can't touchanything.
(02:21):
It's just put together with anaesthetic that really says a
client's personality or theinhabitants personality, and
even when it comes to children'srooms and offices and
entertaining and the correlationof bringing your interior and
exterior together, it's reallyhaving a full aesthetic and
(02:45):
that's what people fall in lovewith.
And I don't want to say thatyou can only achieve that by
hiring an interior designer.
But you know, I just wouldreally want to incentivize and
really have our listenersunderstand the importance of
curating and navigating theiraesthetic.
Tiffany Woolley (03:07):
Right.
So I see people walking in thedoor for TW Interiors that have
a vision that because theyeither have seen it in someone
else's house or they've lookedat pictures and magazines, and
they come in saying I want thismodern look, I want to be all
(03:27):
modern, but don't realize thatthere's some you could branch
off, there's some changes youcan make to that.
Scott Woolley (03:34):
There's other opportunities that they should
be open-minded in that vision.
Correct.
For example, I had an amazingclient who loved her dad's house
, loved the new constructionthat he had done and had her
heart set on using a lot of thesame materials, similar vibe and
(03:56):
aesthetic, and you know, withthat that became a direction.
And then obviously she has herown homes, architecture and her
own use for lifestyle and usesfor certain spaces and needs and
we were able to truly create awonderful end result with really
(04:19):
specializing and personalizingthat space.
So it really became theiraesthetic.
It was no longer like, oh, it'ssimilar to my dad's house.
It was taking that vision andsomething that they felt
comfortable with and appreciated, an aesthetic which was
definitely a coastal flair withsome modern details, but their
(04:42):
house is a very traditional,somewhat Bermuda-esque house.
So you kind of take all thosedetails and bring them together
and it really creates a personalpalette that people, just from
seeing pictures, have so muchappreciation for.
And it's not that it's so highstyle or it's so unobtainable or
(05:02):
it's so unapproachable, it'sactually all of those things
because it's so curated andspecific to the end user.
And I guess you know, know, asI've had in this business for so
many years and I kind of have afunny memory as a kid there was
these opus houses that used toget built where what's that?
(05:25):
it was like I'll never forget.
It was like in boca west.
They called them opus housesand I'm sure it's something like
a model home.
Does you know?
Model homes are today wherethese builders curate
collections of houses and theydecorate them so people
understand what they can be.
And you know, it was my firstintroduction of such a extreme,
(05:50):
curated aesthetic and eventhough some of those were too an
extreme case, because they'reover the top and not everybody
wants to live in such anover-the-top reality but just
again, it goes back to all thoselayers of textures and all what
(06:10):
is available to us today.
That is really going to befound with your interior
designer, but it's because we'reconstantly sourcing things and
we're bringing all those sourcesto your fingertips so that you
can create this personalaesthetic.
Tiffany Woolley (06:30):
Right, right, right.
I remember about two years agoyou did a house and that house,
when I first walked into it, itlooked like George Washington
was living in that house andthey, I don't think, really had
a direction.
They wanted to go in andbasically said to you you know,
tell us, lead us, show us.
And today their house lookslike.
(06:52):
When you walk through thathouse, it looks like Johnny
Versace did something here andKelly Wurzler did something here
and it's like so whimsical andit doesn't really have one style
, does it?
No, it's kind of.
Scott Woolley (07:04):
It's kind of a traditional, classic house, very
classic, you know architecture,and timeless.
And I and I guess I appreciatewhat they did to the house so
much, not only because I wasinvolved in it, but because in a
land of these, you know boxconstructions, very, uh, clean
(07:26):
aesthetic that's kind of beingsought after right now, or what
people are mainly building.
Um, it's such a charming, warm,sophisticated story.
I mean, that house tells such astory and it does tell the
story of the people who livethere.
Clearly.
Tiffany Woolley (07:44):
So an interior designer really brings to the
table the additional assistanceand help and guidance and in
what direction, aesthetically,you're going to go with your
house.
You may have your heart set on,like I said, a modern house,
but an interior decorator, andusing the right one, can open
your eyes to so many othervariables that still go in that
(08:08):
direction.
Scott Woolley (08:09):
but take it to another level 100% and also to
just not fall into these trends.
I really would love to see allof our clients and I mean the
goal would be, as you travel andas you grow with your family
and as you evolve as a person,that house just kind of grows
and evolves with you.
(08:29):
You add to it, you pick uppieces from travels, like you
really curate your aesthetic sothat you're constantly evolving
with it, so the house doesn'tlook dated, it doesn't look out
of style.
Obviously, there's going to becertain things that need to be
retouched, but I definitely justwould like to see people have
(08:52):
more care and enjoyment intocurating an aesthetic that is
there for the long haul.
Tiffany Woolley (08:59):
Right, I know that one of the things that
you're also always focused on isthat when the house is done,
how is that going to help from aretail standpoint, and how is
that going to be two years fromnow or five years from now when
that client goes to sell theirhouse?
Is it still going to be instyle?
Because, like you said, I knowthat most houses you're doing
(09:22):
the style is evergreen.
Year after year after year,it's still in style.
Scott Woolley (09:30):
Yep, and that's what I would say with a personal
aesthetic is that it's nevergoing to go out of style.
Tiffany Woolley (09:36):
Right.
Scott Woolley (09:36):
So you definitely want to curate this finished
product.
That really speaks volumesabout who you are, who live in
the house, who you are as youentertain and as you raise your
family or not.
But that house that kind ofsets a tone to take you through
time that you're going to behappy to curate and add to and
(09:58):
happy to entertain and evolve inand not fall into the trap of a
trend.
Tiffany Woolley (10:06):
That was a good tidbit for today.
Scott Woolley (10:08):
Awesome.
Voice Over (10:09):
Thanks for listening to today's tidbit on iDesign
iDesign Labs Podcast is an SWGroup production in association
with the Five Star and TWInteriors.
To learn more about iDesign Labor TW Interiors, please visit
twinteriorscom.
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