In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
In this episode, we break down how resonance plays in marketing along with:
• Resonance vs Volume in marketing.
• Emotional connection > Simply Exposure.
• The Psychology of Resonance: tapping into customer emotions, needs, and values.
• Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)
• LTV > One-Time Conversions.
• How to create trust currency, brand loyalty, and community advocacy.
• The importance of relationship-driven marketing and communication tactics.
• How to apply this to social media, content, email, copy, and other media on various platforms.
Beyond The Episode Gems:
• Grow Your Business Faster Using HubSpot's CRM Platform
• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free
• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
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• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
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• Subscribe to Troy's YouTube Channel
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