Brutal truth: most businesses can’t sell up and can’t market down.
Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions.
Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.
In this episode, we break down how to:
• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.
• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.
• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.
To win, you don’t just need better marketing, more sales leads, and higher conversions...
+ You need marketing that moves through the entire decision-making chain.
+ You need sales strategies that influence every decision-maker in the room.
+ You need conversion tactics that turn interest into action at every stage of the funnel.
Bonus: Go check out my newsletter for additional value outside of this episode on converting more!
Beyond The Episode Gems:
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!