Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?
This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives.
This episode is Part Two-Part of a conversation where you'll learn:
- How social media stacks up against other marketing channels
- Reasons to double-down on organic social media, now more than ever
- The 3 metrics you should build into every social media campaign
- How to sell organic social media to your C-suite
The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?
The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!
Beyond The Episode Gems:
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Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)
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