I'm A Car Chick
I'm A Car Chick podcast is your go-to source for genuine, no-holds-barred conversations in the automotive industry. Hosted by Shasta Haddock—an industry veteran who started as a BDC agent in 2014 and now serves as the BDC Director & COO at Epic BDC—this podcast cuts through the noise to deliver real insights and authentic connections. Whether you're on the dealership floor, behind the scenes in BDC, or supporting the industry as a vendor, you'll find valuable, unfiltered interviews and expert advice to help you thrive. Join us, subscribe, and let's light it up together!
Episodes
Beth Lucchesi’s journey with Carter Myers Automotive began in 1986 as a temporary receptionist—but it didn’t take long for her to prove she was anything but temporary. Her dedication, adaptability, and passion for people quickly propelled her through the company, eventually leading her to CMA’s rental division, where she remained until its sale to another company. After several years in the truck rental industry, Beth saw ...
In this episode of the I'm a Car Chick Podcast, host Shasta Haddock welcomes Jami Alexander, Technician Retention
Regional Manager at Meineke, for a powerful conversation about one of the industry's biggest challenges—the technician shortage.
With 28 years of experience in the automotive industry, Jami Alexander is a seasoned professional specializing in both retail and fixed operations. As a Regional Manager for Meineke...
In this episode of the I'm a Car Chick Podcast, host Shasta Haddock sits down with Glenn Pasch, CEO of PCG Digital and Pasch Group, to discuss the evolving world of automotive retailing and the path to success in today's market.
Glenn brings a wealth of expertise from his work leading two digital marketing and automotive consulting firms, helping businesses and dealerships drive sales and operational success. He’s also the ...
Attending conferences is more than just showing up—it’s about preparing, executing, and following up strategically to maximize your networking, brand presence, and ROI.
In this episode, Elena Ciccotelli (EVS for Everyone Podcast), Shasta Haddock (I'm A Car Chick Podcast), Kaylee Felio (Trailblaze Your Path Podcast), and Dana Nusbaum (Cherokee Media) break down:
🎯 Pre-Conference Prep: How to set yourself up for success b...
Live from NADA 2025, Shasta Haddock and Robin Wilson are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience, Darrell founded SmartWolf Consulting to provide transformative, sustainable solutions that help dealerships break free from repetitive mistakes.
🔹 About Darrell Steed:
Darrell’s journey began in automotive sales and management, whe...
Live from NADA 2025, Shasta Haddock sits down with Petra Sherbin-Fox, Customer Success Manager at Dealer Alchemist, to talk about the future of dealership solutions, industry trends, and her journey in automotive.
Petra shares:
🔹 What she’s been up to & life as a military spouse & mom of three
🔹 The biggest surprises moving from the Northeast to Arizona
🔹 Why she joined Dealer Alchemist & her vision ...
Live from NADA 2025, Shasta Haddock sits down with Owen Moon, CEO & Co-Founder of FIXED OPS DIGITAL, to dive into the evolution of automotive advertising, fixed ops marketing, and what’s next for dealerships.
Owen shares insights on:
🔹 The rise of Streaming TV and its impact on dealership advertising
🔹 The TradePending acquisition of FIXED OPS DIGITAL and what it means for the industry
🔹 His new role on the ...
Live from NADA 2025, Shasta Haddock sits down with Rachel Blatt, CEO of Royalty Logistics, to talk about her journey in the automotive logistics world and the key to building a thriving business.
Rachel shares:
🔹 The story behind Royalty Logistics and how she built a trusted brand
🔹 How AI is evolving in logistics—but why human connection still matters
🔹 What it takes to keep up with increasing vehicle transport...
Live from NADA 2025, Shasta Haddock sits down with Jennifer Blount Sanford, VP of Marketing & Enablement at automotiveMastermind, to explore the intersection of AI, marketing, and the future of automotive retail.
With years of experience in AI before it became a buzzword, Jennifer shares her insights on how automotiveMastermind is leveraging data-driven strategies to empower dealerships. She also discusses:
🔹 Her journe...
Live from the Authenticom booth at NADA 2025, Shasta Haddock sits down with Jonathan Dawson—renowned automotive consultant, sales trainer, and founder of Sellchology—to dive into what truly drives a team to success.
With 24 NADA speaking sessions under his belt, Jonathan shares insights on how he crafts impactful presentations, including his 2025 session on 10 methodologies to motivate an organization. He emphasizes the pow...
The digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing.
As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Se...
🚘 Welcome to the Chicks In Charge Podcast! In this episode, host Shasta Haddock sits down with Christine Gago, a seasoned digital marketing expert at Demand Local, to explore the latest trends shaping automotive advertising in 2025.
About Christine Gago:
Christine Gago is a marketing professional specializing in digital media and audience targeting, helping businesses connect with their ideal customers. With a passion f...
🚗 Welcome to the Chicks In Charge podcast! Host Shasta Haddock sits down with Matt Raymond, COO of Bowtie Solutions, to discuss how outsourced BDC solutions are transforming the automotive industry and why dealerships need to rethink their business development strategy for 2025.
📌 In this episode, we discuss:
✅ The biggest game-changer for 2024-2025 in automotive business development
✅ Why outsourced BDC is a must-h...
In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.
We dive into:
✅ The best part of transitioning ba...
💡 How can women shape the future of automotive service and sales?
In this episode, host Shasta Haddock sits down with Kate Bierowski, Director of Sales at Repair On Demand, to discuss the power of mentorship, mobile service innovation, and why the service department deserves more attention.
🚀 In this episode:
✅ Why women influence 80% of car-buying decisions
✅ How mobile service is transforming convenience for custom...
💡 What does it take to turn parts inventory into a powerhouse of profitability?
In this episode, Robin Wilson sits down with Kaylee Felio, Sales & Marketing Director at PartsEdge, to explore the balance between data-driven strategy and creative marketing — and why parts departments are the key to dealership success.
🚀 In this episode:
✅ The often-overlooked role of parts departments in profitability
✅ How data-d...
💡 How can dealerships strengthen their online presence and customer relationships?
In this episode, host Shasta Haddock sits down with Courtney Paschal, Client Success Manager and automotive industry powerhouse, to discuss her journey and the pivotal strategies dealers need to thrive in 2025 and beyond.
🚀 In this episode:
✅ Why Courtney transitioned from dealership sales to consulting
✅ Key strategies for enhancing ...
🚀 AI is transforming the automotive industry—so what’s next? In this episode, Dave Perry and Ashleigh Norton of Blink AI discuss their journey, the impact of AI in dealerships, and where the industry is headed in 2025.
🔹 Key Topics Discussed:
✅ Dave’s journey from dealership cashier to CEO.
✅ Ashleigh’s transition into her VP of Marketing role.
✅ Key takeaways from NADA and what’s next in AI for dealerships.
✅...
Join host Shasta Haddock as she sits down with Sam D’Arc, COO of Zeigler Auto Group, to dive into the strategies behind one of the top-performing dealer groups in the country. They discuss Zeigler's growth, leadership philosophy, and how launching an internal podcast led to unexpected opportunities—including a connection with Car Dealership Guy.
Sam also shares his journey before stepping into the COO role, insights from NA...
🚗 From Dealer to Marketing Powerhouse! | Kendra Brown, The Dream Team Media Co.
💡 What does it take to stand out in automotive marketing? In this episode, host Shasta Haddock chats with Kendra Brown, Founder and Strategy Director of The Dream Team Media Company, about her journey from dealer principal to marketing expert — and the big trends coming in 2025.
🚀 In this episode:
✅ Why Kendra shifted from dealership to dig...
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