In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.
We dive into:
✅ The best part of transitioning back into retail
✅ Digital strategies shaping the future of automotive
✅ Vendor partnerships & operational efficiency
✅ What’s ahead for 2025 in automotive retail
Don't miss this insightful conversation packed with expert knowledge and forward-thinking strategies!
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.