Make the Move: How Vivian Liu Is Driving Change in Automotive

🚗✨ In this episode of I’m A Car Chick, Shasta Haddock sits down with Vivian Liu—CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Business’s Top 30 Under 30. Oh, and did we mention she’s only 31 years old and has already accomplished what most people hope to do in a lifetime? 👏

Vivian’s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM marketing competition—eventually managing 30+ dealerships and leading Cadillac brand marketing across British Columbia. Today, she’s tackling one of the industry’s biggest pain points: the disconnect between how people want to buy cars and how dealerships are set up to sell.
Through her startup MAE, an AI-powered sales assistant, Vivian is building a smarter, faster, and more trustworthy car-buying experience—especially for women. 💡💪

But that’s not all. Vivian also founded the Women’s Auto Show in Vancouver (yes, her side projects are THAT big), creating a platform to empower women with knowledge and confidence around car ownership. Add in multiple startup pitch wins and national recognition, and it’s clear Vivian isn’t just making waves—she’s rewriting the playbook for women in automotive. 🌊

👉 In this episode, we dig into:
● How Vivian went from GM competition winner to tech CEO in a decade
● Why MAE is changing the game for both customers and dealerships
● Lessons she’s learned scaling businesses and winning big on the startup stage
● The power of creating inclusive spaces for women in auto
● What it really takes to turn bold ideas into action 🔥

If you’re ready for a dose of innovation, courage, and straight-up wow, she’s only 31?! vibes, this one’s for you.

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https://www.linkedin.com/in/vivianlauraannliu/