In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.
Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to culture-building and online reputation, her work proves that customer experience and employee satisfaction go hand in hand.
We dive into:
● What “customer experience” really means in today’s car business 🚘
● How leadership and culture fuel long-term success
● Why investing in people—not just processes—drives growth
● The story behind launching Premier Women in Leadership and why visibility for women in the industry matters
This is Part 1 of a two-part conversation with Tracey—packed with wisdom on leadership, dealership growth, and building a people-first culture.
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