How Liquid Death Pulled off their HR Systems Switch

Liquid Death built an iconic $1.4B brand by breaking the rules—and they did the same with HR. Instead of settling for a broken system, they scrapped it and went all-in on one that actually works.

Now, you can hear exactly how they did it.

Join Alice Young, VP of People & Culture at Liquid Death, and Vanessa Kahkesh, HR Content Lead at Rippling, for a behind-the-scenes look at how they executed a seamless, scalable HR transformation.

In this live webinar, you'll learn:

01 Why 2025 is your best shot to kill legacy HR for good

02 How to lock in executive buy-in—fast

03 Proven frameworks for evaluating HR systems that actually scale

04 Alice's real-world lessons from scaling people at Liquid Death

Guest Bio

Alice Young currently serves as the VP of People and Culture at Liquid Death. Prior experience includes roles as Director of HRBP at FabFitFun from 2019 to June 2021, and Senior Human Resources Business Partner at Riot Games from 2016 to 2018, where Alice supported a large cross-functional team in producing League of Legends and managed employee relations case systems. Earlier positions include Associate Director at California Lawyers for the Arts and Dispute Resolution Associate at the Center for Conflict Resolution, where Alice facilitated mediation services. Alice holds a Juris Doctor degree from Loyola Law School and a Bachelor's degree in Sociology from California State University, Northridge.

Guest Quote

“ We're here to ensure that the business is successful, that we have the right people in the right place at the right time, focused on the right things with the right goals.”

Time Stamps

[02:40] Meet Alice Young: From Law to People & Culture

[04:56] Building HR From Scratch

[06:34] The Big Switch

[13:51] Scaling Culture & Vision for HR

[16:37] Implementing Rippling

[18:26] Advice for the Next Generation

Sponsor

I’m Telling HR is brought to you by Rippling, the #1 rated HR workforce management system that eliminates the friction from running a business. Visit Rippling.com to learn more.

Links

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