Redefining Asset-Based Lending with Jenn Palmer

In this episode of In Focus with Haversine Funding, we sit down with Jenn Palmer, CEO and Founder of JPalmer Collective, to discuss her journey in finance, her approach to building an inclusive lending platform, and how asset-based lending is evolving in today’s market.Jenn shares insights from her time leading Gerber Finance, her work with the Secured Finance Network, and how she's now helping high-growth, values-driven businesses—especially women-led companies—access the capital they need to scale.💡 What We Cover:Jenn’s career journey and what inspired JPalmer CollectiveWhy asset-based lending is critical for non-traditional borrowersIndustry trends in commercial finance and what’s aheadSupporting sustainable and women-led businesses through creative capitalAdvice for companies seeking funding in today’s economic environmentThis is a must-watch for anyone in lending, commercial finance, or building a mission-driven business.📌 Learn more about JPalmer Collective: https://jpalmercollective.com/🔔 Like, comment, and subscribe for more episodes on specialty finance and business growth.#AssetBasedLending #JennPalmer #JPalmerCollective #FinancePodcast #CommercialLending #WomenInFinance #BusinessFunding #haversinefunding --------------------------------------------------------🔍 Learn more about Haversine Funding:Our Website → https://haversinefunding.com/Haversine Management and its subsidiaries, headquartered in Dallas, Texas, exist to provide fast, fair and flexible funding solutions to commercial lenders. Formed in 2018, Haversine helps factors, asset-based lenders, inventory, purchase order, equipment and real estate lenders fill funding gaps by providing senior and junior lender finance lines of credit up to $30,000,000, as well as participation program options.