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December 9, 2025 32 mins

Nordic Chief Medical Officer Craig Joseph, MD, talks with Matthew Trowbridge, MD, physician, public health researcher, and associate professor at University of Virginia School of Medicine. They discuss design beyond architecture and how exploring aesthetics, including inclusivity, and how design choices influence behavior and perception. They also discuss the UVA Medical Design Program and how design thinking is integrated into medical education to teach empathy, systems thinking, and interdisciplinary collaboration.

Show Notes:

[00:00] Intros

[00:36] Matthew’s background

[03:28] Learning and the CDC

[07:13] Building environment health

[12:00] Evidence based design in healthcare

[17:10] The medical design program

[24:33] Utilizing AI for prototyping

[28:55] Matthew's favorite well designed thing

[30:14] Outros

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