#231 - Billie Bray | Honoring a Legend

Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is more than a title; it’s a celebration of a lifetime of pushing the envelope for women in western sports—following in the footsteps of Pam Minick herself and joining the ranks of icons like Reba McEntire.

Billie shares the story behind the surprise announcement, her long-standing friendship with Pam, and the memories they share—like taking home the Team Roping title together at the 2007 Windy Ryon. But more than that, Billie reflects on her role in the creation of the Women’s Rodeo World Championship, the importance of offering levels for all women—from limited to challenger to pro—and how this platform is changing the game by providing life-changing opportunities for every stage of a cowgirl’s journey.

We also dig into what keeps her showing up for this industry year after year, how she’s navigated leadership in a male-dominated space, and her advice to women trying to juggle family, career, and rodeo dreams. Spoiler alert—there’s no perfect balance, but the kitchen table is a great place to start.

Billie reminds us that success doesn’t come without the hard lessons—and sometimes the biggest wins come when you keep showing up, even when it’s tough.

Congratulations again, Billie—you make all of us proud. Tune in now to hear her incredible story and join us in celebrating one of the greats.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

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