#233 - Rhen Richard | Everyone is Talking About the Old West Rope Horse Futurity | June 2025

Rhen Richard knows all of the things about the Old West Rope Horse Futurity—and let me tell you, it’s more than a jackpot. Rhen and his team are pouring everything they’ve got into building a platform where horsemen, trainers, pros, amateurs, and young guns all have a seat at the table. We’re talkin’ million-dollar bonuses,a one of a kind elite horse sale, guaranteed payouts, 100% payback, and a sale format that’s rewriting the game for breeders and competitors alike.

What do I love most? Rhen’s heart is behind it all. He’s not just roping steers—he’s building a system that uplifts everyone in the industry. From elite pros like Clay Smith to everyday ropers who just love starting colts, this is where the doors are wide open. The industry is shifting, and these guys are making sure it grows in the right direction—with purpose and integrity.

If you’ve ever wanted to understand how the rope horse world is evolving—or how you can be part of it—this one’s for you. It’s not just exciting, it’s inspiring. You’re gonna walk away believing in bigger dreams, better horses, and the people who are bold enough to build it.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

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