Hari-Hari Awal: Leontinus A. Edison of Tokopedia

In our new series “Hari-Hari Awal” (in English, “The Early Days”), we begin to explore companies that have emerged over the years as defining pillars of the Indonesian internet ecosystem. Our inaugural instalment follows the rise of Tokopedia from its very first days, through its path to becoming far and away Indonesia’s most dominant native e-commerce platform today. 

Tokopedia Cofounder and Vice Chairman Leontinus Alpha Edison joins us with a wealth of anecdotes from the company’s hari-hari awal. Now a massive marketplace with 90+ million MAU (Monthly Active Users) and roughly 9 million merchants, Tokopedia’s rise maps the evolution of e-commerce from a simple online price comparison tool to an increasingly critical driver of growth to the Indonesian economy. 

Leon offers a refreshingly candid account of the ups-and-downs of building a platform from scratch. From the dark days of massive database outages, to the excitement of being the first to market with new payments solutions, the Tokopedia story is one of intense humility, dogged persistence and ceaseless experimentation.

Leon himself is currently largely focused on cultivating the company’s future leaders. He concludes by detailing what Tokopedia has done to support the small merchant in the midst of the COVID pandemic, offering some of the most profound examples of Tokopedia’s renowned sense of mission.

We hope you enjoy Episode 15 of Indo Tekno, and our first instalment of “Hari-Hari Awal!”