In this episode of Industry Ignited, Dr. Leeanne Aguilar interviews Tal Maor, founder & CEO of Lighthouse Ag (Israel), on how to de-risk AgTech adoption and deliver measurable field results. Combining his background as a farmer, technologist, and business strategist, Maor shares how Lighthouse Ag bridges the gap between innovation and implementation by acting as an integrator and single source of support for growers worldwide. He explains why success in AgTech isn’t just about better technology—it’s about reducing risk, building trust, and helping farmers work with data to make smarter, more sustainable decisions. From precision irrigation and AI-driven analytics to boots-on-the-ground service, Maor reveals how Lighthouse Ag helps clients save up to 50% water and often double production. A must-listen for anyone shaping the future of sustainable agriculture and AgTech innovation.
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