Alvaro Morales is the cofounder and CEO of Orb, a usage-based billing product for modern software companies. They've raised $44M to date from amazing investors such as Mayfield, Menlo Ventures, and Greylock.
Alvaro's favorite book: Conversation in the Cathedral (Author: Mario Vargas Llosa)
(00:01) Introduction
(00:35) What is Usage-Based Billing?
(02:27) Challenges in Metering Usage
(04:14) Examples of Consumption-Based Products
(05:49) Tools for Usage Metering and Billing
(09:08) Founding Story and Validation of Orb
(12:11) Building the MVP for a Billing System
(14:48) Acquiring the First 10 Customers
(18:33) Scaling Sales & Marketing After Initial Traction
(21:09) Building the Team & Ideal Candidate Profile
(23:26) Technology Stack Behind Orb
(25:55) Real-Time Analytics vs Streaming for Billing
(27:18) Other Key Components of Orb's Solution
(28:38) Why Incumbents Haven’t Solved This Problem
(31:09) How Orb Uses AI Internally
(32:53) Most Exciting AI Advancements for the Future
(34:30) Rapid Fire Round
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Where to find Alvaro Morales:
LinkedIn: https://www.linkedin.com/in/alvaro-morales/
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Where to find Prateek Joshi:
Newsletter: https://prateekjoshi.substack.com
Website: https://prateekj.com
LinkedIn: https://www.linkedin.com/in/prateek-joshi-infinite
X: https://x.com/prateekvjoshi
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