Charles “Chuck” Rinker wants people to be as addicted to their own health as some are to video games. He should know – he was the director behind EA Sports’ NCAA/Madden series. Now, as CEO and Founder of PRSONAS by nuMedia Innovations Inc, he’s bringing digital personalities to industries, such as the healthcare sector.
Rinker discusses his career trajectory, starting out in cattle farming and then going on to Black Ops military simulation work. But his career pivoted after he and his wife battled three bouts of cancer between them.
PRSONAS’s digital assistants can do tasks such as wayfinding, answering questions, and taking surveys, freeing up the time of healthcare workers and aiding in clinical trial recruitment. Rinker discusses how the technology was developed, with early advice from a Disney Imagineering SVP on avoiding the uncanny valley effect. Rinker outlines how they use GenAI, as well as the roles of UX and CX, and how the technology is being used now in an array of sectors, including airports, banks, and commercial markets.
This episode is brought to you by We Got Your Mac, a new podcast from SHI, exploring the benefits and challenges of large-scale Mac adoption across the enterprise. Find We Got Your Mac wherever you get podcasts or go to wegotyourmac.com for all the episodes, plus free bonus resources and content.
Innovation Heroes is an SHI podcast. New episodes are now available on YouTube and all major podcast platforms. Visit https://blog.shi.com/podcasts/.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com