17 - The Aggregator Bubble Burst—Here's Who's Actually Buying Online Businesses Now

What does it take to successfully sell your online business—and why should you plan your exit from the very start? In this episode, we sit down with Blake Hutchison, CEO of Flippa, the world's leading marketplace for buying and selling online businesses. Blake shares his entrepreneurial journey—from bootstrapping newsletters and specialty marketplaces to scaling e-commerce giants and eventually becoming CEO at Flippa.

Discover critical insights into what makes online businesses truly valuable to buyers, common pitfalls to avoid when preparing for an exit, and why your price expectations should reflect reality, not hype. Blake also pulls back the curtain on the evolving landscape of digital M&A, including the rise and fall of aggregators, and what it takes to achieve a premium valuation in today’s competitive market.

If you've ever thought about selling your business—or you're just getting started—this episode provides practical advice to maximize your value, manage expectations, and navigate the complexities of selling your company.

🔑 Key Topics Covered:

• Blake’s journey from founder to CEO at Flippa, including valuable lessons from his own entrepreneurial ventures
• How to realistically price and position your business for sale
• Why financial health and operational clarity can make or break your exit
• Insights into the changing landscape of online business acquisitions
• The surprising growth of alternative assets like newsletters and YouTube channels on Flippa

🎙️ Featuring: Blake Hutchison, CEO of Flippa

📈 Listen now to discover how to build—and exit—a successful online business, and why planning early makes all the difference!