Your host, Henrik Johansson, talks with the Founder of Rosbach Consulting, Travis Rosbach. Before Travis became an entrepreneurial sensation, his life was a series of high-octane jobs that would make any thrill-seeker envious. As a dive master, scuba dive instructor, boat captain, and even an airline pilot, Travis' background is as diverse as it is exciting. But beneath this adventurous exterior was a passion for business, kindled by his family's entrepreneurial spirit. This passion led him to explore various ventures, each one building the foundation for his future success.
The idea for Hydroflask was born out of frustration—a frustration we've all felt with products that don't meet our needs. For Travis, it was the lack of a suitable water bottle that could withstand the rigors of his active lifestyle. The pivotal moment came when he noticed empty shelves in a sporting goods store and envisioned them filled with his own product. Despite the self-doubt and uncertainty that plague many entrepreneurs, Travis took the leap.
Starting a business is never easy, and Travis's journey was no exception. Launching Hydroflask during the 2008 financial crisis meant self-funding the business, taking on credit card debt, and facing moments of fear and doubt. But Travis's resilience shone through. He shared the challenges of producing 40,000 bottles a month, a number that would eventually triple, and the financial strain of ordering from the factory, which required a significant upfront investment.
Travis' story is a testament to the power of grassroots growth. He began selling Hydroflask at local markets and trade shows, gradually expanding to retail stores. A significant partnership with Whole Foods marked a turning point, and soon, the business was growing at an astonishing rate. This rapid expansion required establishing warehouses, hiring staff, and embracing new marketing channels like social media and e-commerce giants such as Amazon.
Learn more about Travis' work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Henrik Johansson's work at Gembah, check out his website at https://gembah.com/.
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