Your host, Henrik Johansson, talks with the Founder of Rosbach Consulting, Travis Rosbach. Before Travis became an entrepreneurial sensation, his life was a series of high-octane jobs that would make any thrill-seeker envious. As a dive master, scuba dive instructor, boat captain, and even an airline pilot, Travis' background is as diverse as it is exciting. But beneath this adventurous exterior was a passion for business, kindled by his family's entrepreneurial spirit. This passion led him to explore various ventures, each one building the foundation for his future success.
The idea for Hydroflask was born out of frustration—a frustration we've all felt with products that don't meet our needs. For Travis, it was the lack of a suitable water bottle that could withstand the rigors of his active lifestyle. The pivotal moment came when he noticed empty shelves in a sporting goods store and envisioned them filled with his own product. Despite the self-doubt and uncertainty that plague many entrepreneurs, Travis took the leap.
Starting a business is never easy, and Travis's journey was no exception. Launching Hydroflask during the 2008 financial crisis meant self-funding the business, taking on credit card debt, and facing moments of fear and doubt. But Travis's resilience shone through. He shared the challenges of producing 40,000 bottles a month, a number that would eventually triple, and the financial strain of ordering from the factory, which required a significant upfront investment.
Travis' story is a testament to the power of grassroots growth. He began selling Hydroflask at local markets and trade shows, gradually expanding to retail stores. A significant partnership with Whole Foods marked a turning point, and soon, the business was growing at an astonishing rate. This rapid expansion required establishing warehouses, hiring staff, and embracing new marketing channels like social media and e-commerce giants such as Amazon.
Learn more about Travis' work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Henrik Johansson's work at Gembah, check out his website at https://gembah.com/.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com