Your host, Henrik Johansson, talks with the Founder of Rosbach Consulting, Travis Rosbach. Before Travis became an entrepreneurial sensation, his life was a series of high-octane jobs that would make any thrill-seeker envious. As a dive master, scuba dive instructor, boat captain, and even an airline pilot, Travis' background is as diverse as it is exciting. But beneath this adventurous exterior was a passion for business, kindled by his family's entrepreneurial spirit. This passion led him to explore various ventures, each one building the foundation for his future success.
The idea for Hydroflask was born out of frustration—a frustration we've all felt with products that don't meet our needs. For Travis, it was the lack of a suitable water bottle that could withstand the rigors of his active lifestyle. The pivotal moment came when he noticed empty shelves in a sporting goods store and envisioned them filled with his own product. Despite the self-doubt and uncertainty that plague many entrepreneurs, Travis took the leap.
Starting a business is never easy, and Travis's journey was no exception. Launching Hydroflask during the 2008 financial crisis meant self-funding the business, taking on credit card debt, and facing moments of fear and doubt. But Travis's resilience shone through. He shared the challenges of producing 40,000 bottles a month, a number that would eventually triple, and the financial strain of ordering from the factory, which required a significant upfront investment.
Travis' story is a testament to the power of grassroots growth. He began selling Hydroflask at local markets and trade shows, gradually expanding to retail stores. A significant partnership with Whole Foods marked a turning point, and soon, the business was growing at an astonishing rate. This rapid expansion required establishing warehouses, hiring staff, and embracing new marketing channels like social media and e-commerce giants such as Amazon.
Learn more about Travis' work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Henrik Johansson's work at Gembah, check out his website at https://gembah.com/.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com