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August 15, 2025 9 mins

In this episode of The Inside BS Show, Dave Lorenzo breaks down the three distinct mindsets that shape how you run and grow your business and why shifting your thinking can be the difference between owning a job, building a business, or creating an investment.


Key Topics Discussed:

  1. Independent Professional Thinking
    • Focus on finding work, doing work, and repeating the cycle.
    • Potential to reach $1M in revenue but limited scalability.
    • No real leverage, and when the work stops, the business ends.
  2. Entrepreneurial Thinking
    • Building something bigger than yourself.
    • Using leverage through people or products.
    • Potential to create an asset that can be sold, but still limited compared to a CEO mindset.
  3. CEO Thinking
    • Viewing the business as an investment from day one.
    • Leveraging people, customer acquisition strategies, and money.
    • Creating scalable systems, multiple revenue streams, and a sellable enterprise.
  4. The Reality of Growth
    • Business growth is not a straight line; it’s a flat line while you figure things out, then a hockey-stick trajectory when you’ve nailed your market fit.
  5. Your Next Step
    • How to move from independent professional to entrepreneur, and from entrepreneur to CEO.
    • The importance of employing leverage to secure your financial future.

Call to Action:
If you’re ready to elevate your thinking and grow your business beyond its current limits, email Dave or DM him on LinkedIn with the word “coaching” to learn more about his exclusive program for entrepreneurs and professionals who want to become CEOs.

dlorenzo@dlorenzo.com

Links and Resources:

  • Subscribe via Email: GetInsideBS.com
  • Buy the 60 Second Sale Book: Amazon Link
  • Call Us: (305) 692-5531
  • Email dlorenzo@dlorenzo.com
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