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July 31, 2025 9 mins

On this episode of the Inside BS Show, Dave Lorenzo shares his powerful and practical daily method for skyrocketing sales results: the Rule of 3PLUS. Designed for CEOs and sales leaders, this method ensures consistent business development through three essential daily conversations and strategic follow-up. Whether you’re building a team or selling solo, this is your daily formula for getting closer to your revenue goal, starting now.


What You’ll Discover Today:

  • Why most salespeople waste time “getting ready” instead of selling
  • The three conversations you must have daily to increase revenue
  • How to build momentum and discipline with a simple routine
  • Why rejection should be part of your morning ritual
  • The secret to staying top-of-mind with prospects, clients, and referral sources

Key Topics Discussed:

  1. The “Rule of 3PLUS” and how to implement it:
    • Talk to a prospect every morning, no excuses.
    • Call a center of influence to offer support and build goodwill.
    • Speak with a client to explore new problems to solve (for a fee).
  2. The power of follow-up:
    • Email and handwritten notes to build stronger relationships.
    • Tracing callbacks and sending value-based follow-ups.
  3. Bonus sales growth tactics:
    • Ask every person you talk to for a referral.
    • Focus on execution, not preparation.

Call to Action:
Do these three things every day and your revenue will grow. Want a system that makes this easy to follow? Call (305) 692-5531 and we’ll help you build it.

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