When you’re preparing to sell your business, it’s tempting to slash costs to make your bottom line look better. But cutting the wrong expenses can backfire and lower your sale price. In this episode, Dave Lorenzo reveals the three areas where you should never cut spending if you want to maximize the value of your business.
What You’ll Discover Today:
- Why reducing marketing spend right before a sale is a disaster.
- How investing in skilled employees increases your company’s attractiveness to buyers.
- The role preventive maintenance plays in preserving your business value.
Key Topics Discussed:
- Marketing Matters: Cutting lead generation undermines growth and signals lack of commitment. Buyers want to see strong demand and future profit potential.
- Skilled Employees: Retain and reward your best people at least 12–18 months before selling. Stable, engaged teams make your business more valuable.
- Maintenance & Upkeep: Preventive maintenance and records prove to buyers that your equipment and facilities have lasting value.
If you’re serious about selling your business, focus on growth, people, and operational excellence. Cutting corners in these areas will cost you far more than you save.
Links and Resources:
- Subscribe Via Email: GetInsideBS.com
- Call Us: (305) 692-5531
Call to Action:
Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763
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