On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.
Key Topics Discussed:
- Why “investment” is more powerful than “fee” in sales conversations
- The four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience
- How emotional return on investment drives consumer decisions
- Case studies, testimonials, and references as tools for credibility
- Product as the vehicle to deliver the desired result
- How service quality shapes client trust and loyalty
- Designing an engagement experience that creates lifelong advocates
Links and Resources:
- Subscribe via Email: GetInsideBS.com
- Listen on Spotify: Inside BS Show on Spotify
- Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
- Call Us: (305) 692-5531
- Buy the 60 Second Sale Book: The 60 Second Sale on Amazon
Call to Action:
Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.
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