On this episode of the Inside BS Show, Dave Lorenzo and Nicola Gelormino break down the top three reasons to start a business—and one really bad reason you should avoid. Drawing inspiration from the “Spite Store” episode of Curb Your Enthusiasm, they explore how emotional decisions can lead to poor outcomes in both business and litigation. The conversation provides entrepreneurs with clear, practical insight on when launching a business makes strategic sense, and when it doesn't.
What You’ll Discover Today:
- Why spite is a terrible reason to start a business
- The three good reasons to launch a new company
- How to identify a real, unmet market need
- What makes your solution “a better mousetrap”
- How higher purpose can drive business success
- Why being “good at something” isn’t enough to go solo
- A cautionary tale about lawsuits motivated by emotion
- When litigation does make business sense
Key Topics Discussed:
- Market gaps and strategic positioning
- Differentiation through innovation and experience
- Aligning your business with personal mission or social good
- The importance of rational decision-making in business and law
- The dangers of emotional reactivity in entrepreneurship
- How to evaluate whether a lawsuit serves your long-term goals
Call to Action:
Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!