On this episode of Inside Cultivation, BigMike sits down with Dr. Riley Kirk — cannabis scientist, TikTok phenom, and author of Reefer Wellness — for one of our most revealing conversations yet.
As the lead researcher behind the largest cannabis study in the world (30 million+ data points!), Riley breaks down groundbreaking insights on terpene delivery, tolerance, brain chemistry, and why so many people are getting edibles totally wrong.
🔥 In this episode, you’ll discover:
• Why 1 in 5 people feel nothing from edibles — and how to fix it
• How daily cannabis use reshapes your CB1 receptors, anxiety, and focus
• What the Science of Smokability study revealed about terpene loss, ash color & drying
• How tolerance can benefit ADHD, PTSD & neurodivergent brains
• The truth behind skunky aroma (spoiler: it’s not terpenes)
• What’s really causing CHS, and the overlooked role of vape carts
• How to build deeper brand loyalty by treating every user like a patient
Whether you're growing at scale or building a brand, this is a must-listen for marketers, cultivators, and conscious consumers alike.
👉 Follow Riley’s content here:
/ @cannabichem
📘 Grab Dr. Riley Kirk’s book Reefer Wellness – a must-read guide to cannabis, chemistry, and conscious use:
https://www.amazon.com/Reefer-Wellnes...
💬 Drop your thoughts in the comments — we want to hear from you!
----------------------
Welcome to Inside Cultivation, the #1 destination for all things cannabis! 🌿
Join our host, BigMike, as we explore the latest industry news, cutting-edge technology, and in-depth insights into cannabis cultivation. Whether you're a seasoned grower or just curious about the world of cannabis, we've got you covered. Don't miss out—subscribe and stay informed with the best in the industry!
🎙️
Listen / Follow The Podcast:
Apple Podcasts, Spotify, Google, Amazon, iHeartRadio
Instagram: / insidecultivation
Tiktok: / insidecultivationpodcast
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!