While there’s no question 2020 has been tremendously challenging for tradeshow and exhibitions, this portion of the meetings and events industry seems to be uniquely positioned to get back to business faster than business meetings based on the safety guidelines and protocols that have been established. Additionally, with the ability to schedule appointments and spread out the events in large ballrooms and convention halls--it’s a matter of spacing it properly based on occupancy.

SISO is an organization that was founded 30 years ago for “for-profit” show organizers to have an independent voice separate from association shows. This past year they partnered with the Go LIVE Together initiative to help drive local, state, and federal legislative actions that will be critical to our ability to put millions of people back to work while helping with economic recovery.

David gives us great insight into how this portion of the industry is positioned.

Make sure to register for Evolve 2.0, the new 3-day event by Swapcard, which will be focused on virtual *and* hybrid events, happening February 23rd-25th, with sessions, roundtables, networking, a job board. Register and get more information at evolve.swapcard.com. 

Our Guest…

David Audrain, Executive Director, Society of Independent Show Organizers (SISO) and CEO & Partner of Exposition Development Company, Inc.

Having more than 27 years of Exhibition Management experience in many different markets, David has remained focused on delivering leading events in the markets he’s served through the delivery of compelling content, outstanding marketing outreach, and working with the most reliable & competent partners.

Some of his specialties are: excellence in exhibition management, new show launches, revitalizing established shows, international business development, and building and training phenomenal staff teams. 

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