The Impact of Speaking Every Customer’s Language | EP47

In this episode of Inside the C-Suite, Christy sits down with Bryan Murphy, CEO of Smartling - a leader in translation and localization whose mission is simple but powerful: help brands speak to the world in its own languages. Bryan doesn’t come across like your standard tech exec. He’s a gardener at heart, someone who likes to grow things - whether that’s plants, businesses, or people. And that instinct shows up in how he leads Smartling.  Tune in to hear: Why global brands are mandating AI adoption in 2025 - and how Smartling is delivering on it How multilingual content drives organic traffic and digital growth in international markets The cultural nuance of localization (why Canadian French ≠ French French, and why it matters) How Bryan approaches fear and skepticism around AI in the workforce - and why learning the skill set is non-negotiable The personal leadership lessons that carried him through crisis and into long-term success At its core, this episode is about connection - between brands and their customers, between leaders and their teams, and between language and meaning. Bryan doesn’t just translate content. He translates possibility.  And in a world moving this fast, that’s the kind of leadership we need. Chapters: 00:01:22 – How Smartling Helps Global Brands Like Tesla, Apple & Disney 00:03:30 – AI Translation: Cutting Costs & Growing Digital Footprints 00:06:35 – Unique Languages & Emerging Localization Trends 00:08:28 – Fear of AI vs. Curiosity: Why Skills Matter More Than Ever 00:11:13 – Christy’s First AI Experiment: From Poems to Prompts 00:12:53 – Top 3 Ways to Learn AI Skills Fast 00:14:34 – From Google to GPT: How Search Behavior Is Changing 00:19:18 – AI Vocabulary & The Challenge of Clear Communication 00:23:07 – Localization Done Right: Brand Voice & Cultural Nuance 00:25:52 – Leadership in Crisis: Lessons from Losing a Business in COVID 00:28:12 – A Defining Moment: Loss, Resilience & Leading Through Tragedy 00:32:30 – What Bryan Murphy Does Best as a CEO 00:34:39 – Final Takeaways: The Power of Language to Connect the World | Connect with Us | Learn more about Smartling: https://www.smartling.com/   Follow Bryan Murphy: LinkedIn - https://www.linkedin.com/in/bryanmurphy2/ (Bryan helps global brands speak every customer’s language - building trust and driving growth through Smartling’s LanguageAI platform. With two decades of experience scaling e-commerce and SaaS companies, including leadership at eBay and co-founding WHI Solutions, he blends technology with empathy to make localization fast, accurate, and human. Named Ernst & Young Entrepreneur of the Year and recognized on a16z’s Marketplace 100, Bryan doesn’t just lead companies - he builds teams and tools that connect the world.) Follow Inside the C-Suite: LinkedIn - https://www.linkedin.com/in/cwiseman/ Subscribe on Spotify – https://open.spotify.com/show/2gk39EvNtXLVHuAbp7tr6b Subscribe on Apple – https://podcasts.apple.com/us/podcast/inside-the-c-suite/id1739883160 Want to be on the show or know someone who might?  Contact Form – https://forms.gle/B1fVXPSV6b3x3AsS9 Learn more about your ad choices. Visit megaphone.fm/adchoices