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July 13, 2021 32 min
I had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically around how TV shows are turning into podcasts to find new audiences and podcasting content has turned into TV shows and films.  Think Homeland, Dirty John, even Dirty Diana! So of course I made myself one of the moderators (oh, and a did a little co-hosting with actor Amy Hill (“Magnum, P.I.”)). But I wanted my panel to feel a little more like a podcast. So you’ll hear some mini-1:1s with major insights from Steve Wilson, Chief Strategy Officer of QCode Media, Shaleen Desai, SVP of Adult Series for Warner Brothers Animation and their Blue Ribbon Content podcast division, Juleyka Lantigua-Williams (yes, from my “bonus episode,”) of Lantigua-Williams & Co., and Glynn Washington, Host/Executive Producer of Snap Judgment Studios. There’s good news/bad news: This conference streams free on July 14, 2021. If you missed the full four hour event you’ll want to join NATPE and to play that - and their myriad other conference about the content business, on demand. The good news is that at least you can hear some of THIS panel right here. The bad news? The audio is lifted right off of the conference recording. So some of the quality of the sound might not be perfect, but the quality of the content is excellent. With that, hear why I called this a panel of over-achievers who will wow you with their accomplishments, and their insights. Lantigua-Williams:  I am the founder of Lantigua-Williams & Co. We're an independent podcast and film studio, and we adopted the slogan erasing the margins earlier this year, after three years of thinking about what it is that we want to do in the world. And that seemed to fit. We try to tell stories that make it really complicated to put things and people in boxes. Washington: My name is Glynn Washington. I am the host of Snap Judgment and Snap Judgement Studios. We created the shows Spooked, Heaven's Gate and Snap Judgement. Wilson: I’m Steve Wilson. I'm chief strategy officer at QCode Media. We specialize in making original scripted fiction podcasts. We're really trying to tell new stories, with amazing creators and see them become the next wave of content that we all love in the world. Desai: I’m Shaleen Desai the senior vice president of Animation at Warner Brothers Animation. I also oversee our company's scripted podcasts initiative for Warner Media. Transcript: Moss: Steve, you spent 15 years at Apple, you're a font of knowledge. I think that you're probably putting that to good use at QCode, which is a relatively newer to the industry. So, I wanted to start with you so that you'd give us some building blocks. What inspired you to join QCode and skip retiring with the 'gold Apple watch'? Wilson: Well, I certainly did enjoy my time at Apple, working with partners in the content space. I did editorial and partner relations and marketing for apple podcasts for some time. In working with partners, always envisioned myself, going to the publisher side, having the opportunity to, not just be on the platform side, but really work with original stories and amazing partners. Got to work with everyone in the podcast industry, some incredible people, including the panelists here. And, as I looked across the industry, I was fascinated by what QCode was doing. The company that started about two years ago by a former agent named Rob Herting. And Rob had seen time and again how Hollywood can be risk-averse, and it can be challenging, to start new stories. QCode was founded to try to build new properties and audio experiences for people that the world had never heard before. And something I'd point out at the top is it's interesting in all the media that we consume how,
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