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May 20, 2021 16 min
For this quick but special episode of Insider Interviews I was in the guest seat! In highlights from my appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed ME to get my recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms. You'll understand in just a few minutes how it all comes together for the show I'm producing for trade association, NATPE -- their first-ever conference on the intersection of TV and Podcasting! (I'm very proud of this project and working hard to create a chock-full of takeaways agenda for content creators, marketers and producers across both screens.) Ken also got a little bit of my life story -- at least my career path, as well as a story about the good-news/bad-news of tech, when I recently confused a "Zoom friend" with an "IRL" friend! You can catch the FULL VIDEO of my interview with Ken on YouTube where we also discuss social audio and social media best practices! https://www.youtube.com/watch?v=L6PU_IDU9iA&t=27s Here are some links to topics discussed: NATPE's July 14th "ContentCast" Conference  David Berkowitz's Serial Marketers (Start with the newsletter. You'll thank me.) Erica Keswin on Rituals (Of course I'm going to point you to my podcast episode with her!) Susan McPherson's book, The Lost Art of Connecting And check out PodcastMovement (I'll be doing a virtual preso at the August event on B2B podcasting, but read their daily newsletter for great scoop. If you found this helpful, or liked any of my Insider Interviews episodes, feel free to "buy me a coffee!": https://buymeacoffee.com/mossappeal If I can help you connect YOUR podcast/tv/content dots, or just get started, please reach out to me at podcasts@mossappeal.com Please follow on: Twitter: @mossappeal @InsiderIntervws IG: @insiderinterviews @mossappeal Facebook: InsiderInterviewsPodcast  
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