Navigating the chaos of the advertising world can be daunting (for advertisers AND journalists!), but Jason Brown, Chief Revenue Officer of SpectrumReach, helped simplify our wild industry in this Epi 32 of Insider Interviews – just like he and his team do for their 20,000+ advertisers nationwide. From big-picture strategy to the nitty-gritty of local targeting, Jason shared how the sales arm of Charter Communications delivers on its mission to simplify and supercharge advertising success.
How does Spectrum Reach make it all work?
Well, think premium inventory, measurable outcomes, and advanced targeting. Plus a new partnership with Amazon Ads that lets them do all of the above on an even bigger scale.
As Jason put it:
"We harness the chaos of bringing in all these different types of inventory into one cohesive buy from end to end."
(And the same attitude prevails company-wide, thanks to, for example, their investment in Xumo to help subscribers harness the content discovery maze!)
Speaking of helping: Jason explained the Spectrum Reach approach to educating and supporting small businesses -- a lifeblood of local advertising, via a program called 'Pay it Forward' and their Spectrum Ad Academy. That is familiar territory to Jason, though, grew up with a father who went from film producer to community activist and shaped Jason’s perspective on “doing well by doing good.”
'We want local communities to win. We want new businesses to win, and we're going to invest in them.'
Plus, his sales and his leadership style is dependent on fostering strong relationships across their 181 sales offices. (It reminded me of the humanistic management approach taken by another of my previous guests, Jarl Mohn, who criss-crossed the country visiting NPR's sales offices, too!) Jason takes pride in how Spectrum News creates loyal communities, which is vital in this media landscape.
Of course, we couldn’t talk about advertising without geeking out over the power of local news (a favorite topic of mine – just ask Lou Paskalis, who makes his second Insider Interviews appearance on an upcoming episode).
This episode is packed with insights on everything from simplifying ad buying to building relationships that drive real impact. And if you love a good story, Jason’s got some personal anecdotes that’ll make you smile and maybe even inspire you to think differently about leadership.
So, tune in! Whether you're an advertiser, media exec, or just curious about the magic behind the screens, you’ll walk away with actionable takeaways and maybe a new appreciation for how “harnessing chaos” can lead to success.
Key Highlights:
00:46 The Professional Journey of Jason Brown – from Out of Home to In Home Screens
02:01 The Spectrum Reach Structure and Mission
03:42 Winning Advertising Strategies and Local at Scale
05:06 Innovations and the Amazon Ads Partnership
08:20 Measurement and Data Accuracy
14:05 Supporting Small Businesses
24:40 Corporate Social Responsibility
26:24 Growing as a Leader and a Father’s Influence
30:42 Favorite Shows (and a Xumo Rationale!)
Connect with Jason Brown:
https://www.linkedin.com/in/jasonbrown718/
Follow Spectrum Reach:
LinkedIn: https://www.linkedin.com/company/spectrum-reach
Facebook: https://www.facebook.com/SpectrumReach
Instagram: https://www.instagram.com/spectrumreach/
Connect with E.B. Moss and Insider Interviews:
LinkedIn: https://www.linkedin.com/in/mossappeal
Instagram: https://www.instagram.com/insiderinterviews
Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
Threads: https://www.threads.net/@insiderinterviews
Blusky: https://bsky.app/profile/mossappeal.bsky.social
If you prefer to WATCH this podcast: YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist
E-mail podcasts@mossappeal.com to ask about an executive profile package, or to sponsor an “Inside Scoop” branded segment about your brand!
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