Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

In a fast run through the Javits Center prepping for 120,000 visitors, here's a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon! Thanks to NY Road Runners - the creator of the largest marathon in the world -- I spontaneously interviewed five lead NYRR partners about why these brands invest in events. Gain insights from representatives of TCS, New Balance, United Airlines, MasterCard, and Citizens Bank, as they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain." Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being. Join us for a 15-minute deep dive into the world of marathon sponsorships! Javits Center Prep, United Airlines Tech, Bib Pick Up, New Balance "Run Your Way"   Mastercard and REI REI and Mastercard KEY MOMENTS: 00:18 Sneak Peek at the Javits Center thanks to NY Road Runners 00:52 Interview with TCS and New Balance 02:03 Exploring the Exhibitor Hall 04:30 TCS' Future Athlete Project with a "digital twin" 06:43 Mastercard's Impact on Small Businesses 08:14 United Airlines' Long-Term Sponsorship 10:12 Citizens Bank and Community Engagement Resources: NY Road Runners TCS New Balance United Airlines Mastercard Citizens Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws And, email [e-mail] about an executive profile package or sponsoring the next “Inside Scoop” branded segment to “take five” about your brand or campaign! Please share, rate, like this podcast… and support more free content in my tip jar at:  BuyMeACoffee