You could record another episode. You could double down on promotion. You could even guest on a hundred other podcasts. But if your show isn’t built to attract the right listeners? None of it will work.
In this episode, Alban Brooke, Head of Marketing at Buzzsprout, rips apart the most common (and costly) podcast growth myths—like why simply “putting out great content” isn’t enough and why most marketing tactics are a waste of time.
So if you’re ready to quit the endless cycle of more content, more promotion, more whatever—and finally get your podcast in front of the right listeners, hit play and let's dive in.
0:45 - Why ‘More Listeners = More Growth’ Is a Lie
3:15 - Why Some Podcasts Explode Overnight (and Yours Hasn’t Yet)
8:45 - The Podcast Marketing Advice That’s Wasting Your Time
14:30 - What Actually Makes Listeners Binge Your Podcast
21:10 - The Difference Between Podcasters Who Grow vs. Those Who Plateau
Episode Links:
- Get a $20 Buzzsprout credit when you sign up through this link—courtesy of Alban and the Buzzsprout team.
Other Episodes You’ll Love:
- The One Thing Podcasters Should Track Instead of Downloads
- The Dark Side of Video Podcasting (And Why Many Podcasters Regret It)
→ This episode was recorded on the Deity VO-7U
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