All Episodes

October 22, 2025 23 mins

What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days.

In this episode, you’ll hear how Annie uncovered the disconnect that made her podcast hard to recommend, and why ignoring it could leave your show stuck under 200 downloads forever. 

Ready to see how the words you choose can either cost you listeners or keep them coming back? Hit play and let’s dive in.

0:42 – Why a Perfect Launch Doesn’t Guarantee Growth

2:10 – The Early Warning Signs Your Podcast Isn’t Shareable

5:08 – How to Know When It’s Time to Rebrand

7:45 – The Positioning Shift That Can Double Your Downloads in a Week

14:12 – How to Trust Your Gut and Evolve Your Show Without Starting Over


 Episode Links:


 Other Episodes You’ll Love:


 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.