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June 18, 2024 49 mins

Advertising is all around us – nonstop, everywhere. So, how can brands stand out? By understanding the market better, knowing what has a better chance to perform, and using insights to create more impactful ad campaigns.

On Episode 12 of Insightful Inspiration, Isabelle Landreville chats about that topic with Crystal Sales, a seasoned strategic planner and Group Strategy Director at Rethink in Toronto.

Crystal embodies the principle of driving results with consumer understanding. With over a decade of experience at renowned agencies such as SID LEE, Ogilvy, and OneMethod, Crystal has honed her skills in transforming data-driven insights into powerful brand experiences. Join us.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

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