Episode web page: https://bit.ly/4jHDYyu
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PROMO CODE for this episode with Section's Greg Shove: USERTESTING30
The code is good for Section courses and memberships.
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In this episode of Insights Unlocked, Michael Domanic, Head of AI at UserTesting, sits down with Greg Shove, CEO of Section, to unpack what it truly means for businesses to embrace AI transformation. Greg shares his personal “aha” moment with generative AI, how it led him to pivot Section into an AI-centric business school, and why every executive should view AI as a strategic thought partner—not just a tool for marketers and engineers.
From experimenting with AI as a boardroom simulator to identifying organizational resistance, Greg gets real about what’s holding companies back from adopting AI effectively. He also offers practical advice for leaders navigating internal fears, outlines how businesses can build impactful AI pilots, and explains why creativity and experimentation are critical to unlocking AI’s full potential.
What you’ll learn in this episode:
Why Greg believes AI is the new cognitive edge for leaders
The story behind Section’s pivot to AI education
Barriers to AI adoption, including fear, poor training, and restrictive data policies
The difference between deploying AI tools and truly transforming workflows
Why language-intensive roles are leading the charge in AI adoption
The power of autonomous agents and what they mean for the future of customer experiences
How to structure internal AI pilots that actually move the needle
Who should lead AI transformation inside your organization—and the creative mindset they need
Resources & Links:
Connect with Greg Shove on LinkedIn
Connect with Michael Domanic on LinkedIn
Section School
Greg’s website
Learn more about Insights Unlocked: usertesting.com/podcast