Ever feel like you're doing all the right marketing things but still hitting a ceiling in your home inspection business? You're not alone.
In this exploration of innovative marketing strategies, we dive deep into how Coco Chanel's revolutionary approach to fashion provides a perfect blueprint for home inspectors looking to stand out. What made Chanel remarkable wasn't that she completely shattered conventions—she simply bent them in ways that felt both novel and familiar. She designed pants for women when they only wore dresses, but maintained femininity in the design, creating something revolutionary that still felt accessible.
This same principle applies perfectly to our inspection businesses. When we follow standard marketing playbooks—regular social media content, professional websites, office presentations—we can build successful companies up to a point. But breaking through plateaus requires thoughtful innovation. The most successful inspectors I've encountered find that sweet spot between the familiar and the novel, like the southern inspector who became his market's go-to professional by offering radon testing when no competitors did.
The conversation explores practical ways to implement this "Chanel approach" in your business through both service offerings and marketing presentation. We examine when to innovate (start with just 10% of your marketing), how to identify opportunities others miss, and—crucially—how to avoid innovations that seem exciting but lack market demand. For every successful Coco Chanel, countless others failed by introducing concepts people weren't ready for.
Ready to break through your business plateau? Subscribe now to continue this journey of professional growth, and share your own innovative inspection marketing successes with our community!
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.