In this Halloween edition, I tackle a scary topic...telling stories from your own life to market your business better. Truthfully, there's not much "Halloween" in this episode. But, I do hear often from my clients that they are afraid - spooked - to write about their own lives.
They wonder, "Who wants to really hear this?" Or, my clients say, "People will laugh or think I'm dumb."
It's because of these fears that I decided to create this episode. In it, I define the two kinds of stories we can tell as business owners. (And, there's one of your stories you should be telling OFTEN!)
I also outline criteria for when - or if - to tell personal stories.
Oh, and I give a few tricks for storytelling too. (Sadly, many of us actually do descriptive writing when we think we're telling a good story. I'm guilty.)
I hope this episode encourages you to use stories to market your business.
People mentioned in this episode:
Annie F. Downs (on Insta) and her website
Kindra Hall (on Insta) and her book Stories That Stick
My course, Creating an Ideal Customer Story, for getting clear on the client you serve and how
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.