In this Halloween edition, I tackle a scary topic...telling stories from your own life to market your business better. Truthfully, there's not much "Halloween" in this episode. But, I do hear often from my clients that they are afraid - spooked - to write about their own lives.
They wonder, "Who wants to really hear this?" Or, my clients say, "People will laugh or think I'm dumb."
It's because of these fears that I decided to create this episode. In it, I define the two kinds of stories we can tell as business owners. (And, there's one of your stories you should be telling OFTEN!)
I also outline criteria for when - or if - to tell personal stories.
Oh, and I give a few tricks for storytelling too. (Sadly, many of us actually do descriptive writing when we think we're telling a good story. I'm guilty.)
I hope this episode encourages you to use stories to market your business.
People mentioned in this episode:
https://www.instagram.com/anniefdowns/ (Annie F. Downs) (on Insta) and https://www.anniefdowns.com/ (her website )
https://www.instagram.com/kindrahall/ (Kindra Hall) (on Insta) and https://www.storiesthatstick.com/ (her book Stories That Stick)
My course, https://www.inspiretoengage.com/online-courses (Creating an Ideal Customer Story), for getting clear on the client you serve and how