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October 30, 2020 47 min
In this Halloween edition, I tackle a scary topic...telling stories from your own life to market your business better. Truthfully, there's not much "Halloween" in this episode. But, I do hear often from my clients that they are afraid - spooked - to write about their own lives. They wonder, "Who wants to really hear this?" Or, my clients say, "People will laugh or think I'm dumb." It's because of these fears that I decided to create this episode. In it, I define the two kinds of stories we can tell as business owners. (And, there's one of your stories you should be telling OFTEN!) I also outline criteria for when - or if - to tell personal stories. Oh, and I give a few tricks for storytelling too. (Sadly, many of us actually do descriptive writing when we think we're telling a good story. I'm guilty.) I hope this episode encourages you to use stories to market your business. People mentioned in this episode: (Annie F. Downs) (on Insta) and (her website ) (Kindra Hall) (on Insta) and (her book Stories That Stick) My course, (Creating an Ideal Customer Story), for getting clear on the client you serve and how
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