Ever had a great product or service but couldn't get people to purchase it? If your answer is "yes," that makes you normal. It's common in business, but not something we want to happen for long.
This episode will help you look at your product/service differently. It's about positioning - putting your product or service in a context that your ideal customer understands and, better yet, wants and needs.
April Dunford is my guest expert She's spent years in the tech world helping companies understand their products from the customer's standpoint.
In this episode, April shares what question we should all ask ourselves to start positioning our product/service correctly. Plus, she talks about saying no to customers (and how that has actually grown her business and referrals).
April may come from a tech and engineering background, but she has a knack for making the conversation fun and the lessons easy.
Enjoy!
For more about April Dunford: aprildunford.com
For more about her book, Obviously Awesome: aprildunford.com/obviously-awesome
For my online course, Creating an Ideal Customer Story: inspiretoengage.com/online-courses
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com