Ever had a great product or service but couldn't get people to purchase it? If your answer is "yes," that makes you normal. It's common in business, but not something we want to happen for long.
This episode will help you look at your product/service differently. It's about positioning - putting your product or service in a context that your ideal customer understands and, better yet, wants and needs.
April Dunford is my guest expert She's spent years in the tech world helping companies understand their products from the customer's standpoint.
In this episode, April shares what question we should all ask ourselves to start positioning our product/service correctly. Plus, she talks about saying no to customers (and how that has actually grown her business and referrals).
April may come from a tech and engineering background, but she has a knack for making the conversation fun and the lessons easy.
Enjoy!
For more about April Dunford: aprildunford.com
For more about her book, Obviously Awesome: aprildunford.com/obviously-awesome
For my online course, Creating an Ideal Customer Story: inspiretoengage.com/online-courses
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.