All Episodes

March 5, 2021 63 min
Ever had a great product or service but couldn't get people to purchase it? If your answer is "yes," that makes you normal. It's common in business, but not something we want to happen for long. This episode will help you look at your product/service differently. It's about positioning - putting your product or service in a context that your ideal customer understands and, better yet, wants and needs. April Dunford is my guest expert She's spent years in the tech world helping companies understand their products from the customer's standpoint. In this episode, April shares what question we should all ask ourselves to start positioning our product/service correctly. Plus, she talks about saying no to customers (and how that has actually grown her business and referrals). April may come from a tech and engineering background, but she has a knack for making the conversation fun and the lessons easy. Enjoy! For more about April Dunford: https://www.aprildunford.com/ (aprildunford.com) For more about her book, Obviously Awesome: https://www.aprildunford.com/obviously-awesome (aprildunford.com/obviously-awesome) For my online course, Creating an Ideal Customer Story: https://www.inspiretoengage.com/online-courses (inspiretoengage.com/online-courses)
Share
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Morbid: A True Crime Podcast

Morbid: A True Crime Podcast

It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.