Episode 14 - Entrepreneurship: Avoiding Social Media Burnout

Today's special guest is Cathy MacRae. This episode is packed with great tips & resources on how to avoid social media burnout, whether you are a new or seasoned entrepreneur. She will share some insightful moments that will help you manage your social media while giving yourself grace. And emphasize how important it is to be real, be authentic, and be intentional. SPECIAL GUEST SECTION Who is Cathy MacRae? Cathy MacRae, MWP™ was a true novice when she started down the entrepreneurial path and began her company Creative Weddings Planning & Design fourteen years ago. She loves learning and jumped in with both feet to gain the necessary marketing and business skills required to run her business while on the job. She had used social media before in a casual capacity, but quickly came to recognize the importance it now plays as a critical marketing tool, especially for those in the wedding industry looking for ways to connect with potential new customers. Creative Weddings Planning & Design is now one of the top planning and design companies in the Calgary area and the Canadian Rocky Mountain communities of Banff, Canmore and Lake Louise. Her clients want a bespoke wedding that tells their story and makes hearts skip a beat. Over the years she has worked to master these skills, particularly using Instagram and other social media platforms. She has since developed a second company, Someday Consulting, where she focuses on social media management, digital marketing, and working as a business coach to teach creative entrepreneurs how to scale their business and connect with their ideal clients through organic measures using social media. She has developed online courses to help wedding professionals learn more about social media marketing and identifying their ideal client. She is the ABC Country Coordinator for Canada, volunteers her time as the social media manager for the Association of Bridal Consultants. In this episode: 00:07:19 Why are realistic expectations impactful as an entrepreneur? 00:12:04 Do you need to be a Social Media Influencer to get noticed? 00:14:54 Where you start, isn't necessarily where you finish, so where are you now? 00:19:18 Advice on how to manage anxiety while working on your social media. 00:19:30 Why you should any of your imposter syndromes. 00:20:45 How can you to step outside your social media comfort box? 00:26:39 Being comfortable enough to say no. 00:33:29 How to best schedule content creation so you are not overwhelmed. WORKSHOP *** Click here for the Complimentary Workshop - Save Time On Social Media: Strategies To Take Back Control Of Your Time. *** The discount code to get $97 off the cost of the course is “JVPODCAST”. A new module on ChatGPT will be included by month’s end. Anyone who signs up gets a lifetime access to the course, but the discount code itself expires on July 10th, 2023. Cathy's Contact Details: ⁠Instagram Website⁠ TikTok ------------------------------------------------------------ The Inspired by Jacqueline podcast is meant to focus on creating a refreshing place for women who are struggling with entrepreneurship, faith, or infertility. Stay tuned for Heart-to-Heart conversations in which you will hear the transparencies and transformations of my guests and I.  Some stories you may be able to relate personally, and other stories will enlighten you on how to support a family member, friend, or colleague. Click the follow, save or subscribe button, to tune in first every two weeks. You will find a story that  will click the light switch on, and help guide you in moving ahead. If you feel this podcast can help someone you know, share the link. Love, Hugs, and Kisses. J. xoxo Please Note: This podcast is presented solely for educational and inspirational purposes only. It is not intended to substitute advice from any qualified professional medical or counseling services. ⁠⁠⁠Visit www.inspiredbyjacqueline.com⁠⁠⁠ for additional resources.